Hunt for the face of the next Kinder Joy shoot

Here are the campaign links – 

• Micro site : www.shareyourkinderjoyway.com

• YouTube : (6 Seconds) https://youtu.be/jvA7GhcHzvk    (20 Seconds) https://youtu.be/VPT4tOsqeUs
• Facebook : https://m.facebook.com/story.php?story_fbid=1813384748837691&id=587328231443355
• Instagram : https://www.instagram.com/p/CIZ4V0MBTRR/?igshid=1hbc4bkoohq1l

 

The consumer initiative revolves around #WhatsYourKidsWay 

Mumbai, 8 December 2020: Kinder Joy, the confectionery brand of Ferrero, amongst the world’s leaders of sweet packaged products, has launched a consumer initiative – #WhatsYourKidsWay. The campaign is created to celebrate a kids’ unique way of relishing their favorite treat - Kinder Joy.

Keeping with the brand’s philosophy of encouraging that special side of a child, the latest campaign from Kinder Joy brand plans to capture the pure moments of delight in a kids’ day. Kids have their own innovative way of enjoying a Kinder Joy and this digital initiative aims to capture those moments at #WhatsYourKidsWay. Parents can participate in one easy step, by uploading an image of them along with their kids relishing Kinder Joy in their unique way on the Kinder Joy ‘Kids Taste’ microsite.

Elaborating on the digital campaign, Kinder India spokesperson said, “With Kinder Joy, we aim to encourage parents’ to recognize that special dimension of their child with a special treat, while enjoying our quality product. Kinder Joy campaigns are all about the joyous and memorable moments with children and we are confident that this initiative will resonate well with the audience.”

Starting from 1^st week of December, the six weeks digital campaign will attract parents’ attention through a 20 seconds and 6 seconds digital video on #WhatsYourKidsWay of enjoying Kinder Joy. There is an opportunity to win an iPad daily and to be the face featured in the next Kinder Joy shoot. The initiative will be launched across key social media platforms of YouTube, Zee5, Facebook and Instagram.