To beat the heat this year, Crompton unveils its ‘jaldi cooling’ range of air coolers – the New Optimus range

Bringing a superior cooling performance to the Indian household with an ease of maintenance

May 18 2020, Mumbai: As the summer temperatures rise, air coolers have become a must-have for a faster and perfect cooling. One of India’s leading consumer electric durable companies Crompton Greaves Consumer Electricals Ltd. presents its innovative Optimus Range of High Performance Air Coolers with superior cooling performance, advanced technology and distinctive consumer-friendly features that require very low / less maintenance.

Indians witness extreme weather conditions and varying temperatures especially when the summer season kicks in. Comfort and coolness from the fiery outdoors become the need of the hour. While we are constantly looking for ways to cool down a room fast, the concern over maintaining the cooling appliance is also a struggle. With an aim to enhance the overall consumer experience Crompton has launched its new range of the cutting-edge air coolers called the Optimus Coolers Range. The upgraded range addresses two key consumer issues together - providing unparalleled cooling comfort while guaranteeing minimal maintenance.

The Crompton Optimus range have been designed to provide a faster cooling performance even on the hottest day with the following features:

·         Advanced and Efficient Cooling:  Upgraded with an increased fan size for more air delivery, the coolers also include high density cooling pads with a large ice chamber for the maximum cooling effect. Equipped with an Everlast Pump, it also becomes less prone to jamming even with High TDS (Total Dissolved Solids) level of water

·         Convenience & Low Maintenance: Includes easy-to-clean large ice chamber with auto-fill, auto-drain feature to help manage water. Equipped with mosquito nets to avoid their entering and breeding, the easy, removable side panels and ease of mosquito net cleaning optimizes convenience for consumers, thereby, maintaining a healthy and hygienic environment

·         Superior Aesthetics: Uniquely designed in neutral colors with superior finishes like chrome buttons for a great blend of style

With the change in the weather conditions and the heat beginning to take over, it is essential to enjoy a solution that cools our homes faster and is also easier to maintain. Most people spend a lot of time and effort on routine maintenance. Crompton strongly believes that a cooler should function / work for you and not the other way around.

Speaking about the latest innovation, Mr. Sachin Phartiyal, Vice President, Appliance Business - Crompton Greaves Consumer Electricals Ltd. said, “A strong legacy of over 75 years along with leadership in the fans category has allowed us to be innovative across categories including the cooling segment. Consumer lives have changed and today the modern consumer is more digitally savvy. There is a constant need to look at various sources of information that will empower them to seek innovative products that will make their lives more comfortable. Crompton consistently evaluates what the modern consumer is looking for and in this case of air coolers, it is all about beating the heat yet having the comfort and ease of maintaining that product with minimal effort. Extending our leadership in the fans category to gain consumers trust with our coolers range, we hope to create a unique experience for them.”

The Crompton Optimus range includes Desert Coolers, Window Coolers, Tower Coolers and Personal Coolers. The price range of Optimus Tower coolers is between Rs.10,000 to 13,000 & that of Optimus Desert coolers is between Rs.19,500 to 21,500 and Optimus Window Coolers is between Rs 10,000 to 17,000.

About Crompton:

With a brand legacy of 75+ years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer like anti-dust fans, antibacterial LED bulbs and a range of other categories like water heaters, air coolers and mixer grinders.  The consumer business has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.