Hitmaker KING Joins Forces with Global Pop Sensation Jason Derulo (jalebi baby fame) for a Summer Anthem, "Bumpa"

This song marks Jason Derulo’s first collaboration with an Indian artist

India's pop superstar, King, and international sensation Jason Derulo, known for his

chart-topping hits, have teamed up to deliver this year's biggest party anthem, 'Bumpa'.

King, who soared to fame with India's most streamed song, "Maan Meri Jaan," gave this

romantic anthem a refreshing spin in a massive collaboration with Nick Jonas, earning

worldwide acclaim. Now, Jason Derulo, celebrated for smash hits like "Jiggle," "Swalla,"

and "Take You Dancing," joins forces with King. Together, they are set to release the

year's most electrifying party anthem.

"Bumpa" features an infectious energy and Jason Derulo's dynamic dance moves,

alongside King’s signature swagger, all of which promise to turn it into the ultimate

summer banger. Shot in Barcelona, the music video showcases both artists with a

talented group of dancers, adding to the song's unmissable vibe. Choreographed by the

French duo Les Twins, who have also worked with global superstars Beyoncé and

Jason Derulo, this track will definitely have you grooving like there's no tomorrow.

King shares his excitement about the collaboration, "Working with Jason on

‘Bumpa’ was an incredible journey of creating a global dance anthem from India. I'm all

set to dive into uncharted territory with fresh sounds and music, and ‘Bumpa’ is just the

start. Collaborating with Jason was amazing, and looking to bring the house down with

this banger track!”

Jason Derulo further adds, "'Bumpa' has been an incredible experience. King and I

co-wrote the song, blending our languages and styles to ensure the vibe connects with

listeners worldwide. I'm eager to see India and the rest of the world groove to our

creation."

With "Bumpa," King and Jason Derulo aim to captivate audiences worldwide, promising

an unforgettable dance experience. The song releases today under Warner Music India

and will be available on all streaming platforms. Get ready to groove to the biggest

summer party anthem of the year!

About Warner Music India

Launched in 2020, Warner Music India has rapidly grown as the destination for pop culture in

India with the signing of superstar artists like King, Diljit Dosanjh, Darshan Raval, Jasleen Royal

and Armaan Mallik domestically. The company has also had success with its international

roster with global artists such as Dua Lipa, Ed Sheeran, Coldplay, Alec Benjamin, Anne-Marie,

and CKay storming the charts.

Key investments for the company include acquiring a majority stake in Divo, one of India’s most

established digital media and music companies, further strengthening their hold in the Southern

market. The company also acquired E-Positive which is an Indian Artist Management Company,

this deal further strengthens Warner Music India’s position into independent music and will allow

its artist to tap into new expertise in brand partnerships and live events.

Key partnerships for the company also include a licensing deal with Tips Music, which owns the

rights to some of the most popular Bollywood movies ever produced. In the Punjabi and

Bhojpuri music scene, Warner Music India has signed partnerships with Sky Digital and Global

Music Junction respectively, they have also signed several distribution deals focused on labels

from India’s different cultural and linguistic traditions. They also founded the Maati label,

dedicated to the fast-growing Indian folk music genre.