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National, 2nd August 2024 – Firecompass, a Saas startup in Continuous Penetration Testing and Red Teaming, announced the launch of its Generative-AI powered Agent AI for Ethical Hacking & Autonomous Penetration Testing. FireCompass Agent AI is natively integrated with the FireCompass Platform and autonomously executes the entire penetration testing workflow.

Unlike current generative AI tools that typically only provide interfaces or generic suggestions, Agent AI executes the tasks autonomously, orchestrating to achieve specific objectives like finding organization-specific vulnerability information, generating tailored attack plans, and autonomously executing specific attack playbooks to demonstrate potential breaches. The platform dramatically increases testing coverage, accelerates the discovery of complex attack paths, and enhances the productivity of human pen-testers. This capability is available as an add-on to FireCompass' existing platform for Automated Pen Testing, Red Teaming, and External Attack Surface Management.

India faces severe cybersecurity challenges, ranking among the most targeted countries globally. CERT-In reports a 25-fold increase in breaches over 5 years, with each breach costing an average of $2.18 million (RBI). A shortage of 800,000 cybersecurity professionals (World Economic Forum) amplifies the immediate need for AI-driven autonomous solutions.

“An average organization conducts ethical hacking or penetration testing on the top 20% of their assets annually. However, attackers are leveraging automation and AI to continuously target 100% of the assets,” said Bikash Barai, CEO and Co-Founder of FireCompass. “Conventional Penetration Testing cannot match the pace of attackers. FireCompass GenAI & Agentic AI can help us achieve 10 to 100 times more frequency and cost efficiency than traditional models.” 

Traditional Ethical Hacking or Penetration Testing involves multiple tools and manual effort. FireCompass Autonomous Pen Testing Agent AI with the LLM-powered interface eliminates the need for repetitive manual tasks, significantly improving delivery speed and the depth and breadth of testing.

"Automating penetration testing of complex, multi-stage attacks is the next level of penetration testing. Agent AI is a promising way to solve this otherwise hard problem,” said Bruce Schneier, an internationally renowned security technologist called a "security guru" by the Economist.

Gaps with Standard LLMs in Penetration Testing 

Standard LLMs have several limitations in the context of penetration testing: 

• They cannot answer queries specific to an organization (e.g., "Give me the list of IPs of all risky assets"). 

• They cannot create an organization-specific plan of attack for a given objective. 

• They cannot execute end-to-end Penetration Testing or red-teaming on their own. 

Introducing Agent AI for Penetration Testing & Red Teaming 

FireCompass combines Agent AI with Gen AI to create autonomous end-to-end penetration testing capabilities. While Gen AI typically makes suggestions, Agent AI executes the completion of a workflow to achieve specific objectives. This capability, available as an add-on to FireCompass’ existing platform, will: 

• Interact in natural language to provide organization-specific information on vulnerabilities and risks. 

• Generate attack plans tailored to an organization based on user-provided objectives, guardrails, and existing vulnerabilities. 

• Execute attacks autonomously and demonstrate how an organization can be breached.

FireCompass has already been awarded a patent by the USPTO for automated penetration testing and red teaming.

FireCompass’ Agent AI vs. Traditional Methods 

• FireCompass uses Agent AI and Gen AI to creatively generate and autonomously execute attack plans. 

• Provides 10-100x more testing with the same budget, making human PenTesters four times more productive.

• Accelerates the discovery and mitigation of complex attack paths, reducing the risk window from months to hours. 

FireCompass is considered a leader in Automated Pen Testing, Red Teaming, and Attack Surface Management by leading analysts like Gartner, Forrester, and IDC. Founded by serial entrepreneurs and supported by leading VCs, the team holds multiple patents in cybersecurity and has discovered zero-day vulnerabilities in platforms such as McAfee, Microsoft BitLocker, Sophos, and AVG. FireCompass is trusted by Fortune 500 companies globally which includes Top 5 Global Telco, Top 10 Manufacturing Firms, Top 10 Technology, and Banking Firms.

About FireCompass: 

FireCompass is a SaaS platform for AI-powered Penetration Testing, Continuous Automated Red Teaming & NextGen Attack Surface Management. The platform continuously indexes and monitors the deep, dark, and surface web to map out an organization’s digital attack surface, including Shadow IT blind spots. FireCompass platform automatically launches safe multi-stage attacks, mimicking real attackers, to help identify attack paths before hackers do. FireCompass is trusted by leading Fortune 1000 companies and has been recognized in the Gartner Hype Cycle, GigaOm Radar Report, IDC Innovator & RSAC 365 Innovation.            

FireCompass Unveils Agent AI for Ethical Hacking & Autonomous Penetration Testing

National, 2nd August 2024 – Firecompass, a Saas startup in Continuous Penetration Testing and Red Teaming, announced the launch of its Generative-AI powered Agent AI for Ethical Hacking & Autonomous Penetration Testing. FireCompass Agent AI is natively integrated with the FireCompass Platform and autonomously executes the entire penetration testing workflow.

Unlike current generative AI tools that typically only provide interfaces or generic suggestions, Agent AI executes the tasks autonomously, orchestrating to achieve specific objectives like finding organization-specific vulnerability information, generating tailored attack plans, and autonomously executing specific attack playbooks to demonstrate potential breaches. The platform dramatically increases testing coverage, accelerates the discovery of complex attack paths, and enhances the productivity of human pen-testers. This capability is available as an add-on to FireCompass' existing platform for Automated Pen Testing, Red Teaming, and External Attack Surface Management.

India faces severe cybersecurity challenges, ranking among the most targeted countries globally. CERT-In reports a 25-fold increase in breaches over 5 years, with each breach costing an average of $2.18 million (RBI). A shortage of 800,000 cybersecurity professionals (World Economic Forum) amplifies the immediate need for AI-driven autonomous solutions.

“An average organization conducts ethical hacking or penetration testing on the top 20% of their assets annually. However, attackers are leveraging automation and AI to continuously target 100% of the assets,” said Bikash Barai, CEO and Co-Founder of FireCompass. “Conventional Penetration Testing cannot match the pace of attackers. FireCompass GenAI & Agentic AI can help us achieve 10 to 100 times more frequency and cost efficiency than traditional models.” 

Traditional Ethical Hacking or Penetration Testing involves multiple tools and manual effort. FireCompass Autonomous Pen Testing Agent AI with the LLM-powered interface eliminates the need for repetitive manual tasks, significantly improving delivery speed and the depth and breadth of testing.

"Automating penetration testing of complex, multi-stage attacks is the next level of penetration testing. Agent AI is a promising way to solve this otherwise hard problem,” said Bruce Schneier, an internationally renowned security technologist called a "security guru" by the Economist.

Gaps with Standard LLMs in Penetration Testing 

Standard LLMs have several limitations in the context of penetration testing: 

• They cannot answer queries specific to an organization (e.g., "Give me the list of IPs of all risky assets"). 

• They cannot create an organization-specific plan of attack for a given objective. 

