Enjoy 210 Unique Handcrafted Beverages as Tata Starbucks brings back ‘Barista Pride’

~ Indulge in an experiential coffee journey with 210 handcrafted unique beverages across Starbucks stores in the country ~ 

National, 8 January, 2021: Reinstating their coffee authority by showcasing the passion and expertise of their baristas (partners), Tata Starbucks has kick started the third edition of their annual Barista Pride campaign. This year the favourite neighborhood store is all set to showcase beverage innovation through its coffee forward initiative with the launch of 210 unique handcrafted beverages across stores in India. 

The initiative promises an enhanced and unparalleled ‘Third Place’ coffeehouse experience with the passion & love of the Starbucks partners poured into each and every cup. Providing an opportunity for its fans to be a part of the immersive experience, Starbucks social media campaign, 'My Favourite Starbucks Barista' encourages its fans to visit the nearest store, indulge in these artisanal beverages, click a photo with their favourite barista and post it on social media to thank the barista for his/her passion.  

“We are honoured to bring back ‘Starbucks Barista Pride’ which allows us to showcase the in-depth knowledge, talent and innovation our baristas have to offer. It reiterates our commitment to continually offering the highest quality and best-in-class innovations to appeal to the evolving tastes and preferences of our customers. This year we aim to provide the recognition and honour that is truly well-deserved by every single barista who personalizes each cup to perfection with unwavering passion and pride’, said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd.” 

The array of 210 uniquely handcrafted beverages includes Velvet Mocha Latte available at the Turner Road outlet in Mumbai, Cocoa Caramel Latte available at the Vittal Mallya outlet in Bengaluru, Blonde Hazelnut Mocha available at the Defence Colony outlet in Delhi, Cocoa Nutty Latte available at the Chapel Road outlet in Mumbai etc. Customer can enjoy these limited-edition Barista Pride Beverages across all Tata Starbucks stores from 6^th January to 23^rd February 2021.

About Tata Starbucks Private Limited

Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd and currently operates 210 stores in India across 15 cities, Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Lucknow, Amritsar, Kochi and Ludhiana through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - “A Tata Alliance”.