- New Initiative raise awareness on Importance of Immunity in day to day life
- On-ground execution agency for the awareness program is Marketing Architects Communication
New Delhi, 29th September 2020: Moving forward on its mission to create awareness about the importance of immunity to fight the Corona virus pandemic, India’s leading Ayurvedic product maker Dabur India Ltd today announced the launch of a new public oriented Initiative Ghar Ghar Immunity with highlighting the immunity benefits of Dabur Health Juice range in New Delhi.
Under this Initiative 15 joggers parks in New Delhi have been shortlisted where awareness of Dabur Health Juice Range, which has many beneficial effects on immunity and skin health among others are being shared with the people through wet sampling with automated touch free dispensers to maintain hygiene.
Along with the sampling, the joggers are also involved in the Initiative through personal engagement by making them brand ambassadors through customized template ads for each individual. The Template will be published on Dabur Health Juice Facebook and Instagram pages. The links of each photographs are individually sent to each brand ambassador through SMS.
Talking about the initiative, Mr. Ajay Singh Parihar, Marketing Head-Healthcare OTC, Dabur India Ltd, said: Dabur is committed to its motto of being dedicated to the Health & Well-Being of everyone. Keeping this in mind, we have decided to launch a public awareness Initiative to protect our national capital by building immunity to fight back. The Ghar Ghar Immunity Initiative aims to raise awareness about the importance of Immunity during this pandemic with Dabur Health Juice range. Dabur Health Juice Range combines the goodness of the important herbs that are attributed with IMMUNITY BUILDING properties along with other multiple health benefits. It is a natural immunity booster for the body and has good antioxidant properties which can help us fight better by building IMMUNITY”
The on-ground execution agency for the awareness program is Marketing Architects Communication. Marketing Architects Communication has been tasked to execute the Initiative across top 15 Joggers Park in Delhi to conduct the awareness program wet sampling along with on spot sales while maintain the proper Hygiene. All the team members on ground are properly masked and face shields are being used while interacting with the people with regular sanitation. Proper hygiene is also be taken care to reduce the contact-based interaction.
While planning the Ghar Ghar Immunity Initiative, we were focusing on engagement of the Joggers with personal touch. It is a difficult task to plan and execute such an Initiative in the current situation and the challenge is to maintain proper hygiene and minimum touch while conducting wet sampling and hence we have touch-less sensor-based dispensers for Juice and water to give confidence to the people. Photographs of the participants will also be published on Dabur’s Social Media Planforms, Mr. Ankur Rajgadhia, Marketing Architects Communication further added.
About Dabur India Ltd.
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 136 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities – Dabur as the master brand for Natural Healthcare products, Vatika for Premium Hair Care, Hajmola for Digestives, Réal for Fruit-based Beverages and Fem for Fairness Bleaches & Skin Care.
About Marketing Architects Communication
Marketing Architects Communication is a young brand activation agency located in New Delhi Specializing in the creation of exceptional events and activation for discriminating Private and corporate clients. Marketing Architects Communication is a group of seasoned Professionals understands that breakthrough ideas are only as good as the discipline supporting them. Marketing Architects Communication believes that there is a sublime Connection between the mastery of logistics and the creation of astonishment.
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