• They cannot execute end-to-end Penetration Testing or red-teaming on their own. 

Introducing Agent AI for Penetration Testing & Red Teaming 

FireCompass combines Agent AI with Gen AI to create autonomous end-to-end penetration testing capabilities. While Gen AI typically makes suggestions, Agent AI executes the completion of a workflow to achieve specific objectives. This capability, available as an add-on to FireCompass’ existing platform, will: 

• Interact in natural language to provide organization-specific information on vulnerabilities and risks. 

• Generate attack plans tailored to an organization based on user-provided objectives, guardrails, and existing vulnerabilities. 

• Execute attacks autonomously and demonstrate how an organization can be breached.

FireCompass has already been awarded a patent by the USPTO for automated penetration testing and red teaming.

FireCompass’ Agent AI vs. Traditional Methods 

• FireCompass uses Agent AI and Gen AI to creatively generate and autonomously execute attack plans. 

• Provides 10-100x more testing with the same budget, making human PenTesters four times more productive.

• Accelerates the discovery and mitigation of complex attack paths, reducing the risk window from months to hours. 

FireCompass is considered a leader in Automated Pen Testing, Red Teaming, and Attack Surface Management by leading analysts like Gartner, Forrester, and IDC. Founded by serial entrepreneurs and supported by leading VCs, the team holds multiple patents in cybersecurity and has discovered zero-day vulnerabilities in platforms such as McAfee, Microsoft BitLocker, Sophos, and AVG. FireCompass is trusted by Fortune 500 companies globally which includes Top 5 Global Telco, Top 10 Manufacturing Firms, Top 10 Technology, and Banking Firms.

About FireCompass: 

FireCompass is a SaaS platform for AI-powered Penetration Testing, Continuous Automated Red Teaming & NextGen Attack Surface Management. The platform continuously indexes and monitors the deep, dark, and surface web to map out an organization’s digital attack surface, including Shadow IT blind spots. FireCompass platform automatically launches safe multi-stage attacks, mimicking real attackers, to help identify attack paths before hackers do. FireCompass is trusted by leading Fortune 1000 companies and has been recognized in the Gartner Hype Cycle, GigaOm Radar Report, IDC Innovator & RSAC 365 Innovation.            

एण्‍डची नवीन मालिका टीव्‍ही 'भीमा'

एण्‍ड टीव्‍हीवरील मालिका 'भीमा'मध्‍ये प्रतिभावान कलाकार असतील, जसे 'भीमा'च्‍या भूमिकेत तेजस्विनी सिंग, भीमाची आई 'धनिया'च्‍या भूमिकेत स्मिता साबळे, भीमाचे वडिल 'मेवा'च्‍या भूमिकेत अमित भारद्वाज, 'कैलाशा बुआ'च्‍या भूमिकेत नीता महिंद्रा आणि तिची दोन मुले, 'कलिका सिंग'च्‍या भूमिकेत मयंक मिश्रा व 'विश्‍वंबर सिंग'च्‍या भूमिकेत विक्रम द्विवेदी. त्रिपुरारी यादव भीमाचे काका 'गया'च्‍या भूमिकेत दिसतील आणि नेहा शर्मा त्‍याची पत्‍नी 'फलमतिया'च्‍या भूमिकेत दिसेल. या मालिकेची निर्मिती राज खत्री प्रोडक्‍शन्‍सने केली आणि मालिका सुरू होत आहे ६ ऑगस्‍ट २०२४ पासून रात्री ८.३० वाजता दर सोमवार ते शुक्रवार फक्‍त एण्‍ड टीव्‍हीवर.

 

राष्‍ट्रीय, ०१ ऑगस्‍ट २०२४: १९८०च्‍या दशकावर आधारित आणि राज खत्री प्रोडक्‍शन्‍स निर्मित एण्‍ड टीव्‍हीवरील नवीन मालिका 'भीमा' मागासवर्गीय समाजातील तरूण मुलगी 'भीमा'च्‍या जीवनगाथेला सादर करते. मालिकेचे कथानक सामाजिक ड्रामा आहे, जे या तरूण मुलीचे प्रयत्‍न आणि समान अधिकार मिळवण्‍याप्रती तिच्‍या प्रवासाला प्रकाशझोतात आणते. प्रेक्षकांना तिचा धाडसी प्रवास पाहायला मिळेल, जेथे ती तिचे कुटुंब, समाज आणि आर्थिक स्थितींमुळे उद्भवलेल्‍या संकटांशी सामना करते. अनेक अन्‍याय व भेदभावांचा सामना करत ती नीडरपणे या अडथळ्यांवर मात करण्‍याचा प्रयत्‍न करते.

भारतीय संविधानाचे शिल्‍पकार डॉ. बी. आर. आंबेडकर यांचे कायदे व आदर्श कायम ठेवण्‍याचा भीमाच्‍या संकल्पामधून आव्‍हानांना न जुमानता तिची अविरत कटिबद्धता दिसून येते. अगदी कमी वयामध्‍ये ती या मिशनप्रती स्‍वत:ला प्रामाणिकपणे झोकून देते. पण, तिच्‍या या प्रयत्‍नांमुळे घाबरून गेलेला समाजातील उच्‍चभ्रू वर्ग तिच्‍या प्रयत्‍नांना मोडून काढण्‍यासाठी एकत्र येतो. अडथळ्यांसोबत संघर्ष गंभीर होत असताना देखील भीमाचा दृढनिश्‍चय कायम राहतो.

या मालिकेबाबत सांगताना एण्‍ड टीव्‍हीचे व्‍यवसाय प्रमुख विष्‍णू शंकर म्हणाले, ''आमच्‍या मालिका 'एक महानायक - डॉ. बी. आर. आम्‍बेडकर' आणि 'अटल'ला मिळालेल्‍या भव्‍य यशामधून आशा व प्रतिकाराच्‍या कथा प्रेक्षकांना आवडत असल्‍याचे दिसून येते. आमची नवीन मालिका 'भीमा' तरूण मुलगी भीमाच्‍या प्रवासाला सादर करण्‍यासोबत समान अधिकार मिळवण्‍यासाठी तिच्‍या लढ्याला, तिला सामना करावी लागणारी आव्‍हाने व संकट आणि मान्‍यता व सामाजिक परिवर्तनाप्रती तिच्‍या महत्त्‍वाकांक्षांना दाखवते. मालिकेचे क‍थानक आशा, निर्धार व परिवर्तनाच्‍या वैश्विक थीम्‍सना दाखवत सामाजिक अडथळ्यांवर मात करण्‍याच्‍या कथेला सादर करेल. भीमाची आव्‍हाने व विजय प्रेक्षकांशी संलग्‍न होतील, ज्‍यामुळे तिचा प्रवास प्रेरणादायी व पथदर्शक ठरेल. ही मालिका प्रबळ दृष्टीकोनाला सादर करेल, ज्‍याद्वारे प्रेक्षक त्‍यांची मूल्‍ये व विश्‍वासांचा शोध घेऊ शकतात, ज्‍यामुळे हे सर्वसमावेशक व विचारशील कथानक आहे.''  

