Crompton launches its new Energion range of ceiling fans powered by ActivBDLC Technolog

~Save up to 50% on your electricity bill cost~

July 6 2020, National: India’s market leader in ceiling fans - Crompton Greaves Consumer Electricals Ltd. today announced that it has added one more fan range to its product portfolio with the launch of the new advanced range of ceiling fans – Energion powered by the ActivBDLC Technology, through which one can save up to 50% in their electricity bill. Because it consumes around 35 watts of electricity instead of 70 watts as consumed by standard ceiling fans, Energion provides a voltage difference that leads to superior energy savings and super-efficient performance in comparison to regular fans.

India being a tropical country faces scorching summers and extreme conditions especially when the temperature rises. During this heat, a fan, which is one of the most commonly used products in an Indian household, generally runs almost 24x7. Hence, the number of hours of usage combined with the number of fans in a household contributes significantly to the electricity bill.

Built keeping energy conservation in mind along with the expected change and implementation of norms, Crompton has launched its brand-new BLDC range of fans called Energion that will not only reduce power consumption but will also lead to maximizing electricity cost saving.

Speaking about its latest innovation, Mr. Rangarajan Sriram, Vice President, Crompton Greaves Consumer Electricals Ltd said, said, “The advancement in technologies and growth of trends in the category is what we have consistently observed throughout the years. Today, with climate change and environmental impact being some of our biggest concerns, it is essential for us, as an organization, to create solutions that will help consumers make more informed choices and switch to energy efficient appliances without having to compromise on comfort.  With this new launch, we hope to help consumers save both costs and electricity in their homes which will in turn enable them to enjoy a stress-free summer.”

Crompton’s Energion fans use ActivBLDC technology which helps you save up to Rs. 1500 per fan every year or Rs.6000 for an average 4 fans in a home. While energy saving is important, Crompton’s ActivBLDC motor technology has a high-power factor of 98% with a wide voltage range of 90V to 300V which ensures high speed performance. This BEE five star rated fan also comes with a smart remote which uses RF technology allowing you to operate the fan without having to point at the fan creating an ease of operation. The perfect blend of innovation and elegance, these fans are additionally equipped with a 5 year warranty, unique aesthetic designs and also offer the Anti-Dust feature considering consumers face a lot of inconvenience and discomfort in keeping their ceiling fans clean. Crompton’s Energion comes in three variants: Energion HS, Energion Jura, Enegion Aura. The consumer price varies from approximately Rs. 2800 to 4000.

About Crompton:

With a brand legacy of 75+ years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer like anti-dust fans, antibacterial LED bulbs and a range of other categories like water heaters, air coolers and mixer grinders.  Having consistently worked towards the development of energy efficient products, the company has bagged the National Energy Consumer Awards (NECA) in the Most Energy Efficient Appliances of the Year 2019 organized by the Bureau of Energy Efficiency (BEE), Ministry of Power - one for Ceiling Fans for its HS plus model and the other one in LED Bulb category for its nine Watt LED bulb. The consumer business has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

Crompton unveils its new SilentPro range of fans with ActivBLDC Technology that are up to 2X silent and save up to 50% in electricity costs

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The new range has been designed to provide superior air comfort while operating in super silence 

National, June 23 2020: India’s market leader in the ceiling fan category, Crompton Greaves Consumer Electricals Ltd. has unveiled its new futuristic design of fans called the SilentPro   powered by the ActivBLDC Technology. The latest addition to their premium portfolio of fans, the new SilentPro fans with its aerodynamic design reduces air friction thereby providing superior air delivery. It is also 2X times more silent than regular fans and delivers up to 50% savings in electricity costs.

Home is a sanctuary of peace and calm where we leave all of our worries outside to de-stress and unwind. While fans generally create a cool and calm atmosphere at home, it becomes difficult to relax especially when fans create unnecessary and irritating noises throughout. As the exam season is also around the corner, parents, too, try to ensure their kids concentrate with no distractions/disturbance. However, instead of helping us rest or staying focused, fans – which become the very source of this noise, tend to keep us up all night and distract us from our tasks leading to concentration difficulty as well as affecting kids’ exam preparation. In order to address the unspoken need for silence, Crompton has, therefore, introduced the SilentPro fans that delivers high airflow at very low noise levels. It is the perfect combination of elegant aesthetic looks, energy efficiency, high air delivery and silent operation.

