Phoenix Mall of Asia Introduces ‘Dreamland’ with India’s Tallest 50-foot Rainbow Rex Inflatable

The two-month-long fiesta brings alive a dazzling escapade into the realm of vivid colours and mesmerizing characters amid summers fun

Bengaluru, 4^th May 2024: Phoenix Mall of Asia, renowned for its unparalleled shopping excellence has proudly launched "Dreamland: Rainbow Rex Park” today - a mesmerizing summer spectacle of two months that promises to transport visitors into a world of vibrant hues and enchanting characters. At the core of this colourful extravaganza stands India’s tallest 50-foot-tall Rainbow Rex inflatable installation, along with other larger-than-life characters of international standards, which changes colours upon every tap. On the grand opening day, amidst buzz of excitement and anticipation, celebrity mothers Debina Bonnerjee, Kishwer Merchant, Udita Goswami, Neha Bijlani, Vandana Sajnani and Tejaswini Kolhapure along with their kids launched the event amongst lights, colours, confetti and lots of laughter. A host of leading Bangalore based influencers also attended the event adding more grace and giggles to the pre-existing high standards of Phoenix Mall of Asia’s events.

Guests at Dreamland stepped into an enchanting world of Rainbow Rex's Colourful Adventure at Phoenix Mall of Asia's Dreamland! The immersive summer decor, bursting with vibrant hues and interactive experiences, transforms the mall into a whimsical wonderland. Led by the cheerful guardian of color, 50ft-tall Rainbow Rex, guests embark on a playful journey through inflatable structures and engaging activities to celebrate the joy of childhood.

Visitors at Phoenix Mall of Asia experienced a kaleidoscope of activities, from grooving to famous music band performances to enjoying cheerful magic shows and mesmerizing bubble displays. They unleashed their happiness with friends and family while enjoying lively clown antics, skilled jugglers' performances, and engaging workshops. The colourful storytelling of the summer carnival captivated young minds with enchanting tales of Rainbow Rex's adventures, creating an unforgettable experience for all. And to make it even more interesting they had some top of the line Mommy celebrities for the touch of glamour and fun.

Dreamland at Mall of Asia beckoned visitors with towering inflatable structures that reached for the sky, creating a breath-taking landscape that dwarfed all who entered. At its centre stood Rainbow Rex, the vibrant guardian of colour, radiating infectious energy that captivated all who beheld him. With eyes like jewels and laughter echoing through the halls, Rainbow Rex invited guests to explore a world of creativity and opulence. But Rainbow Rex is not alone in this extravagant journey; a lively ensemble of inflatable characters, each with its own unique charm, joined the adventure. From the vivacious Coco to the intrepid Ruby, from the visionary Hue to the resplendent Sparkle, these characters brought "Dreamland: Rainbow Rex Park" to life, offering an experience that transcended age and sparked the imagination.

The magical journey didn't stop there - "Dreamland: Rainbow Rex Park" isn't just an attraction; it is a luxurious experience designed to create lasting memories. Visitors embarked on a whirlwind adventure where every moment is a masterpiece waiting to unfold. Amidst vibrant colours and enchanting characters, guests enjoyed photo ops and selfie points, specially installed for parents to capture moments of laughter and joy with their children. Each visit is a treasure trove of cherished memories.

Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia & Senior VP Marketing South, expresses her excitement, saying, "We are ecstatic to introduce 'Dreamland:, Rainbow Rex Park’ to Bengaluru, with India’s tallest 50-foot installation. This summer, we invite families to join us on a magnificent journey where every hue spark curiosity and awe. At Phoenix Mall of Asia, we are committed to offering unparalleled experiences, blending luxury, entertainment, and convenience to exceed every expectation. The experience that we wanted to create here was not just opulence but larger than life colourful summer spectacle with our beloved Rainbow Rex and his friends giving an all-new immersive feeling to the children and parents alike which would resonate with the ambience and grandeur of Phoenix Mall of Asia."

"Being an ardent admirer of socio-cultural enrichment, we, at Phoenix Mall of Asia always put our best effort to bring the highest level of luxury, entertainment & leisure for our visitors. Through introducing 'Dreamland: Rainbow Rex Park', this summer in Bangalore, we are opening the door of magic and opulence for both children and their parents to indulge in a colourful spectacle and immerse themselves in a world of curiosity and joy. We appreciate the endless dedication our team has showcased perfectly mirroring the ambience and grandeur of Phoenix Mall of Asia and promising lifetime memories to our guests. Like installing India's tallest inflatable of 50-ft this time, we aim to bring many more unique features to this celebration in the coming years.”, said Gajendra Singh Rathore, President Malls South, The Phoenix Mills Ltd on their two-month long summer campaign.

However, "Dreamland: Rainbow Rex Park" is just one part of the huge adventure. Phoenix Mall of Asia offers top-of-the-line entertainment zones for both kids and grown-ups, such as Funcity and Time Zone, where ‘enjoyment’ becomes an understatement. Besides, lot of excitement is also on the way for the upcoming arrival of Hamley's store which promises to be an absolute joyride for the kids and parents alike. The Mall has some of the best kids wear brands including Adidas Kids, Jack & Jones, Kate & Oscar, MANGO Kids, Tommy Hilfiger Kids, and Nautica Kids. South India’s largest PVR INOX Megaplex has also recently launched in Mall of Asia, giving it a wholesome touch of entertainment and leisure while turning the mall into a hub of excitement and fun for visitors of all ages.

Attendees of Dreamland will be treated to a magical adventure where every moment will be a masterpiece waiting to be unveiled. Aligned with the Phoenix Mall of Asia’s aim to be an experiential centre for Bangaloreans and those visiting the city, the magical larger than life experience of  "Dreamland: Rainbow Rex Park" truly was an epitome of running the imagination wild in a summer of fun and fantasy.

About Phoenix Mills:

PML (BSE: 503100 | NSE: PHOENIXLTD) including its subsidiaries and group companies (PML Group) is a leading retail-led mixed-use asset developer and operator in India and is the pioneer of retail-led, mixed-use developments in India with completed development of over 2 crore sq. ft. Spread across retail, hospitality, commercial, and residential asset classes. With the opening of Phoenix Mall of the Millennium Pune and the soon-to-be-launched Phoenix Mall of Asia, Bangalore, PML Group has an operational retail portfolio of about 1.1 crore sq. Ft. of retail space spread across 12 operational retail destinations in 8 major cities of India. PML Group is further developing 2 new retail destinations in 2 major cities of India and expanding 2 of its existing retail destinations which will together add approximately 30 lakh sq. ft. of retail space. PML Group is also densifying its retail-led mixed-use. Destinations with Grade A offices and currently has an operational office portfolio with a gross leasable area of over 20 lakh sq. ft. and under development office portfolio of over 50 lakh sq. ft. PML group also has an exclusive residential project with a saleable area of about 35 lakh sq. ft. in Bangalore and a premium project in Alipore Kolkata with a saleable area of over 10 lakh sq. ft. PML Group also owns and operates two hotels – St. Regis, Mumbai and Courtyard by Marriot, Agra and currently has a Grand Hyatt hotel under planning at Whitefield Bangalore fashion capitals of the world.