Mumbai, 25th May 2019
With the legacy of transforming the lives of young talented women who have become icons in the glamour and fashion industry, fbb Colors Femina Miss India 2019 Co-powered By Sephora
& Rajnigandha Pearls vows to continue its tradition with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future. With every prestigious title, there also comes responsibility towards society.
For the first time, fbb Colors Femina Miss India 2019 joined hands with environmentalist Afroz Shah along with Actor, Producer, UN Environment Goodwill Ambassador & United Nations Secretary General Advocate for Sustainable Development Goals Dia Mirza to participate in Rajnigandha Pearls Act of Goodness with Prathamesh Maulingkar, Mister Supranational 2018 to drive the Rajnigandha Pearls Act of Goodness - beach cleaning with Afroz shah.
In continuation of the drive, the 30 State winners of fbb Colors Femina Miss India were divided into 6 groups, each group had 5 girls who came together to collect the highest amount of non-degradable waste as per a part of their contribution at the Danapani beach today.
From the total of 6 teams, the team that collected the maximum amount of garbage along with the highest contributor from the balance 5 teams qualified for the 2nd round.
Each team was lead by a captain who included Anukreethy V.A.S.: fbb Colors Femina Miss
India World 2018, Gayatri Bhardwaj: fbb Colors Femina Miss India United Continents 2018,
Shreya Rao Kamavarapu: fbb Colors Femina Miss India 2018 - 2nd Runner-up, Vishnu Raj
Menon: Mr India World 2018, Jitesh Thakur: Mister Supranational 2016 - 2nd Runner-up and
Jitesh Singh Deo: Mr India World 2017
The captains not only motivated their respective team members but also contributed to the cause. The team that outperformed themselves was headed by Vishnu Raj Menon: Mr India World 2018 whose team collected a total of 376.05 kgs in total.
The winning team along with the highest individual contribution from the balance 5 teams qualified for Round 2 of which fbb Colors Femina Miss India Himachal Pradesh 2019 - Garima Verma was declared as the final winner for Rajnigandha Pearls Act of Goodness - Beach Cleaning Drive with an individual contribution of 39 kgs.
In total, fbb Colors Femina Miss India 2019 cumulatively collected a total of 1628.5 kgs of garbage
The girls not only collected plastic bags, bottles, and other non-biodegradable garbage but also pledged to continue their support to dedicate some of their own time to this cause.
Commenting on the same:
Afroz Shah said, “Our love for mother nature must be expressed manifestly - by taking ground action regularly. Miss India is a fertile grooming ground for young leaders. A young leader from Miss India rolling up the sleeves and expressing the love by cleaning sends a message to the world - that we are truly a beauty with a purpose. My extended gratitude to each one of them.
Dia Mirza said, "I have always believed that beauty is defined by our actions more than anything else. It gives me great pride to include these young women in a movement that I have been a part of. The environment is our collective responsibility and I hope that all of my young friends continue to shoulder this responsibility and encourage more to join this movement.
"Beach cleaning activity shouldn’t be just one-day activity, every individual should participate in this activity on a regular basis. I feel it's our responsibility to keep our environment clean and if we want to change then it should start from us first.”
Prathamesh Maulingkar, “Oceans are very close to my heart as my home town is Goa, For me, it's important to keep the environment and beaches clean for the marine life to live peacefully. I believe if we want to change, we should our-self start working towards it and create awareness about keeping the environment clean. I am thankful to Miss organization and Mr. Afroz Shah for giving me and Miss India State winners this opportunity of working for a good cause.”
About Miss India Organization: Miss India Organization is the most sought-after glamorous beauty pageant in the country that turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to watch India’s next representative at the global platform. It is the search of the perfect woman with beauty, poise, elegance and intelligence to represent India at Miss World. It is a platform that has won many accolades for the country on the international arena and the past winners such as Aishwarya Rai, Priyanka Chopra, Diya Mirza, Manushi Chhillar who have made India proud at international circles.
About fbb: fbb, Fashion hub of India has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thodaaur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with fbb. It believes in aspirational value fashion. From business meeting to casual resort wear, from versatile ethnics to comfortable home wear, fbb creates exclusive merchandise for its audience under it's own private labels. With a wide variety to choose from, fbb has something in store for everyone. fbb targets a youthful audience in India that wishes to stay synonymous with current trends. The brand spreads across all the metro cities, mini metros and also penetrates well in tier II cities.
About ‘COLORS’: ‘‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Internet Wala Love, Udann, Ishq Mein Marjawan, Shakti…Astitva Ke Ehsaas Kii, Kesari Nandan, Roop Mard Ka Naya Swaroop, Vish Ya Amrit – Sitaara : Ek Vishkanya Ki Kahani, Tantra Khatron Ke Khiladi, Bigg Boss, Rising Star, Dance Deewane, India’s Got Talent and Gathbandhan amongst others..
About Viacom18: Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in the shop, and through cinema.