This aerodynamic design, which assures high performance in silence, also comes with a smart remote operation. At an air delivery of 240 CMM (cubic meters per minute), the SilentPro fans delivers air comfort that rivals the best of the conventional fans available in the market. Powered by the ActivBLDC motor, the fan guarantees 50% power saving, thereby translating to 50% savings on your electricity cost – an approx. Rs 6000 in savings for average household running of 4 fans for the year. It works efficiently with a smart remote control which uses radio frequency (RF) technology, allowing you to point the remote anywhere for ease of operation. It also has an enhanced safety cable that prevents the fan from falling due to improper installation or wearing of parts.

The SilentPro fan is available with an anti-dust coating which ensures it is long lasting and easy to clean. The fan is available in four contemporary colors - Mist White, Charcoal Grey, Ballerina Pink and Chestnut Wood with a price ranging from Rs. 4990 to Rs. 7990.

Speaking about the company’s latest range, Mr. Rangarajan Sriram, Vice President, Crompton Greaves Consumer Electricals Ltd said, added, “The consumer is moving beyond just the functional benefit of the fan and is looking for various unique features that provide an all-round experience at home while providing value for money. The Crompton SilentPro Enso fan is designed specifically keeping in mind this unique insight of operational silence that may not always be a key factor in the purchase decision but is growing in importance owing to the negative effects of noise on our mental wellbeing. More importantly relevant during a time like exams where children are unable to focus and concentrate due to background noise. We hope that these contemporary characteristics enable consumers to trust in our craftsmanship and in turn have a blissful experience at home.”

About Crompton:

With a brand legacy of 75+ years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer like anti-dust fans, antibacterial LED bulbs and a range of other categories like water heaters, air coolers and mixer grinders.  Having consistently worked towards the development of energy efficient products, the company has bagged the National Energy Consumer Awards (NECA) in the Most Energy Efficient Appliances of the Year 2019 organized by the Bureau of Energy Efficiency (BEE), Ministry of Power - one for Ceiling Fans for its HS plus model and the other one in LED Bulb category for its nine Watt LED bulb. The consumer business has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

Out of 1000 respondents, 75% parents feel creating a silent zone is a must during exams – Study

·         Also, 83% parents out of 1000 respondents believe electrical appliances cause maximum noise in the home

·         From among the 1000 respondents, 69% parents think noise-free appliances are a key factor to achieve a silent stress-free living environment 

June 22 2020, National: In light of this unprecedented time, study preparations can be hard to fully focus on. Working towards the exams can bring in a lot of stress and worrying especially when the atmosphere is filled with uncertainty. Moreover, with everyone being homebound/at home, exposure to distractions become even higher – from technology to even the slightest noise made from household/electrical appliances and television sets - they all become key distractions to affecting the child’s focus. Keeping in mind the background noise distractions and the need to focus in silence, Crompton Greaves Consumer Electricals Ltd. has introduced the Silent Pro Enso fans, powered by the ActivBLDC Technology and aerodynamic design that reduces air friction making it 2X times more silent than regular fans. In addition, the company commissioned Nielsen to conduct the study using an online panel with 1000 parents across India to find out the key noise distractions for children.

Studying for exams can be taxing especially during the COVID-19 (Coronavirus) pandemic and this cloud

tends to loom over the entire household stressing not only the kids but also the parents. Considering that noise comes from various factors both external and internal – from honking during the day to the simple sound of a ceiling fan in the night, it creates a set of distractions for the kids all through the period.  Parents will, hence, try to create a peaceful environment for their kids during study time by using various methods/effective ways in order to help and support their kids in avoiding noise that causes those distractions and beating the exam pressure. It is said that when we study in an environment similar to the one where we will do our exams, it can help us when trying to remember information. Also, with social distancing now taking precedence, we are spending a lot more time, possibly in limited space, with family – hence one needs a quiet place to study with no distractions.

Nielsen conducted a survey in which 1000 parents from the cities of Mumbai, Hyderabad, Bangalore, Ahmedabad and Chennai were covered. Below are the key highlights of the survey:

·         There is a need to manage and create less distractions for kids, hence 75% parents believe setting up a silent zone at home is key.

·         76% are certain that addressing the unspoken noise of appliances and managing their usage adequately would set up a noise free environment at home.

