At the outset of World Breastfeeding Week from August 1st to 7th, 2024, Chicco is taking a significant initiative to spread awareness about the importance of breastfeeding and how mothers can provide the benefits of breastfeeding to their babies, regardless of any circumstances or distance. Through products that aid milk extraction in a comfortable way (like breast pumps), Chicco aims to support mothers in ensuring their babies receive the vital nutrients of breast milk.
To understand the challenges mothers face with nourishment of their babies through breast milk, Chicco collaborated with three mothers by creating a spectacular video the first one being a working mom whose maternity leaves are about to end, found breast pumps useful for storing milk. The second mother struggled with her sleep due to her baby waking up at nights due to hunger, and the third worried about efficient milk extraction. Chicco’s manual breast pumps came in as a pleasant surprise for all three, as the product solved their breastfeeding and storage concerns for mother's milk. To support breastfeeding Chicco’s this initiative, showcases a video and a static post on their social channels, including Facebook, Instagram, and YouTube. These posts aim to emphasise upon the importance of breast milk and how Chicco manual breast pumps support breastfeeding, ensuring that babies receive the care they need even when mothers are not in close proximity.
Chicco offers three kinds of breastfeeding pumps: Manual Breast Pump, Portable Single Electric Breast Pump and Double Electric Breast Pump. These pumps are designed to be comfortable and easy to use, helping mothers to extract, express, and store their milk with utmost ease. Light weight and ergonomically designed, Chicco's breast pumps are easy to assemble and clean, making them ideal solutions for long-lasting and comfortable breastfeeding.
Mr. Rajesh Vohra, CEO of Artsana India, shared his thoughts on the importance of World Breastfeeding Week, “At Chicco, we understand the profound impact that breastfeeding has on both mothers and their babies. World Breastfeeding Week gives us a unique opportunity to raise awareness and provide support for breastfeeding families. This year, we are proud to collaborate with three incredible mothers who faced real-life challenges in maintaining their breastfeeding routines. They found our manual breast pumps to be a practical and lifesaving solution, enabling them to continue providing their babies with the benefits of breast milk, even when they couldn't be physically present. Our goal is to make breastfeeding as comfortable and convenient as possible, and we are deeply committed to supporting mothers in their journey, ensuring every baby gets the best start in life.”
Chicco’s initiative puts light on the importance of breast milk and the role of breast pumps in facilitating breastfeeding. Through reliable and easy-to-use breast pumps, the babycare major is helping mothers to maintain the bond with their babies and ensure their growth and health, even when they are apart. This initiative is part of Chicco’s overall motive to support parents and ensure the well-being of babies, across India and the world.
ABOUT CHICCO INDIA
Chicco is part of a global multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative products in nursing, baby toiletries, toys, travel (Strollers, highchairs and car safety seats) and fashion categories. Chicco's vast experience of over 60 years in the infant world is consolidated in 'Chicco Baby Research Centre', which collaborates with doctors, midwives, pediatricians and parents to understand a baby's psycho-physical, emotional and social needs to create the most efficient products and solutions.
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