Thursday 24 December 2020

SBI General Insurance celebrates “Kisaan Diwas” by taking the Insurance Awareness to the hinterland

 

Kolkata, December 24, 2020: On Kisan Diwas, SBI General Insurance organized an Insurance Awareness drive for farmers thereby enabling financial inclusion. The workshops were conducted across 50 villages from the states of Rajasthan, Gujrat, Tamil Nadu, Odisha and others across the country.

This drive aimed at educating the farmers about importance of several crop insurance and non-crop insurance solutions, thereby helping them to be prepared for natural catastrophes.

Basis several past rural engagements, we have noticed that farmers need to be equipped with insurance related knowledge, which eventually will act as a counter-cyclical measure for them. Kisan Diwas revolves around acknowledging the contribution by our farmers, and it was a best fit to talk about insurance awareness on this day aiming to empower farmers to mitigate risks arising from farm related losses.

About SBI General Insurance Company Limited:

With the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and to become the first choice for every Indian’s general insurance needs.

Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to around 123 branches pan-India.

We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. Today, our distribution family includes over 22,900 IRDAI certified advisors including the State Bank Group employees, and over 12,000 Agents to make insurance easily available even in the remote areas of the country.

On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, other financial and digital partners. Our current geographical exposure covers 125+ cities pan-India with a presence of another 350+ locations through satellite resources.

We currently serve three key customer segments viz. - Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.

SBI General Insurance closed the financial year 2019-20 with a Gross Written Premium of Rs. 6840 cr at a YoY growth of 45%.

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