राज खत्री प्रोडक्‍शन्‍सचे निर्माता राज खत्री म्‍हणाले, '''भीमा' दृढनिश्‍चय, निर्धार व महत्त्वाकांक्षांची लक्षवेधक कथा आहे. या मालिकेमध्‍ये भावना व सर्वोत्तम प्रॉडक्‍शनचे परिपूर्ण मिश्रण आहे, जे टेलिव्हिजन प्रेक्षकांच्‍या दर्जेदार कन्‍टेन्‍टप्रती वाढत्‍या मागणीची पूर्तता करते. मी सतत लक्षवेधक कथानक वितरित करण्‍यासाठी आणि आमच्‍या मालिकेला देशभरातील प्रेक्षकांशी कनेक्‍ट होण्‍याकरिता मंच देण्‍यासाठी एण्‍ड टीव्‍हीचे मन:पूर्वक आभार व्‍यक्‍त करतो. 'भीमा'चे कथानक प्रेरित करण्‍याचा, विचारशील अनुभव देण्‍याचा प्रयत्‍न करते आणि सहानुभूती व सामंजस्‍यपणाला चालना देण्‍यासाठी कथानकाची क्षमता अधिक दृढ करते.''

मालिका 'भीमा'च्‍या लेखिका शांती भूषण म्‍हणाल्‍या, ''उत्तर प्रदेशमधील शांतमय गावातील १९८० च्‍या दशकांमध्‍ये स्थित सामाजिक ड्रामा कलात्‍मकतेसह रचण्‍यात आला आहे, जो प्रेक्षकांशी संलग्‍न होणाऱ्या युगाला सादर करेल. प्रत्‍येक पात्र बारकाईने तयार करण्‍यात आले आहे, ज्‍यामधून प्रत्‍येक सीनशी जुडले जात असण्‍याची खात्री घेण्‍यात आली आहे. भीमाची भूमिका सर्वांना जागरूक करण्‍यास आणि सामाजिक ड्रामाला यशाच्‍या नव्‍या उंचीवर घेऊन जाण्‍यास सज्‍ज आहे.'' 

मालिका 'भीमा'मधील शीर्षक भूमिकेबाबत सांगताना तेजस्विनी सिंग म्‍हणाली, ''भीमा साहसी असून शिक्षण घेण्‍याचा निर्धार करते. तिचा अनेक आव्‍हानांचा सामना केल्‍यानंतर देखील अधिकारासाठी खंबीरपणे उभे राहण्‍यावर विश्‍वास आहे. ही प्रेरणादायी व प्रबळ भूमिका आहे आणि मला ही शीर्षक भूमिका साकारण्‍याची संधी मिळाल्‍याचा आनंद होत आहे. मी आशा करते की, आम्‍ही मालिकेसाठी शूटिंग करताना केलेल्‍या धमालीप्रमाणे प्रेक्षक देखील आमची मालिका पाहण्‍याचा आनंद घेतील.'' भीमाची आई धनियाची भूमिका साकारणाऱ्या स्मिता साबळे म्‍हणाल्‍या, ''मालिका 'भीमा'चे लक्षवेधक कथानक प्रेक्षकांचे लक्ष वेधून घेईल. कलाकार म्‍हणून आम्‍ही अर्थपूर्ण असलेल्‍या आणि दीर्घकालीन प्रभाव निर्माण करणाऱ्या भूमिका साकारण्‍याचा प्रयत्‍न करतो. धनिया काळजी घेणारी आई आहे, जी तिच्‍या कुटुंबाला एकत्र ठेवते. तिला शिक्षणाचे महत्त्व माहित आहे आणि भीमाच्‍या शिक्षणासाठीच्‍या अधिकाराला पाठिंबा देते.'' भीमाचे वडिल मेवाची भूमिका साकारण्‍याबाबत अमित कुमार म्‍हणाले, ''मेवा साधा माणूस आहे, जो सर्वांचे आरोग्‍य उत्तम राहण्‍यासाठी प्रार्थना करतो आणि नेहमी लोकांना मदत करतो. पण, अन्यायाचा त्‍याच्यावर परिणाम झाला तरी त्‍याविरोधात आवाज न उठवण्‍याच्‍या त्‍याच्‍या अक्षमतेमध्‍ये त्‍याची कमजोरी आहे. मेवाची प्रबळ भूमिका आणि मालिका 'भीमा'चे लक्षवेधक कथानक यामुळे मी मालिकेमध्‍ये काम करण्‍यास त्‍वरित होकार दिला.''

पहा मालिका 'भीमा' ६ ऑगस्‍टपासून रात्री ८.३० वाजता दर सोमवार ते शुक्रवार फक्‍त एण्‍ड टीव्‍हीवर!

Scholars School Rajpura Holds Career Counselling Session for Students in Association with Crack Academy

-Over 500 students participated in a highly impactful career counselling session.

Crack Academy, India’s first online Ed-tech platform for the Civil Services Examination, conducted a highly successful career counselling session at Scholars Public School, Rajpura, Punjab, on August 1, 2024. The session saw an impressive attendance of over 500 students. It aimed to provide guidance to young minds on how to choose paths aligned with their interests.

The counselling session, organized by the school in conjunction with Crack Academy, was graced by an esteemed panel of experts from Crack Academy who discussed various career options. Mr. Neeraj Kansal, CEO and Founder of Crack Academy, inspired the audience with his journey as a Civil Engineer Gold Medalist and an entrepreneur with over 20 years of experience. Mr. Rishi Bhargava, Co-Founder of Crack Academy, an M.Sc., M.Phil., and MBA, brought a deep understanding of the competitive exam preparation industry to the discussion. The session was further enriched by the presence of the chief guest, Mr. Bikramjit Brar, Deputy Superintendent of Police, who added valuable perspectives to the discussion.

During the session, the panellists discussed various strategies for identifying personal strengths and interests, the importance of aligning career choices with these attributes, the benefits of early planning and preparation, the methodology and significance of UPSC, the exam process, and the value of other competitive exams.

Mr. Neeraj Kansal, CEO and Founder of Crack Academy, shared his views on the session, stating, “This event is a fantastic opportunity for students to learn from experts and explore various career possibilities and demands. At Crack Academy, we are committed to empowering students through such sessions, helping them navigate and plan their future paths.”

Among the audience, some students shared their thoughts, with Abhinav Chawla, a class 11th student, remarking, “The counselling session was transformative, providing clarity on choosing the right career path.” Manya, a class 12th student, added, “The guidance I received has empowered me to make well-informed decisions about my future.”

The career counselling session included interactive workshops, Q&A segments, and personalized guidance. Students came up with different questions showcasing their eagerness to understand more about their future options. These questions led to in-depth discussions, ensuring that each student is enriched with a clear understanding of their potential career paths and the steps needed to achieve their goals.

