‘Progress for Humanity’
Hyundai Observes Road Safety Month
Commences 6th Edition of Safe Move -Road Safety Campaign
- Innovative #BeTheBetterGuy campaign to promote Road Safety Practices in-line with the Government’s Theme- ‘Sadak Suraksha – Jeevan Raksha’.
- Collaborates with 20 RWAs across 5 cities – Delhi NCR, Pune, Thane, Lucknow, and Chennai for Project TROZ, Traffic Marshalls and Installation of streetlights helped reduce traffic violations and increased road safety in Chennai.
- Educates masses on Road Safety along with COVID 19.
The initiative will touch upon all key diverse issues that individuals face while driving and educate them to adopt safe driving habits. Under the umbrella of Hyundai’s ‘Safe Move’, the campaign is aimed at creating a positive change in the society and inspire people to adhere to traffic rules for their own safety and that of others on road.
Commenting on the initiatives, Mr. SS Kim, MD & CEO, Hyundai Motor India Ltd. said, “As a responsible and caring brand, our purpose is to transform societies for a better and safer tomorrow. Conforming to our global vision, ‘Progress for Humanity’, the Safe Move – Road Safety campaign will play a key role in educating the masses on road safety and the ongoing pandemic, COVID 19. We are confident that the Safe Move campaign will further develop a culture of safety and propagate our intentions towards a “Better Tomorrow.”
In 2019, under the Mega Road Safety Campaign, a School Contact Program was executed wherein 100 schools across 12 cities were reached out and students were educated on road safety and environment. In addition to this, a Mall Contact Program was also conducted in 10 Malls across 5 cities (Delhi NCR, Mumbai, Chennai, Ahmedabad, and Kochi) through a distinct road safety flash mob activity along with many engrossing fun-filled games to engage children.
Hyundai believes that it's important to instil the right education on road safety in children from an early age to enable them to become more matured and responsible citizens.
Over last five phases of the Safe Move Campaign, Hyundai Motor India has successfully reached out to 314,000 students across 492 schools, about 277,000 Mall visitors and 23,000 Residents. The program enrolled 146 RWA’s and also reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.
Along with other road safety initiatives in 2019, HMIF commenced with Traffic Regulation Observed Zone (TROZ). This initiative based in Anna Nagar, Chennai, has significantly contributed to decrease the sum of violations (from 90,000 to 23,000 a day). Also, HMIF, in collaboration with Greater Chennai Traffic Police (GCTP), sourced, trained and deployed Traffic Marshalls for 3 years in 2018 for traffic management duties. Additionally, for better visibility and safety while driving, HMIF installed 120 street lights across NH48 following a request from NHAI (National Highways Authority of India).
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has 11 car models across segments SANTRO, GRAND i10, GRAND i10 NIOS, all-new i20, AURA, VENUE, Spirited New VERNA, All New CRETA, ELANTRA, New 2020 TUCSON & KONA Electric. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality, and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia, and Asia Pacific. To support its growth and expansion plans, HMIL currently has 522 dealers and more than 1,295 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a centre of excellence in automobile engineering.
Log on to www.hyundai.co.in for more information
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