Bata India launches limited-edition Emily in Paris line-up featuring rising star Sharvari as the face of the collection

Limited edition collection features Parisian-style heels, ballerinas and more for today’s fashion-conscious consu

New Delhi, 18^th September 2024: Bata India has unveiled the limited-edition ‘Emily in Paris’ collection featuring Bollywood’s favourite fashionista, Sharvari as the face of the campaign. Launched in collaboration with Viacom 18, the limited edition drop arrives just in time for the release of the latest Emily in Paris episodes! The collection is available at 260 select stores and online at Bata.com. The limited-edition pieces are reimagined by meticulous design details like Eiffel Tower trims, subtle accents and gold buckles across styles like the Cherry Red Mules, Metallic heels, Powder Blue & Pink Pastel ballerinas and more - A dash of Emily Cooper’s signature style, starting at just INR 1,999.

Link to the campaign film: https://youtu.be/bGXU0trQTUI

Deepika Deepti, Head of Marketing, Bata India shares, “We’re beyond excited to launch this iconic collaboration. By partnering with Sharvari, a style icon in her own right, we’re able to let our customers step into the shoes of Emily Cooper, quite literally!  Reimagined keeping in mind the global fashion trends, this collaboration embodies dreamy pastels and bold cherry red designs—perfect for all the fans & for those looking to make a statement.”

 

Speaking on the collaboration, Sharvari said, “I'm absolutely thrilled to be associated with Bata for their exclusive limited-edition Emily in Paris collection. I can't wait for fashion enthusiasts to experience this collection and feel like they're walking the streets of Paris!”

 

From classy mules to it-girl platform sandals and the year’s trendiest ballerina flats, the line-up marries fashion with versatility to keep you in Vogue! Grab yours at your nearest Bata store and online at bata.com.

About BATA India:

For close to a century, Bata India has been a symbol of trust and quality for the Indian consumers, serving 250,000 customers every day in 2022. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 2,150+ stores (Company Owned, Franchise and Store in store point of sales). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India’s mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands – Bata Red Label for on trend global styles, NineWest for high-fashion footwear, Bata Comfit for technology enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that has won the trust of parents while inspiring  fun, and Hush Puppies the global brand that epitomizes comfort and elegance to name a few.

To explore the world of Bata, visit www.bata.com