~Recommended
by Indian Medical Association ~
~ Kills up to 85%
germs ~
May
9th, 2019, India: India’s leading
consumer electricals company, Crompton Greaves
Consumer Electricals Ltd. along with Bollywood actor and celebrity
influencer Soha Ali Khan today announced the launch of the company’s
latest revolutionary offering –the ‘Crompton Anti-Bac LED Bulb’. This
first-of-its-kind launch is all set to position Crompton as a pioneer in the
industry / country within the LED segment. This
breakthrough innovation
comes with advanced Envirosafe technology that helps provide dual benefits to
consumers, delivering regular LED light and also killing up to 85% germs and is
Recommended by the Indian Medical
Association.
Most people are paranoid about
germs especially expectant and new parents. Even though all the necessary care
is taken and sanitary rules are sworn by, consumers are on a constant lookout
for additional methods /drivers that kill germs. This versatile product
responds to the needs of the busy individual by providing peace of mind in
knowing their home is protected thereby making Crompton the first company in
the country to launch a bulb with such dual benefits. As compared to other
means of keeping your home germ free, this anti-bac LED bulb provides
continuous disinfection and involves no extra effort.
Understanding the
importance of an overall healthy and safe atmosphere, Soha Ali Khan, Bollywood
actor and celebrity mom said, “Being a mother myself, I have always tried to establish a qualitative
and secure environment for my family. While I spend a considerable time
outdoors, there is an equal amount of time that I tend to spend indoors. It is
proven science that germs are present in every nook and corner of the house and
I, as a mom, do my best to figure out methods to be germ-free and create a
clean space for my daughter. Given that we are exposed to a lot of household
and ambient germs indoors itself in today’s day and age, we now have an LED
bulb that actually kills germs! I am fortunate enough to experience an
innovation that is so beneficial to me as a consumer, as a parent and at the
same time so very convenient for my home.”
Now,
with the flip of a switch, homes can be disinfected and protected thereby
killing germs and visibly reducing the dreadful build-up of mold in kitchens,
laundry rooms, kids playrooms, bedrooms and other family living spaces.
Further to the testing done by NABL accredited
Lab, the Anti-Bac LED bulb has proven efficacy in killing aspergillus niger,
bacillus cerus, escherichia coli, staphylococcus aurus, yeast, molds and other
wide spectrum of harmful germs and bacteria, thereby killing up to a percentage
of 85% germs within 4 hours. Moreover, the bulb does not emit any UV/IR
radiations but only visible light, which makes it absolutely safe for humans,
pets and food items.The bulb is also very easy to
install and is a complete game changer in the fight against mold, mildew, and
bacteria.Currently available in Cool Day White Light with a range of 2 wattages
-7W and 9W at an MRP of Rs. 180 and Rs. 190 respectively, the anti-bac LED will
soon be available in and extended to Warm White Light as well.
On the occasion
of the launch, Mr. Mathew Job, CEO,
CGCEL said, “As a leading consumer electricals company, we are committed
towards providing solutions through innovation and advanced technology to
consumers thereby meeting their changing/growing needs. Our latest offering
Anti-Bac LED bulb that kills up to 85% of germs while the light is on and makes
the living environment of consumers healthy and safe. Having launched
revolutionary products like the Anti-Dust fan range and the Tricool Window
cooler, we are elated to be the first company to create a new category within
the lighting segment with the launch of Anti-Bac LED bulb and growing the range
that fulfils the brand promise of making home a great place to hangout.”
Mr. Rajesh Naik, Business Head-
Lighting, CGCEL further adds, “Light of
different wavelengths have been used for various specialized applications e.g.
UV for sterilization, IR for pain relief etc. We are putting light to work for
our consumers in new and exciting ways. Our consumer insights revealed that the
concern on hygiene in homes coupled with leading a quality life is becoming
increasingly relevant. We challenged ourselves to make such specialized
applications accessible to all LED consumers by providing a very cost effective
product that delivers on light output and elimination of germs. We are
delighted to be the first mover in creating a new category in the lighting
segment.”
The brand will
incorporate a multimedia campaign with the inclusion of TV, Digital, OOH and PR
mediums. The TVC, released by the brand, further talks about the importance of
having a safe and healthy environment for all consumers.
Link
to the TVC: https://www.youtube.com/watch?v=5XHvbh1GJ5g
About Crompton:
Crompton Greaves Consumer Electricals Ltd. is
India’s market leader in fans, No. 1 player in residential pumps and has
leading market positions in its other product categories. The business
manufactures and markets a wide spectrum of consumer products, ranging from
fans, lamps and luminaires to pumps and household appliances such as water
heaters, Kitchen appliances etc. The consumer business has a strong dealer base
across the country and a wide service network offering robust after sales
service to its customers.
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