Mishru's SS'20 Showcase at Lakmé Fashion Week

Lakmé Fashion Week Spring/ Summer’20 collection, Synthesis. This season, Mishru showcased a spell-binding collection with a unique concept: The Portrait Project brought together strong female personalities to play muse for the brand as they walked the ramp in the designer's beautiful creations. 

The credible women that walked the ramp include:

Ashi Dua - Film producer

Toranj Kayvon - Actor

Santoshi Shetty - Fashion and lifestyle blogger

Aastha Sharma - Celebrity stylist

Leeza Mangaldas - TV Presenter

Jas Sagu - Fashion and lifestyle blogger

Divya Saini - Fashion consultant

Saba Azad - Musician Madboymink

Atiya Rakyan - Chief Rawcycling Officer, RAW Pressery

Synthesis

Mishru presents their spring/summer ’20 collection 

As a label, Mishru has been defined by its quest for the extraordinary amongst the ordinary. This season, the label blends the rational and the irrational by celebrating the weird and the whimsical. Titled ‘Synthesis’, the spring/summer 2020 collection juxtaposes marbling with existing surface techniques in the label’s signature style. The start-to-finish handmade process is an ode to the dynamic phenomenon of marbling which creates beautiful, one-of-a-kind surfaces. 

With no two pieces alike, the laborious technique of marbling finds a canvas on a wide array of fabrics, including georgette, organza, tulle, dupione and chanderi. The lineup expresses the romanticism at the heart of the label with soothing hues such as basil green, charcoal, rosewood, ultramarine blue, and dusty purple. The hand-marbled fabric is accentuated with intricate hand embroidery, featuring a mix of thread and zardozi embroidery. Through this collection, the label seeks to evolve its repertoire, silhouette, construction, and fall, leading to a more exuberant vision for the season ahead.

To that end, it would be great if you could feature this in your round-up stories for LFW. Please feel free to get in touch with us should you require any additional images. We would be happy to help you with the same.

MISHRU – Profile

Luxe Indian wear finds new expression in Mishru’s exquisite designs

Nuanced design elements and cultural coherence serve as the highlight of Mishru, an Indian wear label with its finger on the sartorial pulse of the modern Indian woman. And it is this keen understanding of what the girl of today truly wants that has proved to be the trump card of founder and designer, Swapna Anomolu’s contemporary offering.

Having completed her Bachelors of Technology from College of Engineering, Guindy in Chennai, Swapna shifted gears when she found her true calling in designing embellished masterpieces in dreamy pastels and chic neutrals. Based in Hyderabad, the label started out in 2015 with a vision of serving up a unique amalgamation of modern design elements juxtaposed against traditional aesthetics, thereby deriving the name, ‘Mishru’ that translates into ‘a mix or fusion of elements’. Fluid yet bold silhouettes take form in a palette of muted colours to bring Swapna’s dream of minimalist luxury to life.

The journey to designing Indian wear has been a long one, but it was made easier by Swapna’s crystal clear focus on the women she designs for. “The Mishru girl takes the best of everything and makes it her own. She is strong, bold and is able to pull off anything she wears,” she explains. It is this ability to understand, create and deliver on what women want today that has helped her grow the label from strength to strength, and flourish from a small design studio to a thriving label with a loyal base across the key metro cities in the country.

Speaking on what she’s got lined up for Autumn/Winter‘18, Swapna says, “This season, we want to blur the line between what’s acceptable as Indian wear and what’s not. Disco has served as a major inspiration for the collection, as the 1970s were all about retaining a sense of individuality and not conforming to the usual. Sparkling under a disco ball is how we imagine these clothes.”