Mr. Prateek N Kumar, CEO and MD NeoNiche on Union Budget 2020 announcement. 

"In the Union Budget 2020, our Hon'ble Finance Minister Nirmala Sitharaman, made an announcement to boost Digital India,and rightly called Data as the new oil. The budget announcement was made considering the core themes of Aspiration India, Economic Development and Caring Society. The brands and advertising industry will gain momentum due to the announcement on  Analytics, IoT and AI being key contributors in the growth story of India, and will change the way Indian consumers are absorbing the information provided.  The new policy that will be rolled out by the government to enable the private sector to build data centre parks throughout the country will enable brands to improve their reach and connect with masses and will also enhance data and consumer insights for brands. All Gram Panchayat levels will be provided with digital connectivity. Fibre to Home connections under Bharat Net will be provided to 1 lakh gram panchayats in FY20-21 and this will be backed with a budgetary allocation of Rs 6,000 crore. This indeed is an impetus and an effective way in improving the overall connectivity across India - urban and rural through technology advancements"

About NeoNiche Integrated Solutions Pvt. Ltd.

NeoNiche is an experiential marketing company and their aim is to always create remarkable experiences. Founded in 2011, NeoNiche provides experiential marketing solutions, brand activations, integrated marketing services, digital marketing, and MICE. Having delivered over 475 brand experiences, NeoNiche is now being recognised as one of the most respected Experiential Marketing companies in India in terms of people practices, customer excellence, and revenue. To know more about the company, visit www.neoniche.com