Based on a professional career spanning over a decade in the broadcast and entertainment technology industry, Parsons brings a proven track record of revenue growth and strategic thinking to Amagi. His knowledge of media industry dynamics and his acumen in client relations in this fast-evolving media landscape make him a valuable addition to Amagi’s APAC business team.
In his role, Parsons will be responsible for driving strategic customer relationships, accelerating SaaS revenue for the company, and driving business development in the Oceania region. He will work with broadcasters, content owners, and video service providers in the region to improve cloud adoption and maximize efficiencies. He will specifically focus on cloud migration for broadcasters, FAST channel launch, distribution and monetization, and live linear sports and news solutions, building on the regional foundation that Amagi has laid over the past couple of years.
“Thomas’ appointment reflects our growing commitment to expanding our geographical presence in Oceania. His solid experience in sales and business development and his passion for delivering customer excellence in the industry align very well with Amagi's vision. He will have a very positive influence on our team and business in the region," said Jay Ganesan, Senior Vice President of Sales — APAC, Amagi.
Parsons added, “Amagi is a true leader in broadcast and connected TV technology, and I am honored to join such a dynamic team. The Oceania market is brimming with potential, and I am quite sure Amagi's solutions will resonate strongly with customers.”
Before Amagi, Parsons held senior leadership roles at Gracenote and Samba TV. Utilizing his deep knowledge in content discovery and consumer experience, Amagi is confident of positively leveraging Parsons’ expertise to build trust further and contribute to customers’ success in the region.
Amagi is the leading player in the Asia-Pacific region. By partnering with top broadcasters, pay-TV operators, and content owners, the company is revolutionizing the industry through cloud-based workflows and by unifying broadcast and streaming operations. Its extensive reach, including over 20 FAST platform partnerships, enables Amagi to deliver hundreds of channels and generate substantial ad revenue. Amagi is at the forefront of both premium broadcast and FAST growth across Asia-Pacific.
Globally, Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel, Lionsgate, VIZIO, MAVTV, DAZN, and Astro, among others.
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