Radio City and WOKA Team Up to Transform Kids' Digital Experience

Innovative Partnership Aims to Create a Safe and Engaging Online Space for the Gen Alfa Generation

 

India, 22nd August 2024: Radio City, India's leading radio network known for its innovative content and extensive reach, is thrilled to announce a strategic collaboration with WOKA, a pioneering app designed specifically for children aged 2-12. This partnership marks a significant milestone in Radio City’s ongoing commitment to expanding its audience base and delivering safe, engaging, and trustworthy content to young listeners.

WOKA stands out for its strong emphasis on safety and trust, making it the go-to platform for parents seeking reliable, age-appropriate content for their children. With a focus on creating a secure environment, WOKA offers a unique blend of entertainment and educational materials, ensuring children enjoy a fun and enriching experience, while parents gain peace of mind.

Through this collaboration, Radio City will leverage its extensive media expertise to cater to the younger demographic, providing a robust platform for marketers to connect with this critical audience segment. The partnership is set to introduce a new era of content consumption for children, with WOKA’s innovative approach poised to revolutionize the industry.

Ashit Kukian, CEO of Radio City, expressed his enthusiasm for the collaboration and said, “We are excited to partner with WOKA, an app that aligns with our values of providing high-quality, trustworthy content. By combining our marketing expertise with WOKA’s innovative platform, we aim to create a fun and safe digital space for kids. This joining of hands allows us to reach a new generation of listeners, and we are confident that it will open up new avenues for marketers looking to engage with younger audiences. We look forward to making a positive impact together and reaching more families across India.”

Ms. Kiran Agarwal Founder & Chairperson, WOKA, added, “The mission of WOKA is to make the world a better place and what better way to do it than by creating a safe and secure environment for our children and grandchildren. The WOKA App has been created with this in mind where the focus is on “Saaf, Safe Manoranjan” with underlining morals and values for our children. A safe space for our kids.

Our partnership with Radio City is a significant step forward in our mission to revolutionize the way children consume content. By combining WOKA’s unique and innovative platform with Radio City’s extensive reach and content expertise, we are poised to create a truly unique and impactful experience for young users and their families. In WOKA, as we like to say, ‘One World, One Family. ”

The collaboration between Radio City and WOKA underscores a shared vision of creating a safe, engaging, and innovative content ecosystem for children. As the partnership progresses, both companies are committed to continuously exploring new ways to enhance the content experience and meet the evolving needs of young audiences and their families.