ITALIAN LUXURY BRAND FERRARA LAUNCHES ITS NEW COLLECTION

-Experience Italian luxury with fabrics by FERRARA~

     

29th January 2020, Mumbai: This season, break out of the old mundane wardrobes and explore the new sophisticated collection offered by the Italian luxury brand Ferrara.

Offering one-of-a-kind fabrics, Ferrara imbibes the latest runway trends with the innate sensibilities of the Indian market. The variety of fabric offerings include, Cashmere, Mohair and Merino wool blends. The fabric has an Italian design sensibility, and drapes remarkably well when tailored.

While the colour range never fails to impress, this collection includes Merlot, Hazel, Sugar almond, Green olive, Forest biome, Evening blue, Bluestone, Tyrian purple, Frost grey, Paloma, Chicory coffee and Vanilla custard, amongst others.

Ferrara is not only known for the classic suiting fabrics but also known for its wide range of jacketing including fine tweeds. Exotic fibres like cashmere, mohair, wool and silk are extensively used in order to make luxurious FERRARA fabrics. Some of the exquisite fibres in this range are:

·         Cashmere- Known for its unparalleled soft texture, fineness and warmth, Cashmere is the lightest among all animal fibers. It also has a high degree of natural curl/ crimp. The outer scale of the cashmere fiber is short and smooth and there is a layer of air between the fiber, which makes it light and soft. When cashmere is blended with top-quality wool, its durability increases and is highly adaptable to climate change. Part of the latest Ferrara collection entails Super 180s, 140s & 100s wool & cashmere jacketing and super 180s and 140s suitings.

·         Mohair- Mohair is obtained from Angora goats and was produced exclusively in Turkey for thousands of years. Mohair is extremely refined and has a natural shine.  The fiber takes to dyes easily and can be rendered in a multitude of colors. A strange but unique feature of this fiber is that it keeps the wearer warm even when wet! The fiber is also famous for its anti-pilling, anti-matting, and anti-crushing qualities. This season, Ferrara offers a range of products with Mohair which have an impeccable and fine finish.

Commenting on the collection, Mr. Vikram Mahaldar, MD & CEO, OCM said, “The vision for Ferrara has been to provide world-class fabrics. This season, the focus has been exotic wool blends with Cashmere & Mohair and for customers to ‘feel luxury’. The range is spectacular and for the discerning.”

About Ferrara:

Ferrara is synonymous with Italy and is a luxurious menswear brand. The fabrics have exotic blends and they embody the true aesthetic of the Italian culture.

About OCM:

OCM, one of India’s largest fabric manufacturers, presents Ferrara.

The Company has a sprawling 37 acre complex that houses a new-age plant with an annual capacity of 8 million meters of fabric and an employee base of 1,900. The company’s ownership lies with the promoters of the Donear Group.

The product design function is at the forefront of global styling. Today, the Company has an extensive product range of high quality all-wool and wool-blended worsted fabrics.