The campaign #IamPositive by Guardian GNC,conceptualised by Gozoop, encourages people to look at the
positive side during the lockdown.
Mumbai, 22nd June: The global pandemic has pushed everyone inside the four walls of
their home, making people rethink their movements and actions. Guardian
Healthcare, the master franchisee of GNC, a global leader in health and
wellness supplements, has launched a new campaign #IAMPOSITIVE to encourage
people to stay optimistic while adapting to the new normal.
The campaign,
conceptualised and executed by Gozoop, starts with a video where John Abraham
talks about how we have been forced to live this life for our good due to the
pandemic. The campaign, which rolled out on social media, also highlights how this situation has helped all of us reflect on life and
what it would mean to Live Well.
Campaign Link: https://www.youtube.com/watch?v=XvueA9DHIhc
Elaborating on the campaign message, John Abraham says,
“COVID 19 has pushed all
of us into fear and negativity. Through this video, we have attempted to
showcase the optimism life has shown even in these trying times. The lockdown
has connected us to our true purpose as human beings. Once things get back to
normal, we should take this opportunity to continue living the right way, while
preserving nature, and everything else around us that we have re-discovered. That,
to me, is the real meaning of Live Well. Guardian GNC’s new
campaign attempts to inspire all towards the true idea of Live Well.”
Shadab Khan – CEO of Guardian GNC India added,
“Optimism and positivity
are the fundamentals for one’s healthy well-being. At Guardian GNC, we believe in a
positive way of living life and our core purpose is to help people Live Well. As we prepare ourselves for the new
normal, we all need to nurture our mind and body well, through a good balance
of the right exercise, nutrition, meditation and rest.”
Talking about the
campaign strategy, Prashant Sarwade –
Head of Marketing, Guardian
GNC in India
said, “We all need that extra optimism to bounce back and adapt to a new normal.
We felt there is no better way to get inspired than by reflecting on the
positive changes in our own lives. We wanted to reach out and connect to the
community with our story of optimism, inspired by these little positive changes
we all have experienced in the lockdown phase.”
According to Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, “Once you replace
negative thoughts with positive ones, you start experiencing positive results.
This isn’t just a campaign for us. It is an expression of our belief on how we
can win in the new world.”
About Guardian GNC India
GNC is a leading global
specialty retailer of health & wellness products and has an extensive mix
of premium products rooted in 85 years of nutrition science expertise across an
array of health goals. The brand offers a wide range of health and nutrition
supplements that include sports
nutrition, vitamins & minerals, fish
oils, weight
management solutions and
many more.
The GNC range includes
innovative proprietary brands such as Mega Men, Ultra Mega, Total Lean, Pro
Performance, AMP and Beyond Raw that are scientifically formulated with
clinically studied ingredients.
Guardian Healthcare is
the master franchisee for GNC in India, with exclusive distribution and
marketing rights. Founded by AshutoshTaparia, who has over two decades of
expertise in the healthcare space, Guardian Healthcare aims to establish market
leadership in the Indian nutraceuticals market.
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