Prominent actor, Rohit Roy to float his clothing line on Styched

3rd June 2020, Bengaluru: Styched, a fast-fashion youth brand, gets into an exclusive partnership with popular Bollywood actor and TV personality Rohit Roy to launch his youth fashion line through Styched Life.

Styched Life is an exclusive merchandising initiative by Styched focussing on promoting Indian talents and artists, with a unique production to delivery approach.

Rohit Roy’s collection consists of a quirky and fresh assemblage of his trademark dialogues like “Ay Ganpat Chal Daaru La" from Shootout at Lokhandwala and “Touching Feeling re" from Kaabil, while also having an interesting range of inspirational apparel around Fitness and Grunge motorcycling. It aims to strike a chord with age group 18-35.  

 Commenting on the launch, Rohit Roy, an Indian Television and Film actor said, “I am extremely chuffed to join hands with Styched to launch my clothing line starting with a collection of T-shirts to make your summers brighter and cooler. This has been my dream for a while, which has now come to fruition. I have partnered with Styched that will enable my collection to reach far and wide.”

Styched offers the perfect collection of fashion and functionality for men and women with a myriad of options, styles, designs, patterns with new designs getting uploaded regularly. It is the perfect go-to website for fashion and lifestyle, daily fashion shopping, with a wide array of merchandise including topwear, bottomwear, t-shirts, women tops, hoodies, workout wear and more.

Speaking on occasion, Durga Dash, COO, said, “This is an exciting and significant partnership for us. We are translating the persona of the celeb into his fashion line and offering a great choice for fans and enthusiasts with Rohit Roy+Styched launch. We will continue to serve customers and increase the range further."

 Styched Life has tieups with more than 100 renowned artists, celebrities and rockbands of India ranging from Underground Authority, PETA, Baba Sehgal to name a few. Soumajit, Styched CEO said "With more than 2000 designs across mens wear, womens wear, athleisure and end to end collaborations for artists merchandise and fashion lines, Styched Life is poised to become the largest merchandize store in India by Q3-2020."