Now enjoy Hungama Play’s premium library on Toshiba 4K Smart TVs

India, 22^nd September 2020: Consumers can now enjoy the video library of Hungama Play, a leading video on demand platform owned by Hungama Digital Media, on Toshiba 4K Smart TVs. The Hungama Play app now comes pre-installed on all Toshiba 4K Smart TVs, in India and around the world. This gives users access to over 5000 films in English, Hindi and regional languages, original shows, more than 1500 short movies, 7500+ hours of kids and television content in multiple languages, and over 150,000 short-format videos across various categories like music, film gossip, humor, spiritual, etc.

Designed in Japan and Made in India, Toshiba’s 4K smart televisions are equipped with Dolby Vision, Dolby Atmos, VIDAA operating system, and a premium design to offer users an exceptional TV viewing experience. The recently launched range includes 7 different television models ranging from INR 12,990 to INR 66,990. The L50 series comes in a 43-inch variant, which comes in Full HD Resolution while the 32-inch comes in HD Resolution. U50 is the UHD series that offers a real, life-like picture quality and is available in 43-inch, 50-inch and 55-inch screen variants. U79 is the premium UHD series and is available in 55-inch and 65-inch variants. Both, U50 and U79 offer 4K Resolution+ technology, along with a host of other features, that converts normal FHD content into Ultra HD 4K quality, allowing viewers to watch 4K-like quality from their set-top boxes. Toshiba 4K Smart TVs can be purchased on Amazon, Flipkart, Reliance Digital and Tata Cliq.

Speaking about the cooperation, Siddhartha Roy, COO, Hungama Digital Media said, "Adopting connected smart TVs in India is increasing at a rapid pace of 2 to 2.5x per year. On Hungama Play too, we have seen a 2.8x increase in consumption on smart TVs since 2019 and expect this number to double in the next three years. We are glad to partner with Toshiba for VIDAA and offer their users access to a vast multilingual and multi-genre content library. We are certain that users will find the experience of watching our premium content on Toshiba's 4K smart TVs highly enriching."

"India is one of the fastest-growing Smart TV markets globally and is one of the key markets for VIDAA. But being also one of the most complex markets in terms of geographies, languages and enormous output of high-quality local content, navigating through it requires a great understanding of the local market. And Hungama is an amazing partner for us in that regard, providing not just great content on our platform through its Hungama Play platform, but also supporting our broader efforts in the Indian market," said Guy Edri, EVP of business development for VIDAA Smart OS. 

Through a deal between Vidaa USA, makers of the open Vidaa Smart TV operating system (OS), and Hungama Digital Media Entertainment, Hungama Play, is now the strategic streaming partner for VIDAA OS. In late March, VIDAA has started the global rollout of its completely new and revamped user interface named 4.0. While the new U4 supports a more natural way for people to interact with their large screen, focusing on content and services rather than applications and technology.