The session culminated successfully, highlighting Crack Academy's commitment to supporting students in their academic and career journeys and empowering them with the knowledge and confidence needed to pursue their goals.

Billion Dollar Valuations & Billion Dollar AUM’s on the court, at Bertelsmann Badminton Championship 2024

Bangalore, August 2nd, 2024 – The 6th Annual Bertelsmann India Investments (BII) Badminton Championship held at the Prakash Padukone Badminton Academy brought together venture capitalists and startups in a lively mix of competition and collaboration, gathering some of the most influential minds in the VC ecosystem with a combined portfolio valuation exceeding billions of dollars.

Top investment funds like Ascent Capital, Lightspeed Venture Partners, Stellaris, Avendus, IndigoEdge, Kalaari, and others participated in the event. It wasn’t just about athletic prowess; it was a strategic blend of business and leisure, providing a unique platform for networking. Industry leaders connected in a relaxed yet stimulating environment, exploring new sectors and innovative startups. With so many leading investors under one roof, discussions about the future of India’s startup ecosystem highlighted the potential for groundbreaking ideas and collaborations.

Rohit Sood, Partner at Bertelsmann India Investments, remarked: "The remarkable growth of our tournament over the years is a testament to our unwavering commitment to nurturing a thriving startup ecosystem in India. We believe that physical fitness and a healthy work-life balance are fundamental to the success of any organization. This championship not only embodies these values but also reinforces our dedication to promoting them within the venture capital community. At Bertelsmann India Investments, we are proud to support initiatives that encourage collaboration, innovation, and well-being."

The event was not only a showcase of sportsmanship but also a chance for VCs to unwind while discussing potential investments and industry trends. Camaraderie and friendly competition underscored the spirit of collaboration and community within the investment world.

Kitty Agarwal, Info Edge Ventures: "Participating in the Bertelsmann India Investments Badminton Championship has been a refreshing break from the usual work environment. It’s a 10/10 experience where informal interactions can spark new investments and collaborations, emphasizing fun and camaraderie over competition."

Akshay Ghulati - Shiprocket: "It's been a phenomenal experience. This event sparked my interest in badminton and has fostered meaningful connections. The relaxed atmosphere allows for open, candid conversations with fellow founders and VCs, leading to insightful discussions about our journeys, challenges, and the evolving business landscape."

In a fun twist, BII unveiled a rap song dedicated to the championship. The catchy track celebrated the blend of sportsmanship and investment acumen, adding a unique cultural touch to the event. Beyond the games, panel discussions and fireside chats featured VCs sharing their insights on market trends and investment strategies, offering valuable perspectives on the future landscape of venture capital.

Chef Manu Chandra, often called the Massimo Bottura of Bangalore, trained at the Culinary Institute of America, mentored by Daniel Boulud and Eric Ripert. Featured on BBC, he is celebrated for restaurants like Toast & Tonic and bespoke catering at events like Cannes and Davos. He was present at the championship, showcasing his culinary expertise.

The 6th Annual Bertelsmann India Investments Badminton Championship was a testament to the synergy between sports and business, setting the stage for even more impactful gatherings in the future. The winners of the tournament were Sameer Innoven from Capital and Berry Singh, founder of Ace Turtle.

To view the rap song of BBC 2024 click here: https://youtu.be/BZM0goXJ0ks

Hilton Reimagines Indian Weddings with Launch of Wedding Diaries

An integrated digital campaign will showcase curated offerings designed to enhance the celebrations for families.

 

National, India – 2nd August, 2024 – Hilton (NYSE: HLT) India today relaunched a reimagined version of its flagship ‘Wedding Diaries’ initiative which launched in 2021. Departing from the traditional and often chaotic wedding planning process, Wedding Diaries introduces ‘Wedding Ambassador’, an expert serving as the crucial bridge between the family and the hotel, working closely with couples to deliver personalised services. From the initial consultation to the final celebration, Hilton’s Wedding Ambassador will oversee every detail, ensuring a seamless and stress-free wedding experience. By expertly managing the complexities of wedding planning, Hilton aims to create unforgettable experiences for couples. A comprehensive digital campaign featuring a series of video assets will be rolled out across multiple platforms.

This refreshed campaign is marked by a new video film shot in Conrad Pune, Hilton’s flagship luxury property in India and is backed by a digital approach, anchored by video content pieces crafted by MagicCircle Communications. The assets elegantly portray the playful banter and friendly competition between a bride and a groom, capturing the spirit of one-upmanship that enlivens every Indian wedding and how the wedding ambassador plays a crucial role in curating the surprise elements behind the celebrations. The background score plays an original wedding song beautifully reflecting the vibrance and festive essence of grand Indian celebrations.

Link to the videos –

• Wedding Diaries by Hilton | When rolling out the red-carpet matters. (youtube.com)
• Wedding Diaries by Hilton | When making your day unforgettable is all that matters. (youtube.com)

Culinary offerings are the cornerstone of great Indian weddings. To enhance this, Hilton has partnered with renowned celebrity chefs to curate culinary experiences tailored to each couple's unique preferences and cultural traditions. Additionally, ‘Khushiyan by Hilton’, the brand’s festive gifting concept extends itself to feature a dedicated team of halwais who will sweeten the entire event with their master touch of premium sweet treats. ‘Khushiyan by Hilton’, can also be customised from local sweets to international delights catering to the diverse Indian palate.

In line with Hilton's sustainability objectives, the Wedding Diaries experience allows for guests to opt for a Carbon Neutral Meeting by purchasing carbon offsets from Hilton’s partner ClimeCo. Couples can choose to celebrate their special day with reduced environmental impact through our Meet with Purpose offering, which incorporates greener practices to reduce the carbon, water and waste footprint of the event, as well as options for sustainable F&B such as the use of locally sourced, sustainable ingredients. Additionally, this initiative involves collaboration with certified vendors who adhere to stringent environmentally responsible practices.

Manish Tolani, vice president and commercial director, South Asia, Hilton, said "The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Driven by the insight that the planning process involved in weddings is immensely taxing and stressful for everyone involved, we wanted to tackle core issue to reinvent and refresh our wedding diaries package. Our goal is to simplify the process and deliver a personalised experience that reflects each couple’s unique style and preferences. Hilton’s wedding ambassador showcases our signature Hilton hospitality and helps families realise their vision and deliver the ‘forever’ experience. With ‘Wedding Diaries’ in place, we are committed to overseeing every detail to ensure reliability and excellence in execution.”

Gaurangi Mathur, Senior Creative Director, MagicCircle Communications added, "As a full-service agency, we recognise and value Hilton’s commitment to delivering a comprehensive wedding experience. Our goal with the Wedding Diaries campaign was to capture Hilton’s signature warmth and hospitality, highlighting the meticulous care they offer to families and couples who wish to host their wedding in a Hilton property. It was an exciting challenge to integrate Hilton's ethos into this campaign and showcase their focus on curating memorable wedding experiences."

