Sony SAB delights viewers with fresh new content with the launch of ‘Kuch Smiles Ho Jayein…with Alia’

Show to air starting 18^th May, on Mondays and Fridays at 9pm

Mumbai, May 16, 2020:

Sony SAB, India’s leading Hindi General Entertainment Channel is all set to bring a smile to the faces of their viewers in these difficult times with the launch of a fresh new short format show Kuch Smiles Ho Jayein…with Alia, to be hosted by Anusha Mishra and Balraj Syal. Committed to spreading happiness through its light-hearted and engaging content, starting 18^th May, this 12-minute show will be aired twice a week every Monday and Friday at 9 PM and will witness prominent artistes of the SAB family coming together to entertain the audience through fun filled and exciting tasks while being at home

For the first time ever, Sony SAB’s very own Anusha Mishra of Tera Kya Hoga Alia fame will be seen in a brand new avatar, that of a host, helming this exciting new show. She will be joined by none other than the immensely talented comedian Balraj Syal as a co-host on the show. The dynamic duo will be seen lighting up the screen with their electrifying presence and lively banter. As part of the show, they will welcome artistes across Sony SAB shows and challenge them to perform fun tasks and encourage them to play exciting games, all from their respective homes!

The format of the show will see popular Sony SAB actors showcasing their talents on air which audiences that have never been seen before. For instance, ‘Maddam Mallik’ aka Gulki Joshi singing the tunes of Muqabala to Siddharth Nigam showing off his killer dance moves. Kuch Smiles Ho Jayein…with Alia promises to be a perfect stress buster for the viewers as they will get to witness their beloved characters facing some exciting challenges thrown at them while also revealing their hidden talents.

Shot and produced entirely from home, Kuch Smiles Ho Jayein…with Alia will be dedicated to bringing the element of surprise and fun alive as Anusha and Balraj promise to leave no stones unturned to spread joy and laughter during this difficult time.

Stay tuned to experience unlimited masti on Kuch Smiles Ho Jayein…with Alia starting

18th May every Monday and Friday from 9pm to 9:15pm only on Sony SAB

Comments:

Mr. Neeraj Vyas, Business Head – Sony SAB

“At Sony SAB, we remain committed to being 'happiness enablers' in the lives of our viewers; we are delighted to launch Kuch Smiles Ho Jayein…with Alia which strengthens our brand promise of ‘Khushiyon Wali Feeling’ further.  During these tough times when shoots are stalled, we continue to receive terrific response from our viewers for our shows on the channel. We understand the sentiments of our audience and know it is important for us to keep them engaged by introducing fun, fresh content to put a smile on their face.”

About SONY SAB:

Launched in March 2005, SONY SAB is part of the network of television channels owned by Sony Pictures Networks India Pvt Ltd. The brand’s core brand proposition of ‘Khushiyon Wali Feeling’, stands for a larger purpose in life; a belief that happy people make a happier world. SONY SAB, with its impressive line-up of fresh programs and light-hearted content ranging from daily family comedy to path breaking concepts is dedicated to promoting an enjoyable ‘family-viewing’ experience. Its current programming mix includes Tenali Rama, Taarak Mehta Ka Ooltah Chashmah, Aladdin – Naam Toh Suna Hoga, Baalveer Returns, Maddam Sir, Bhakharwadi and Tera Kya Hoga Alia. SAB launched its HD feed in 2016. The channel is broadcasted nationally and is available in more than 44 million households in India and internationally in more than 150 countries reaching over 25 million households.

For more information, log on to: www.sabtv.com

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the Great Place to Work®, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com