·         According to 83% parents, noise from electrical appliances at home like Fans, TV, Music Systems and Kitchen Appliances were considered as a major factor of disturbance leading to distractions among kids especially during the exam season

·         Considering that maximum study time and concentration takes place late night/early morning, 47% parents believe that distraction/noise is caused due to a ceiling fan during the odd hours – highest among all appliances

·         Noting that electrical appliances play a huge role in distracting kids; 51% parents believe that electric fans contribute significantly to the overall noise level and affect concentration.

·         Therefore, 69% parents agree that having noise-free appliances like electric fans would help in creating a positive impact especially during the exam season

Contributing to the above data, a spokesperson from AC Nielsen added, “The above study was carried using an online panel methodology which spanned across the markets of Mumbai, Hyderabad, Bangalore, Ahmedabad and Chennai with a total sample size of 1000 while at a city level, the sample was 200. Our aim was to understand the causes of distractions at home during exam season and of course the views of the parents on how having lesser noise at home affects the exam performance of their kids.”

Achieving a clear focus especially in the new normal can be managed when a child is in a silent environment. Trying to study in a place with little noise or distractions and away from where one would normally relax is essential. While the loud noises of appliances do play a role in creating distractions, it is also the unspoken ambient background noises like a ceiling fan that arise during particular quiet moments which are needed in order to focus thereby making them unknowingly loud and distracting when completing a task.

Speaking on the survey, Mr. Rangarajan Sriram, Vice President, Crompton Greaves Consumer Electricals Ltd. said, “The findings of this survey helped us establish the unspoken need of silence in electrical appliances and how it is such a crucial factor especially in this contemporary time where mental wellbeing is an important part of our life. Given the current situation where children who are appearing for their exams face a lot of stress, anxiety and pressure; noise (especially from appliances) tend to add to this and creates a big distraction. We are happy to have brought light to an existing problem and provide a solution to it. “

He further added, “One of the many highlights of our solutions is a unique product called Silent Pro Enso that is designed to address the problem of the ambient background noise of a fan that we may not knowingly be aware of its impact but it is a fitting solution. It creates a silent environment not only for the kids but also for parents who work from home and are in need of a little silence. We hope to continue introducing solutions for people especially parents to ensure their kids receive the best possible care when it comes to exam preparations. “

Crompton has introduced a new design of fans called the Silent Pro Enso powered by the ActivBLDC Technology. With its aerodynamic design, it, therefore, reduces air friction thereby providing superior air delivery and comfort making it 2X times more silent than regular fans. Priced between the range of Rs. 4990 to Rs. 7990, the fan has an anti-dust coating which ensures it is long lasting and easy to clean. The fan is also available in four contemporary colors - Mist White, Charcoal Grey, Ballerina Pink and Chestnut Wood.

About Crompton:

With a brand legacy of 75+ years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer like anti-dust fans, antibacterial LED bulbs and a range of other categories like water heaters, air coolers and mixer grinders.  Having consistently worked towards the development of energy efficient products, the company has bagged the National Energy Consumer Awards (NECA) in the Most Energy Efficient Appliances of the Year 2019 organized by the Bureau of Energy Efficiency (BEE), Ministry of Power - one for Ceiling Fans for its HS plus model and the other one in LED Bulb category for its 9W LED bulb. The consumer business has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

To beat the heat this year, Crompton unveils its ‘jaldi cooling’ range of air coolers – the New Optimus range

Bringing a superior cooling performance to the Indian household with an ease of maintenance

May 18 2020, Mumbai: As the summer temperatures rise, air coolers have become a must-have for a faster and perfect cooling. One of India’s leading consumer electric durable companies Crompton Greaves Consumer Electricals Ltd. presents its innovative Optimus Range of High Performance Air Coolers with superior cooling performance, advanced technology and distinctive consumer-friendly features that require very low / less maintenance.

Indians witness extreme weather conditions and varying temperatures especially when the summer season kicks in. Comfort and coolness from the fiery outdoors become the need of the hour. While we are constantly looking for ways to cool down a room fast, the concern over maintaining the cooling appliance is also a struggle. With an aim to enhance the overall consumer experience Crompton has launched its new range of the cutting-edge air coolers called the Optimus Coolers Range. The upgraded range addresses two key consumer issues together - providing unparalleled cooling comfort while guaranteeing minimal maintenance.

