inDrive announces Vikrant Massey as its brand ambassador for India

inDrive India rolls out its new brand campaign “Ab app ki

nahi, aap ki chalegi!” featuring Vikrant Massey, their

recently appointed brand ambassador

inDrive has announced Vikrant Massey as its first-ever brand

ambassador for its ride-hailing business in India. Vikrant

unveiled inDrive’s new marketing 360 campaign - “Ab app ki

nahi, aap ki chalegi!”

The campaign is built around the brand’s key concept - Value

for Money and inDrive’s USP “Offer Your fare” which gives

people the freedom to decide the fare of a ride and even

bargain with the driver directly within the app. With the inDrive

app people can either offer a fare for their ride or choose one of

the driver offers amongst many on the basis of their Vehicle

Model, Driver Rating & Arrival Time. Through its brand film,

inDrive has captured the daily hassles faced by Indians in the

ride-hailing space and portrayed how inDrive solves it.

Checkout inDrive’s brand film featuring their first-ever brand ambassador

Avik Karmakar, Senior GTM Manager - South Asia, inDrive

commented, We're delighted to have Vikrant Massey on board

as the face of inDrive in India. His relatable persona resonates

with our diverse audience, aligning seamlessly with our

campaign “Ab app ki nahi, aap ki chalegi!”

Vikrant Massey commented, “I am looking forward to being a

part of inDrive India’s campaign as their brand ambassador. I

appreciate the service that inDrive provides to its riders and

drivers. inDrive is fair, where instead of the app, the people

decide the fare among themselves.”

Pavit Nanda Anand, APAC Communications Lead, inDrive

commented, “As a brand, at inDrive our mission is Challenging

injustice - which is very much connected to our history. This

campaign, “Ab app ki nahi, aap ki chalegi!” aims to reiterate our

efforts to provide fair pricing opportunities to as many people as

possible across different countries around the world.

Vikrant Massey will actively be involved in a series of marketing

campaigns & CSR initiatives by inDrive with a mission to

Challenge social injustice & make the world a fairer place for

One Billion people.

The campaign will run on Social Media, OTT, IPL on JioCinema

and other digital platforms, including YouTube, Facebook, and

Instagram. It will also use the OOH medium to popularise the

campaign across cities.