The campaign is set to launch on July 31st across major digital platforms. To further amplify the reach and impact of Wedding Diaries, Hilton is actively pursuing strategic co-branding partnerships, aiming to enhance visibility and engagement while extending the campaign’s influence across key markets. In the coming weeks, Hilton will extend its global marketing platform, ‘Hilton. For The Stay’ with new partnerships and investments tailored to the vibrant Indian market. Building on its continued investment in India, Hilton is set to roll out additional tie-ups with prominent personalities from the world of entertainment and sport.

For more information about Hilton, please visit stories.hilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

Rajan Aggarwal Appointed Chief Financial Officer at Bhartiya Urban

Bhartiya Urban, a leading real estate development firm in India, is pleased to announce the appointment of Rajan Aggarwal as its new Chief Financial Officer. With over 18 years of financial leadership experience, Rajan brings a wealth of knowledge to this role. He previously served as the Director of Capital Markets at a Boston-based real estate developer specializing in life sciences and tough-tech sectors.

Rajan holds a Sloan Fellows MBA from MIT, an MBA from FMS Delhi, and a BE from Delhi College of Engineering. His distinguished career is marked by noteworthy achievements in Investment Planning, Asset Management, and Real Estate development across India, Dubai and the USA. Notably, he held a key role at Xander Advisors and MTAN, an investment firm established by a prominent member of Abu Dhabi’s ruling family, where he contributed to major projects and strategic initiatives.

Rajan commented, “With India on the verge of an urbanization revolution, Bhartiya City exemplifies integrated development. My aim is to refine our platforms, enhance customer experience, and provide exceptional value to our stakeholders.”

Snehdeep Aggarwal, Chairman and Founder of Bhartiya Urban, stated, “We are thrilled to welcome Rajan Aggarwal to our team. In his role, Rajan will oversee all financial operations, develop growth strategies, manage financial risks, and ensure the financial health of our organization. He will collaborate closely with the executive team to support our strategic goals and drive our continued success.”

Rajan’s appointment comes as Bhartiya Urban continues to innovate with its design-led approach to developing smart cities and Nikoo-branded residences.

Bhartiya Urban's flagship project, Bhartiya City, is centred around a dynamic city centre where thousands of people live, work, and play. This inclusive, design-focused, and sustainable urban development includes Bhartiya Mall of Bengaluru, the Leela Hotel & Convention Centre, Nikoo Homes, the Bhartiya Centre of Information Technology, Chaman Bhartiya School, and the Central Park

Anytime Fitness Expands Presence in Haryana with New Club in Bahadurgarh

New Delhi: Anytime Fitness, the world’s largest and fastest-growing fitness franchise, has  inaugurated its newest club in Bahadurgarh, Haryana. Located at Balaji Plaza, Rohtak – Delhi Road in Bahadurgarh, this new addition marks the 16th Anytime Fitness club in Haryana, further strengthening the brand's ode to making fitness accessible to everyone.

The new club is owned and operated by fitness enthusiasts Mr. Manan Malik and Mr. Hitesh, who bring their passion for health and wellness to the Bahadurgarh community. The club promises to offer state-of-the-art facilities, top-notch equipment, and a welcoming environment where members can achieve their fitness goals.

 

Anytime Fitness clubs are known for their convenience, offering 24/7 access to members, ensuring that they can work out whenever it suits their schedule. The Bahadurgarh club will feature a variety of fitness options, including personal training, group classes, and modern exercise equipment, all designed to cater to diverse fitness needs.

"We are thrilled to expand Anytime Fitness's presence in Haryana with the opening of our new club in Bahadurgarh. Our goal has always been to create a supportive and accessible fitness environment for everyone, and this new club is another step towards that direction. Manan and Hitesh are dedicated to bringing the best fitness experience to the community, and I am confident that this club will be a valuable addition to our network. We look forward to seeing the positive impact it will have on the health and well-being of the Bahadurgarh residents.", said Mr. Vikas Jain, Managing Director at Anytime Fitness expressed his gratitude on the inauguration ceremony.

The grand opening of the Anytime Fitness Bahadurgarh club comes across as a significant event for fitness enthusiasts in the region, allowing them and the local community to experience the new facilities firsthand. Members can look forward to special introductory guidelines, fitness assessments, and personalised training programs designed to kickstart their fitness journeys

OnePlus to Unveil OnePlus Open Apex Edition in New Crimson Shadow Colorway

August 2, 2024, Bangalore — Global technology brand, OnePlus, confirmed today the upcoming launch of the OnePlus Open Apex Edition in a captivating new colorway, Crimson Shadow, set to debut on August 7.

Building on the acclaimed flagship experience that earned the original OnePlus Open the milestone title of 'Foldable of the Year' in 2023, the new OnePlus Open Apex Edition raises the bar with enhanced storage, AI image editing features, and innovative security features, further establishing its leadership in foldable smartphone technology in 2024. This edition is more than just an update; it is a clear affirmation of OnePlus’ competitive edge in the foldable space – a testament to the brand’s relentless commitment to driving state of the art technology in 2024 and beyond.

"The OnePlus Open is a flagship foldable masterpiece boldly integrating our most cutting-edge technology," said Kinder Liu, President and COO of OnePlus. "Since its launch last year, the series has received widespread acclaim from users worldwide, disrupting the status quo and transforming the foldable experience. With the updated OnePlus Open Apex Edition, we continue to push boundaries with enhanced features, delivering a luxurious experience that embodies our 'Never Settle' mantra."

The OnePlus Open Apex Edition pays homage to the iconic Hasselblad 503CW 60 Years Victor Red Edition, blending premium vegan leather with a captivating design that exudes timelessness. The vegan leather back cover showcases a diamond-like pattern, complemented by vibrant orange accents on the Alert Slider.

About OnePlus

OnePlus is a global technology company challenging conventional concepts of technology. Created around the ‘Never Settle’ mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplus.in.

For any media queries, please contact: indiaprteam@oneplus.com

For more information, please visit OnePlus.in or follow us on:  

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Facebook - https://facebook.com/oneplus

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Hoopr Launches Chirrag Modi's New Song "Yaari Teri" on Friendship Day

umbai, 02^nd August 2024: Hoopr, the leading platform for discovering and licensing high-quality, copyright-free music, is excited to launch "Yaari Teri," a heartfelt new song by Chirrag Modi, just in time for Friendship Day. This touching track captures the essence of friendship with its soft melody and sincere lyrics, making it an ideal dedication to celebrate the bonds that unite us.

Chirrag Modi, an India-based rapper-singer-songwriter, has always been passionate about music. His journey from the corporate world to becoming an artist reflects his dedication and love for the art form. With "Yaari Teri," Modi brings his unique style and relatable lyrics to the forefront, creating a song that resonates with listeners and perfectly encapsulates the spirit of Friendship Day.