The Crompton Optimus range have been designed to provide a faster cooling performance even on the hottest day with the following features:

·         Advanced and Efficient Cooling:  Upgraded with an increased fan size for more air delivery, the coolers also include high density cooling pads with a large ice chamber for the maximum cooling effect. Equipped with an Everlast Pump, it also becomes less prone to jamming even with High TDS (Total Dissolved Solids) level of water

·         Convenience & Low Maintenance: Includes easy-to-clean large ice chamber with auto-fill, auto-drain feature to help manage water. Equipped with mosquito nets to avoid their entering and breeding, the easy, removable side panels and ease of mosquito net cleaning optimizes convenience for consumers, thereby, maintaining a healthy and hygienic environment

·         Superior Aesthetics: Uniquely designed in neutral colors with superior finishes like chrome buttons for a great blend of style

With the change in the weather conditions and the heat beginning to take over, it is essential to enjoy a solution that cools our homes faster and is also easier to maintain. Most people spend a lot of time and effort on routine maintenance. Crompton strongly believes that a cooler should function / work for you and not the other way around.

Speaking about the latest innovation, Mr. Sachin Phartiyal, Vice President, Appliance Business - Crompton Greaves Consumer Electricals Ltd. said, “A strong legacy of over 75 years along with leadership in the fans category has allowed us to be innovative across categories including the cooling segment. Consumer lives have changed and today the modern consumer is more digitally savvy. There is a constant need to look at various sources of information that will empower them to seek innovative products that will make their lives more comfortable. Crompton consistently evaluates what the modern consumer is looking for and in this case of air coolers, it is all about beating the heat yet having the comfort and ease of maintaining that product with minimal effort. Extending our leadership in the fans category to gain consumers trust with our coolers range, we hope to create a unique experience for them.”

The Crompton Optimus range includes Desert Coolers, Window Coolers, Tower Coolers and Personal Coolers. The price range of Optimus Tower coolers is between Rs.10,000 to 13,000 & that of Optimus Desert coolers is between Rs.19,500 to 21,500 and Optimus Window Coolers is between Rs 10,000 to 17,000.

About Crompton:

With a brand legacy of 75+ years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer like anti-dust fans, antibacterial LED bulbs and a range of other categories like water heaters, air coolers and mixer grinders.  The consumer business has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

Crompton Greaves Consumer Electricals Limited Results for Quarter Ended June 2019 Q1FY20: Revenue growth of 12%, PAT growth of 18%

Mumbai, July 24, 2019: Crompton Greaves Consumer Electricals Ltd. (CGCEL), a leading consumer durable company, has announced its financial results today for the quarter ended June 2019.

The Board of Directors, at its meeting held on 24^th July 2019 approved the results of the Company for the quarter ended 30^th June 2019. Total Income for the quarter was Rs. 1,346.8 Crores, a growth of 11.9% year on year (y-o-y) largely driven by volume growth. The Electrical Consumer Durables (ECD) segment grew by ~16%, driven by strong performance in Fans, Pumps and Coolers. LED Lighting continued to see robust volume growth partly offset by price erosion. However, Conventional Lighting continued to decline.

Profit After Tax for Q1 FY20 was at Rs. 122.6 Crores, up by 17.6% (y-o-y). PAT margin increased from 8.7% in Q1 FY19 to 9.1% in Q1 FY20.

Commenting on the results, the Company’s Managing Director, Mr Shantanu Khosla said “ECD segment continued its strong growth and our ongoing efforts in driving innovation with the introduction of ‘Aura Fluidic’ fan and ‘Optimus’ desert cooler that have helped sustain this momentum. We will continue to focus on new product launches and brand development in line with our objectives. In Lighting, we launched an ‘Anti-bacterial bulb’, based on a unique and meaningful consumer proposition, which has been very well received in the market. Investments in B2B Lighting are beginning to show results with a healthy order pipeline. Our cost reduction program continues to deliver encouraging results driving bottom line faster than topline.”

About Crompton:

Crompton is India’s market leader in fans, No. 1 player in residential pumps and has leading market positions in its other product categories. The Company manufactures and markets a wide spectrum of consumer products, ranging from fans, lamps and luminaries to pumps and household appliances such as water heaters, coolers, mixer grinders and irons. The Company has strong dealer base across the country and wide service network offering robust after sales service to its customers.

