ShopClues And ShemarooMe Enter into Strategic Partnership; To Provide Unlimited Entertainment Services to Consumers

ShopClues Forays IntoOTT Services With Tie-Up; App and Website Will Now Offer ShemarooMe Subscription Packs To Indian and regional cinema viewers 

New Delhi: June 16, 2020 - Catering to the rapidly growing demand for digital entertainment post-lockdown, ShopClues, India’s leading online marketplace, has entered into a strategic tie-up with ShemarooMe, the OTT video streaming service from India’s leading content powerhouse Shemaroo Entertainment Limited. 

With this collaboration, ShopClues has marked its foray into the services market offering its customers, particularly all Indian and regional cinema viewers, unlimited entertainment services that they can purchase through subscriptions from ShopClues app or at www.shopclues.com. The sale of ShemarooMe subscriptions is live on both platforms of ShopClues. 

“At ShopClues, we’ve always thought out of the box and adapted to changing trends and customer demands. We want our customers across India to have access to a diverse range of products and now, with this tie-up, services.  Our partnership with ShemarooMe will give them one more thing of value to look forward to on our platform and app. With more people staying and working from home due to the current situation, we see a growing demand for entertainment services made available to users in an easy and convenient manner. This is why we decided to go live with ShemarooMe as our OTT partner. We will continue to expand the package offers with frequent additions for users going forward,” said Sanjay Sethi, Chief Executive Officer, ShopClues.

The objective behind this win-win partnership is to provideShopClues users access toShemarooMe’s affordable and diverse content packages on its website and app through various mediums. The alliance will enable ShopClues’ consumers to enjoymulti-genre, multi-regional content that includes Bollywood Premiere, Bollywood Classic, Kids, Devotional, Comedy, and Regional content of ShemarooMeat the comfort of their homes. To begin with, four annual subscription packs will be available for consumers.

All ShopClues customers can use their loyalty points or CluesBucks Plus to buy ShemarooMe subscriptions. ShemarooMe offers specialized content trays for regional languages such as Hindi, Gujarati, Marathi, and Punjabi.

“ShemarooMe is committed to entertaining the Indian audiences and has always been a step ahead by providing unique offerings that satiate the entertainment needs of the viewers. The partnership further deepens our penetration and reach and helps us connect with a larger set of audience who seek quality entertainment,” said Mr. Zubin Dubash, COO Digital, Shemaroo Entertainment Limited, while commenting on the association.  

About ShopClues

ShopClues.com is a Gurugram-based value-for-money online marketplace that caters to customers in 31,500 pin codes pan India. Incorporated in 2011 with a team of only five members, the young and privately held e-commerce enterprise work through 700,000+ merchants that service over 60 million lifetime unique customers. The brand offers a national platform to a strong network of local merchants that provide customers a diverse inventory of products and services in the electronics, fashion, home, kitchen and entertainment categories. 

Clues Network, the holding company of ShopClues, has also ramped up its global operations and leveraged partners in Singapore, Japan and Korea, through its merger with Qoo10, a leading e-commerce platform in Singapore, in November, 2019. ShopClues also operates Ezonow as a social commerce platform.

About ShemarooMe

ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse. Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy, and Kids categories. ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases World Digital Premiere of critically acclaimed Bollywood movie every Friday. ShemarooMe gives consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK, and other Indian diaspora markets. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App Store and http://shemaroome.com/ ShemarooMe is also available for audiences to subscribe to Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.