Hoopr is proud to provide a platform for rising stars like Chirrag Modi to share their music with the world. As a hub for emerging talent, Hoopr offers a vast library of copyright-free tracks, making it easier for creators to find the perfect music for their projects. Gaurav Dagaonkar, Co-founder and CEO of Hoopr, commented, "We are thrilled to support artists like Chirrag who bring fresh and meaningful music to our platform. 'Yaari Teri' is a beautiful tribute to friendship, and we're excited to share it with a wider audience."

Bhumika Shukla, General Manager, Music at Hoopr, added, "At Hoopr, we believe in empowering artists and giving them a stage to showcase their talent. 'Yaari Teri' is a testament to the kind of authentic and relatable music that our platform aims to promote. We're proud to be a part of Chirrag's journey and to celebrate Friendship Day with this wonderful release."

"Yaari Teri" is now available for streaming and download  https://hoopr.ai/track/yaari-teri on Hoopr. As Friendship Day approaches, this song serves as a reminder of the joy and warmth that friendships bring into our lives. It's an anthem for all who cherish their friends and the memories they share.

About Chirrag Modi:

Chirrag Modi is an India-based rapper-singer-songwriter known for his relatable lyrics and soulful music. With a passion for creating art, Modi has carved a niche for himself in the music industry, delivering songs that resonate with a wide audience. His latest release, "Yaari Teri," is a testament to his talent and dedication to his craft.

About Hoopr:

Hoopr is India's first music licensing platform dedicated to solving the biggest challenge faced by content creators and businesses every day – finding and licensing the perfect music for their videos. We offer a vast library of music, along with intelligent recommendation tools powered by data and consumer insights, making music discovery effortless. Hoopr empowers creators to focus on their craft while enabling musicians to find new audiences and monetize their music. We are a funded startup with a team of passionate music enthusiasts and industry veterans.

Radio City reports stellar Q1FY25: PAT grows by 175% to Rs.3 Cr; Revenue Grows by 12% to Rs. 60Cr; EBITDA grows by 25% to Rs. 16 Cr

Earnings Release for Q1FY

Mumbai, 2^nd August 2024: Music Broadcast Limited (MBL), India’s 1^st Private FM Radio Broadcaster, has reported its Financial Results for the quarter ended June 30^th, 2024.

Key Highlights – Q1FY25:

• Q1FY25 PAT at Rs. 3 Crores; 175% Growth YoY
• Revenue of Rs. 60 Crore; 12% Growth YoY
• EBITDA at Rs. 16 Crores; 25% Growth YoY
• EBIDTA Margin at 27%

Commenting on the results Mr. Shailesh Gupta, Director said:

“We are delighted to report a good performance for the past quarter, with profit growth surpassing our revenue growth. Revenue increased by 12% YoY, EBITDA rose by 25% YoY, and PAT grew by an impressive 175% YoY. We achieved an EBITDA margin of 27%. This exceptional performance was driven by good market demand & success of our ongoing cost reduction strategies over the past few years driving enhanced operational efficiency.

At Radio City, we’ve implemented various strategies to strengthen our position in the radio industry. This quarter, we maintained our market share at 19%. Our comprehensive omni-channel framework enhances our network's reach, delivering maximum value to our clients.

Our digital business remains a key focus, which achieved remarkable 45% YoY growth. We are adapting to the evolving media landscape by prioritizing digital channels for content creation, distribution, and engagement. Our investment in technology ensures we stay ahead of the curve and provide seamless experiences across platforms.

Radio City’s launch on JioTV not only extends our reach but also provides advertisers with limitless opportunities to engage with a nationwide audience. Radio City will be able to reach out to JioTV’s massive audience base across the country.

We are happy to share the recent launch of ‘SMINCO.in’ a Social Media Influencer Confluence which connects brands with influencers. Through its comprehensive framework, it provides seamless solutions for brands and influencers alike. These initiatives demonstrate our commitment & innovation towards our digital business which remains our key focus.

We are pleased to report that Radio City remains the top choice for advertisers, with 40% of the industry’s client base choosing our platform. Additionally, 32% of new clients in the radio sector have specifically selected Radio City for their advertisements, underscoring the strength of our brand and the success of our marketing efforts.

Looking ahead, we are committed to driving sustainable growth and delivering value to our stakeholders. By staying agile, innovative, and customer-focused, we are well positioned to seize emerging opportunities and navigate challenges in the evolving media landscape                                                                                                                                  

The Importance of Ashwagandha KSM-66 for Your Health

In recent years, the resurgence of traditional herbal remedies has brought significant attention to Ashwagandha, an ancient Ayurvedic herb revered for its extensive health benefits. Among the various forms of Ashwagandha available, KSM-66 stands out as the most potent and efficacious, backed by scientific research and centuries-old wisdom.
Ashwagandha KSM-66 is a highly concentrated, full-spectrum extract derived exclusively from the roots of the plant, unlike other extracts that may use the leaves. This distinction ensures maximum efficacy and potency, making it an essential addition to your health regimen. The benefits of Ashwagandha KSM-66 are extensive: it relieves stress and anxiety, enhances mental health, improves sleep quality, boosts testosterone levels, has anti-aging properties, and supports neurological and musculoskeletal health. As an adaptogen, it helps the body manage stress, promoting a sense of calm and overall well-being. Furthermore, its natural sedative properties help combat insomnia and enhance sleep patterns, allowing you to wake up refreshed and revitalized.
Rasayanam Ashwagandha KSM-66 and Its Benefits
Rasayanam takes pride in offering the highest quality Ashwagandha KSM-66, made from the roots of the plant, not the leaves. Our product boasts the highest concentration of Ashwagandha, ensuring you receive maximum benefits with each capsule. The development of Rasayanam's Ashwagandha KSM-66 is the result of 14 years of dedicated research, making it a well-vetted and reliable supplement. Our formulation uses only natural ingredients, free from harmful chemicals and additives, ensuring a pure and potent product.
With 22 clinical trials, the highest in Ayurvedic supplements, our Ashwagandha KSM-66 is proven to deliver tangible health benefits. The advantages of incorporating Rasayanam Ashwagandha KSM-66 into your daily routine are manifold: it reduces stress and anxiety, supports better mental health, promotes restful sleep, increases testosterone levels, and offers anti-aging properties. Additionally, it aids in the management of neurological and musculoskeletal disorders, improving muscle strength, coordination, and cognitive function. Experience the profound benefits of Rasayanam's Ashwagandha KSM-66 and elevate your wellness journey.

Metro Brands Ltd Announces Appointment of Chief Operating Officer

Mumbai, 1 August 2024 – Metro Brands Ltd, India’s leading footwear retailer, is pleased to announce the appointment of Mohit Dhanjal as Chief Operating Officer (COO), effective on 1^st August 2024. Mr. Dhanjal brings a wealth of retail experience and a proven track record of leading strategic growth in the sector.

In his new role, Mohit Dhanjal will be responsible for driving operational excellence and process improvements to support the company’s growth initiatives. He will have a profound impact on shaping the strategic direction of the company and overseeing day-to-day operations.

