Tuesday 29 September 2020

Stayfree encourages families to celebrate Daughter’s Day by normalizing period conversation with ‘#ItsJustAPeriod’


Mumbai, September 29, 2020: This Daughter’s Day, Stayfree® continues leading the efforts towards normalizing the period conversation and motivates parents to mark the day with a positive and progressive approach towards menstruation. The multiple initiatives that encourage parents to drive a healthy conversation about menstruation include a film, #ItsJustAPeriod that urges families to support daughters who go through their first periods by keeping her informed and reassuring her that its normal and she needn’t be scared.

Nearly 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods. A girl’s first period can be difficult and confusing for her. Without proper information and guidance, they end up dreading periods for life. To address this, Stayfree® has tied up with Menstrupedia to provide a free virtual session for parents to help them have a conversation about periods with their daughter. The session will ensure that families are able to overcome their inhibitions to have an open and healthy discussion. Stayfree has also associated with key influencers ranging from different walks of life, on social media to spread this message to a larger audience.

“National Daughter’s Day celebrates the gift of daughters and signifies the importance and joy daughters brings to our lives. This Daughter’s Day, we urge parents to take the first step to make their daughter’s life easier by normalizing period conversation in their homes. All it takes is one conversation to help a girl understand more about menstruation, bust some myths, and make the journey of her menstruation normal. We at Stayfree® are committed towards helping young girls and their families and will continue to support and encourage them.”

The Menstrupedia session is open to all. Registrations close on October 4, 2020 at 10pm. Link for registration: https://www.stayfree.in/itsjustaperiod

YouTube link for the film: https://www.youtube.com/watch?v=lWhaFjfZu4I

About Johnson & Johnson:

At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest and most broadly based health care company, we are committed to using our reach and size for good. We strive to improve access and affordability, create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. We are blending our heart, science and ingenuity to profoundly change the trajectory of health for humanity.

About Johnson & Johnson India:

Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and well-being of people in India. The Company today employs more than 3,500 people and is organized into three business segments: Consumer Healthcare, Medical Devices and Pharmaceuticals in India

About Stayfree®:

Stayfree®range of sanitary napkins that deliver superior protection you need to feel confident every day. Stayfree®has a wide array of products and includes Stayfree Advanced® XL, Stayfree Dry-Max®Regular, Stayfree Dry-Max®XL, Stayfree Dry-Max®All Night XL, Stayfree Advanced® All Night XL, and Stayfree Secure® XL Ultrathin, Stayfree Secure®Dry XL, Stayfree Secure®Cottony Soft XL,  Stayfree Secure® Dry Regular, and Stayfree Secure®Cottony Regular. With Odor Control System, extra coverage, long lasting protection and Cottony soft comfort, Stayfree®sanitary napkins are designed to fit every need.  For more information, please visit https://www.Stayfree.in/.

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