Hero Electric unveils "KEEP YOUR AIR AS CLEAN AS THIS" campaign

• Focus on to sensitize the critical need of reducing air pollution.
• Launches online booking scheme for faster adoption of its electric bikes; scheme valid till 20^th June
• Every 50th customer gets whatever he has booked absolutely free. Every other customer gets cash discount of INR 3,000
• Bumper draw for 10 Glyde foot scooters for all at the end of the scheme.
• Three days "no questions asked" return policy extended

New Delhi, June 3, 2020: Sensing the admiration that everyone has these days about the clearer sky and cleaner air, Hero Electric, a market leader in the electric two wheelers today unveiled its "KEEP YOUR AIR AS CLEAN AS THIS" campaign coinciding with the world environment day. To accelerate the adoption of its zero polluting electric bikes the company has also announced attractive online scheme where-in every 50th customer will get whatever he has booked absolutely free (T&C apply) and every other online customer a cash discount of INR 3000 on the bikes. The online booking scheme will run between June 1^st to June 20^th and will be applicable on all models except Flash lead acid, Glyde and Velocity. Additionally, all online buyers who purchase Hero Electric EVs will automatically become eligible for a lucky draw for 10 electric push scooters – Glyde – as a complimentary gift.

The booking amount is fixed at INR 2,999, irrespective of the model. Since a substantial part of Hero Electric’s sale comes from referrals, the customers will be offered a token of appreciation in the form of INR 1,000 voucher for referral sales. The current portfolio of Electric scooters from Hero Electric includes Flash, Nyx, Optima, Photon, Flash, Dash, and the ER (Extended Range) variants which are also powered by high quality lithium-ion batteries.

Speaking on the occasion, Mr. Sohinder Gill, CEO, Hero Electric said, “The lockdown during the Covid crisis has clearly established how absence of fossil fuel vehicles can lead to a clear blue skys and how we can all breathe much cleaner air by switching to electric vehicles. During our virtual town-hall, I was elated to hear from hundreds of the recent customers about environment as one of the reason of buying our electric bikes and that led us to this thought of celebrating "KEEP YOUR CITY AS CLEAN AS THIS" in the month of June. What better occasion than to roll out more attractive offers than the World Environment Day around the corner. This day holds a great emotional value for everyone at Hero Electric as we are passionate about –‘Our Mission - No Emission’. I am happy to see people getting more aware and environment conscious. This attitude will certainly help emission free mobility adoption rate in the country. We have also introduced contact less delivery options to tackle the pandemic related complexities and are overhauling our service and repair program that ensures minimum human interaction to ensure the health and safety of our workers and customers.”

Hero Electric has already started re-opening its dealership outlets in green zones and select orange zones as per the government directives across cities earlier this week. The brand now has re-opened around 300 dealerships functioning at pre-COVID levels keeping in line with the safety & hygiene protocols. The dealers have implemented all the measures to sanitize the showrooms and the bikes regularly and thoroughly. Hero Electric is taking abundant precautions for the health and safety of customers who want to visit the showrooms to pick-up their e-bikes themselves.  Many dealers have also started at-home delivery to allow flexibility and add another level of safety measure. All dealers are instructed to deep-sanitize the products before delivery – at home and at the dealership.

About Hero Electric India: 

HERO ELECTRIC is a pioneer of electric mobility and the largest electric two-wheeler manufacturer in India. The company has set up a manufacturing unit at Ludhiana, Punjab, with a total installed capacity of 100,000 units per annum. Hero Electric currently has over 610 sales and service outlets spread across the country, including top metros, min-metros, and even smaller towns.

Hero Electric launched the first Lithium-ion based electric scooter in India and introduced the unique concept of charging stations for anywhere and everywhere usage. With close to 300,000 electric two-wheelers in India, the company has been delivering sustainable mobility solutions for the past 12 years. It continues to play a significant role in developing the EV market in the country.

Hero Electric has been at the forefront of the electric two-wheeler revolution in India and encourages all to switch to electric mobility. It is committed to its philosophy of the #SmartMove by actively working towards generating awareness to curb air pollution through the umbrella campaign #CodeGreen.