"We are thrilled to welcome Mohit Dhanjal to our executive team," said Nissan Joseph, CEO of Metro Brands Ltd. "Mohit's extensive experience in Fashion and Lifestyle Retail, coupled with his visionary approach to cater the new-age customer, makes him a great fit to lead MBL’s operational strategy. We are confident that he will play a key role in accelerating our innovation and enhancing our competitive edge."

Mohit  joins Metro Brands Ltd from Reliance Retail, where he served as Chief Revenue Officer for Tira Beauty & led the group’s foray in to multi-brand beauty retailing in the prestige & luxury space in India. With over 30 years of experience in the retail sector, Mr. Dhanjal has held various leadership positions at Sephora (Arvind Fashions Ltd), Raymond Ltd, and  Hindustan Unilever,  where he demonstrated strong abilities to build and scale high-performing teams and deliver cutting-edge solutions.

"I am excited to join Metro Brands Ltd at such a pivotal time in its growth journey," said Mohit Dhanjal. "I look forward to working with the multi-talented team here to help accelerate Metro’s strategic priorities and deliver exceptional value to our customers."

About Metro Brands Limited (BSE: 543426; NSE: METROBRAND) www.metrobrands.com  Metro Brands is one of the largest Indian footwear specialty retailers and is amongst the aspirational Indian brands in the footwear category. The Company opened its first store under the Metro brand in Mumbai in 1955 and have since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. In addition to men’s, women’s, and kid's footwear, it also has a wide range of handbags, belts, wallets, etc. Metro Brands retails footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain third-party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma and Adidas which complement its in-house brands. The Metro footwear range is specially curated based on the regional sensitivity to cater to the needs of different regions.

 As of March 31, 2024, the Company operated 836 Stores across 193 cities spread across 31 states and union territories in India.

Chicco Emphasises Upon Importance of Breast Pumps Through Awareness Initiative On World Breastfeeding Week

At the outset of World Breastfeeding Week from August 1st to 7th, 2024, Chicco is taking a significant initiative to spread awareness about the importance of breastfeeding and how mothers can provide the benefits of breastfeeding to their babies, regardless of any circumstances or distance. Through products that aid milk extraction in a comfortable way (like breast pumps), Chicco aims to support mothers in ensuring their babies receive the vital nutrients of breast milk.

To understand the challenges mothers face with nourishment of their babies through breast milk, Chicco collaborated with three mothers by creating a spectacular video the first one being a working mom whose maternity leaves are about to end, found breast pumps useful for storing milk. The second mother struggled with her sleep due to her baby waking up at nights due to hunger, and the third worried about efficient milk extraction. Chicco’s manual breast pumps came in as a pleasant surprise for all three, as the product solved their breastfeeding and storage concerns for mother's milk. To support breastfeeding Chicco’s this initiative, showcases a video and a static post on their social channels, including Facebook, Instagram, and YouTube. These posts aim to emphasise upon the importance of breast milk and how Chicco manual breast pumps support breastfeeding, ensuring that babies receive the care they need even when mothers are not in close proximity.

Chicco offers three kinds of breastfeeding pumps: Manual Breast Pump, Portable Single Electric Breast Pump and Double Electric Breast Pump. These pumps are designed to be comfortable and easy to use, helping mothers to extract, express, and store their milk with utmost ease. Light weight and ergonomically designed, Chicco's breast pumps are easy to assemble and clean, making them ideal solutions for long-lasting and comfortable breastfeeding. 

Mr. Rajesh Vohra, CEO of Artsana India, shared his thoughts on the importance of World Breastfeeding Week, “At Chicco, we understand the profound impact that breastfeeding has on both mothers and their babies. World Breastfeeding Week gives us a unique opportunity to raise awareness and provide support for breastfeeding families. This year, we are proud to collaborate with three incredible mothers who faced real-life challenges in maintaining their breastfeeding routines. They found our manual breast pumps to be a practical and lifesaving solution, enabling them to continue providing their babies with the benefits of breast milk, even when they couldn't be physically present. Our goal is to make breastfeeding as comfortable and convenient as possible, and we are deeply committed to supporting mothers in their journey, ensuring every baby gets the best start in life.”

Chicco’s initiative puts light on the importance of breast milk and the role of breast pumps in facilitating breastfeeding. Through reliable and easy-to-use breast pumps, the babycare major is helping mothers to maintain the bond with their babies and ensure their growth and health, even when they are apart. This initiative is part of Chicco’s overall motive to support parents and ensure the well-being of babies, across India and the world.

udChalo Announces Appointment of Shivam Arren as New CEO

New Delhi, 1^st August 2024: In order to fortify its leadership team further, udChalo, a leading consumer tech firm and National Start-Up Award winner, appoints Shivam Arren as its new Chief Executive Officer, effective August 1, 2024. In this role, Arren will lead the company's strategic direction, overseeing its expansion of services for the armed forces community and beyond.

Shivam Arren brings over 16 years of experience as a director at one of the tier-1 suppliers to India automobiles OEMs like Tata & others, where he demonstrated expertise in ideation, product development, marketing strategy, customer relationship management, and business development. His background also includes roles as a Business Analyst at Cognizant and Software Engineer at Infosys.

An IIM Indore and IIT- Varanasi alumnus, Arren holds strong experience of working with companies from the automobile to Information Technology sectors. He is also a trained Dale Carnegie Trainer, having facilitated programs on leadership skills, team management, and strategic tools.

"We are excited to welcome Shivam Arren as our new CEO," said Ravi Kumar, Founder of udChalo. His extensive experience in business development and strategic leadership aligns perfectly with our mission to evolve into a seamless super app of our soldiers and veterans. We are confident that under Arren's guidance, udChalo will continue to innovate and expand its services, reinforcing our position as 'Desh Ka Bharosa' in all four domains viz housing, travel, shopping and financial services at the same time driving our business to the next level."

Shivam Arren said, "I am honoured to join udChalo, a company that has dedicated itself to serving our armed forces and is now expanding its reach and verticals to benefit the entire nation. udChalo's commitment to innovation and customer service resonates deeply with my own values. As we continue to align with the government's Atmanirbhar Bharat initiative, we have a unique opportunity to revolutionize the one app for our soldiers for all their needs through local innovation. I look forward to building on the company's strong foundation, leading it into a new era of growth and service excellence, and working with our team of veterans and industry experts to enhance our services and parallelly create more employment opportunities for our fauji families."

Gen MM Naravane (Retd.), Former Army Chief and current Advisory Board Member of udChalo, extended his congratulations to Mr. Arren. He expressed his admiration for the outstanding efforts and positive impact that udChalo has made in supporting the welfare of the troops and encouraged Mr. Arren to keep up the excellent work in advancing this important mission.

