Entrepreneur and makeup artist Natasha Moor's vision extends further than her immediate business. She hopes to inspire women to be the best version of themselves - inside and out.
In her professional life, she is dedicated to her craft as a renowned, jet setting makeup artist. Through her years of experience, she knows firsthand the transformative power of makeup and how it empowers.
Natasha started her 'Happiness Project' to amplify her belief that makeup can dramatically impact someone. This theory flourished during the most unlikely of circumstances, while when she was working with women who were in need, disenfranchised and struggling.
She says, "A few years ago, I visited shelters for women- victims of human trafficking, homelessness and substance abuse. I had the amazing opportunity to interact with these survivors, and I saw their reaction after I pampered them with a makeup session."
This reflected on how she started her career into the industry. It dawned on her that makeup is the universal language that provided confidence, happiness and self-love. "It isn't a vanity project, it's an assertion to be your best", she says.
She further adds, "I decided my ethos was to share this with women everywhere; to use my platform as a safe space with purpose, kindness and with good intentions to make a positive change that is beyond the superficial. I want to empower and inspire."
One of the personalised services Natasha provides is, 'fine detail beauty couture'. An individualised and exclusive experience.
Natasha then went ahead and created a cosmetic line to empower more than just her clientele, she brought it global. Her first line of cosmetics was the staple; lipstick. After years of research and development on formulas, she created a winner. Today, her wide range of lipstick shades are long-lasting, moisturising and velvety that are made to flatter every skin tone. Each shade has been given an inspiring and powering name.
The idea is for women to not only appreciate the way they looked, but how the lipsticks made them feel. The whole range is now available in Sephora South East Asia and online at https://natashamoor.com/
Natasha's artistry has been recognised at the Savvy Luxury Fashion Retail Awards and at the 21st Icon Awards in London.
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