CROMPTON ALONG WITH SOHA ALI KHAN LAUNCHES FUTURISTIC ANTI-BAC LED BULB WITH ENVIROSAFE TECHNOLOGY

~Recommended by Indian Medical Association ~

~ Kills up to 85% germs ~

May 9^th, 2019, India: India’s leading consumer electricals company, Crompton Greaves Consumer Electricals Ltd. along with Bollywood actor and celebrity influencer Soha Ali Khan today announced the launch of the company’s latest revolutionary offering –the ‘Crompton Anti-Bac LED Bulb’. This first-of-its-kind launch is all set to position Crompton as a pioneer in the industry / country within the LED segment. This breakthrough innovation comes with advanced Envirosafe technology that helps provide dual benefits to consumers, delivering regular LED light and also killing up to 85% germs and is Recommended by the Indian Medical Association.

Most people are paranoid about germs especially expectant and new parents. Even though all the necessary care is taken and sanitary rules are sworn by, consumers are on a constant lookout for additional methods /drivers that kill germs. This versatile product responds to the needs of the busy individual by providing peace of mind in knowing their home is protected thereby making Crompton the first company in the country to launch a bulb with such dual benefits. As compared to other means of keeping your home germ free, this anti-bac LED bulb provides continuous disinfection and involves no extra effort.

Understanding the importance of an overall healthy and safe atmosphere, Soha Ali Khan, Bollywood actor and celebrity mom said, “Being a mother myself, I have always tried to establish a qualitative and secure environment for my family. While I spend a considerable time outdoors, there is an equal amount of time that I tend to spend indoors. It is proven science that germs are present in every nook and corner of the house and I, as a mom, do my best to figure out methods to be germ-free and create a clean space for my daughter. Given that we are exposed to a lot of household and ambient germs indoors itself in today’s day and age, we now have an LED bulb that actually kills germs! I am fortunate enough to experience an innovation that is so beneficial to me as a consumer, as a parent and at the same time so very convenient for my home.” 

Now, with the flip of a switch, homes can be disinfected and protected thereby killing germs and visibly reducing the dreadful build-up of mold in kitchens, laundry rooms, kids playrooms, bedrooms and other family living spaces.

Further to the testing done by NABL accredited Lab, the Anti-Bac LED bulb has proven efficacy in killing aspergillus niger, bacillus cerus, escherichia coli, staphylococcus aurus, yeast, molds and other wide spectrum of harmful germs and bacteria, thereby killing up to a percentage of 85% germs within 4 hours. Moreover, the bulb does not emit any UV/IR radiations but only visible light, which makes it absolutely safe for humans, pets and food items.The bulb is also very easy to install and is a complete game changer in the fight against mold, mildew, and bacteria.Currently available in Cool Day White Light with a range of 2 wattages -7W and 9W at an MRP of Rs. 180 and Rs. 190 respectively, the anti-bac LED will soon be available in and extended to Warm White Light as well.

On the occasion of the launch, Mr. Mathew Job, CEO, CGCEL said, “As a leading consumer electricals company, we are committed towards providing solutions through innovation and advanced technology to consumers thereby meeting their changing/growing needs. Our latest offering Anti-Bac LED bulb that kills up to 85% of germs while the light is on and makes the living environment of consumers healthy and safe. Having launched revolutionary products like the Anti-Dust fan range and the Tricool Window cooler, we are elated to be the first company to create a new category within the lighting segment with the launch of Anti-Bac LED bulb and growing the range that fulfils the brand promise of making home a great place to hangout.”

Mr. Rajesh Naik, Business Head- Lighting, CGCEL further adds, “Light of different wavelengths have been used for various specialized applications e.g. UV for sterilization, IR for pain relief etc. We are putting light to work for our consumers in new and exciting ways. Our consumer insights revealed that the concern on hygiene in homes coupled with leading a quality life is becoming increasingly relevant. We challenged ourselves to make such specialized applications accessible to all LED consumers by providing a very cost effective product that delivers on light output and elimination of germs. We are delighted to be the first mover in creating a new category in the lighting segment.”

The brand will incorporate a multimedia campaign with the inclusion of TV, Digital, OOH and PR mediums. The TVC, released by the brand, further talks about the importance of having a safe and healthy environment for all consumers.

Link to the TVC: https://www.youtube.com/watch?v=5XHvbh1GJ5g

About Crompton:

Crompton Greaves Consumer Electricals Ltd. is India’s market leader in fans, No. 1 player in residential pumps and has leading market positions in its other product categories. The business manufactures and markets a wide spectrum of consumer products, ranging from fans, lamps and luminaires to pumps and household appliances such as water heaters, Kitchen appliances etc. The consumer business has a strong dealer base across the country and a wide service network offering robust after sales service to its customers.