Hilton Reimagines Indian Weddings with Launch of Wedding Diaries

An integrated digital campaign will showcase curated offerings designed to enhance the celebrations for families.

 

National, India – 2nd August, 2024 – Hilton (NYSE: HLT) India today relaunched a reimagined version of its flagship ‘Wedding Diaries’ initiative which launched in 2021. Departing from the traditional and often chaotic wedding planning process, Wedding Diaries introduces ‘Wedding Ambassador’, an expert serving as the crucial bridge between the family and the hotel, working closely with couples to deliver personalised services. From the initial consultation to the final celebration, Hilton’s Wedding Ambassador will oversee every detail, ensuring a seamless and stress-free wedding experience. By expertly managing the complexities of wedding planning, Hilton aims to create unforgettable experiences for couples. A comprehensive digital campaign featuring a series of video assets will be rolled out across multiple platforms.

This refreshed campaign is marked by a new video film shot in Conrad Pune, Hilton’s flagship luxury property in India and is backed by a digital approach, anchored by video content pieces crafted by MagicCircle Communications. The assets elegantly portray the playful banter and friendly competition between a bride and a groom, capturing the spirit of one-upmanship that enlivens every Indian wedding and how the wedding ambassador plays a crucial role in curating the surprise elements behind the celebrations. The background score plays an original wedding song beautifully reflecting the vibrance and festive essence of grand Indian celebrations.

Link to the videos –

• Wedding Diaries by Hilton | When rolling out the red-carpet matters. (youtube.com)
• Wedding Diaries by Hilton | When making your day unforgettable is all that matters. (youtube.com)

Culinary offerings are the cornerstone of great Indian weddings. To enhance this, Hilton has partnered with renowned celebrity chefs to curate culinary experiences tailored to each couple's unique preferences and cultural traditions. Additionally, ‘Khushiyan by Hilton’, the brand’s festive gifting concept extends itself to feature a dedicated team of halwais who will sweeten the entire event with their master touch of premium sweet treats. ‘Khushiyan by Hilton’, can also be customised from local sweets to international delights catering to the diverse Indian palate.

In line with Hilton's sustainability objectives, the Wedding Diaries experience allows for guests to opt for a Carbon Neutral Meeting by purchasing carbon offsets from Hilton’s partner ClimeCo. Couples can choose to celebrate their special day with reduced environmental impact through our Meet with Purpose offering, which incorporates greener practices to reduce the carbon, water and waste footprint of the event, as well as options for sustainable F&B such as the use of locally sourced, sustainable ingredients. Additionally, this initiative involves collaboration with certified vendors who adhere to stringent environmentally responsible practices.

Manish Tolani, vice president and commercial director, South Asia, Hilton, said "The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Driven by the insight that the planning process involved in weddings is immensely taxing and stressful for everyone involved, we wanted to tackle core issue to reinvent and refresh our wedding diaries package. Our goal is to simplify the process and deliver a personalised experience that reflects each couple’s unique style and preferences. Hilton’s wedding ambassador showcases our signature Hilton hospitality and helps families realise their vision and deliver the ‘forever’ experience. With ‘Wedding Diaries’ in place, we are committed to overseeing every detail to ensure reliability and excellence in execution.”

Gaurangi Mathur, Senior Creative Director, MagicCircle Communications added, "As a full-service agency, we recognise and value Hilton’s commitment to delivering a comprehensive wedding experience. Our goal with the Wedding Diaries campaign was to capture Hilton’s signature warmth and hospitality, highlighting the meticulous care they offer to families and couples who wish to host their wedding in a Hilton property. It was an exciting challenge to integrate Hilton's ethos into this campaign and showcase their focus on curating memorable wedding experiences."

The campaign is set to launch on July 31st across major digital platforms. To further amplify the reach and impact of Wedding Diaries, Hilton is actively pursuing strategic co-branding partnerships, aiming to enhance visibility and engagement while extending the campaign’s influence across key markets. In the coming weeks, Hilton will extend its global marketing platform, ‘Hilton. For The Stay’ with new partnerships and investments tailored to the vibrant Indian market. Building on its continued investment in India, Hilton is set to roll out additional tie-ups with prominent personalities from the world of entertainment and sport.

For more information about Hilton, please visit stories.hilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.