As he steps into his new role, Arren plans to leverage his extensive experience in product development and marketing strategy to further enhance udChalo's service offerings. He aims to expand the company's technological capabilities, improve customer experience, and strengthen partnerships within key industries looking forward to entering defence market. Arren is also committed to continuing udChalo's mission of supporting the armed forces community while broadening the company's reach to serve a wider audience. His focus on innovation and strategic growth to solve core challenges of soldiers’ is expected to drive udChalo to new heights in the coming years.

Siddhi Sharma on how she personally relates to her character in Ishq Jabariya: Like Gulki, I’m always chasing my goals

Every actor finds both similarities and differences with the characters they portray. Siddhi Sharma, the lead in Sun Neo’s new show Ishq Jabariya, recently shared how her role as Gulki mirrors aspects of her own personality. She feels that connecting deeply with her character enhances her performance.

Siddhi Sharma, who plays Gulki in Ishq Jabariya, revealed how she relates to her character, saying, “Gulki and I have a lot in common. Like her, I’m always chasing my goals and never backing down. She’s very playful and full of energy, which mirrors my own personality! She’s deeply passionate about her career and puts in a lot of hard work to achieve her goals, and I follow the same approach in my life. When Gulki faces obstacles, she stands her ground and never gives up. I aim to be just as strong and resilient as my character.”

She further added, “I really connect with Gulki’s protective nature towards her sister Niku, as I feel the same way about my twin sister, Riddhi. We share a strong, loving bond similar to the relationship between Gulki and Niku in Sun Neo's Ishq Jabariya. I admire Gulki’s bravery, determination, and optimism, and I aim to reflect those qualities in my own life.”

Ishq Jabariya, airing on Sun Neo, is a heartwarming love story about Gulki (Siddhi Sharma), a cheerful young woman who aspires to become an air hostess but encounters unexpected challenges along the way. It features Kamya Panjabi, Siddhi Sharma, and Lakshay Khurana in pivotal roles.

*Tune into Sun Neo to watch Ishq Jabariya, every Monday to Saturday at 7:30 PM.*

Quilltouch: Elegant Contemporary Surfaces from the SOMANY Coverstone

Introduc

ing Quilltouch, the much coveted X-factor to the SOMANY Coverstone collection, a path breaking innovation with high-quality surface, the Quilltouch range of Large Format Slabs epitomizes modern sophistication.

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The Biggest Celebration Of Indian Cinema Worldwide The International Indian Film Academy And Awards Announces its Cinematic Kaleidoscope Of OTT & Digital Entertainment Awards

IIFA Digital Content Awards – ‘Where The Digital Realm Takes Centre Stage.’

Experience Electrifying Top Notch LIVE Musical Performances From India And Across The Globe @ IIFA Digital Content Awards

July 2024, Mumbai: Touted as the biggest celebration of Indian Cinema worldwide, International Indian Film Academy (IIFA) Awards announces IIFA Digital Content Awards. The Cinematic Kaleidoscope of OTT and Digital Entertainment OTT - IIFA Digital Content Awards promises to be a thrilling popular addition to the IIFA Weekend & Awards roster, recognizing the talent, creativity, and innovation that flourish in the entertainment space.

A true testament to the ever-evolving nature of the entertainment industry and IIFA's commitment to staying at the forefront of these changes, IIFA Digital Content Awards promises to be an incredible gathering of talent and industry leaders!

Known for its global reach and massive international audience appeal, IIFA is all set to unite the brightest stars, filmmakers, and industry professionals from India and around the world to celebrate the magic of Indian cinema at the IIFA Digital Content Awards.

With an incredible gathering and participation of talent and industry leaders from leading OTT platforms, creators, Global stars, and notable figures from prominent media companies, IIFA Digital Content Awards is all geared up to recognise excellence in the grand OTT and Digital space.

Featuring the very best of LIVE musical performances from India & internationally, the Cinematic Kaleidoscope of Entertainment, IIFA Digital Content Awards is sure to be a memorable celebration of creativity, innovation, and the boundless possibilities of digital storytelling in the entertainment industry. From dazzling performances to prestigious award categories, the Digital Content Awards is all set to captures the essence of Indian cinema's vibrant spirit and cultural richness.

Andre Timmins, Founder/Director commented saying, "At IIFA, we have always strived to innovate and elevate the celebration of Indian cinema on the global stage. The launch of the new IIFA Digital Awards in 2024 marks a significant step forward in our mission to embrace the future. Our objective is to recognize and honour the incredible talent that thrives in the digital landscape, keeping pace with the evolving trends of the entertainment industry. This initiative reflects our commitment to staying at the forefront of technological advancements and providing a platform that acknowledges the creativity and hard work of digital content creators.”

Heralding a new era of bringing together the very best of the Indian film industry, with the introduction of the Cinematic Kaleidoscope Of Ott & Digital Entertainment Awards, IIFA anticipates the robust backing from India’s flourishing digital streaming platforms, coupled with the unwavering support of Bollywood, IIFA Digital Content Awards are set to thrive and expand their horizons through this exciting new endeavour ‘Where The Digital Realm Takes Centre Stage.’

IIFA Digital Content Awards Award Categories

·       Film: Recognising the best original film produced for a digital streaming platform release and distribution

·       Series: Recognising outstanding original series (all genres) produced for a digital streaming platform release and distribution

Kalyan Pledges Rs 5 Crore to Kerala Chief Minister's Distress Relief Fund

Mumbai, 1 August 2024: In response to the devastating flash floods and landslides that have tragically struck Wayanad, Kerala, TS Kalyanaraman, Managing Director of Kalyan Jewellers, has pledged Rs.5 crores to the Kerala Chief Minister's Distress Relief Fund (CMDRF). This contribution aims to provide much-needed support to the rescue, relief and rehabilitation efforts in Wayanad.

“As a company with roots in Kerala, it is heart-wrenching to see our fellow Keralites suffering due to these unexpected landslides and floods. The devastation in Wayanad has not only claimed numerous lives but also displaced families, destroyed homes, and disrupted livelihoods. Our thoughts and prayers are with those affected during this challenging time,” said Mr Kalyanaraman.

Kalyan Jewellers has a long-standing tradition of giving back to the community, and this contribution is a continuation of its ongoing efforts to support disaster relief and recovery initiatives in the state. The recent natural disaster has resulted in significant loss of life and property, with over 160 reported deaths and many more injured and missing. Rescue operations are ongoing, with multiple agencies working tirelessly to assist those in need.

“Kerala is our home and we are committed to standing with our people and contributing to the relief efforts. This is a small token of our solidarity and support to providing immediate assistance, and we are prepared to do more if the need arises,” Mr Kalyanaraman added.

The Kalyan Jewellers team extends their deepest sympathies to the families who have lost their loved ones and those who are struggling to cope with the aftermath of this disaster. They also extend their gratitude to the government authorities, rescue teams, and volunteers who have been working tirelessly to mitigate the impact of the disaster and provide relief to those in distress. The company remains committed to supporting these efforts and stands in solidarity with the people of Wayanad during this difficult period.