- Kia and UEFA Foundation have donated over 3,000 pairs of football boots to Syrian child refugees since the tour began
- This year’s #LiftYourDream campaign encouraged fans of all ages, backgrounds and interests to share their dreams and love of the game
- Famous former football players including Robin van Persie, Michael Ballack and Luis García were enlisted to engage fans across Europe
(SEOUL) May 27, 2021 – Kia Corporation and UEFA are pleased to announce the successful conclusion of the 2021 ‘UEFA Europa League Trophy Tour, Driven by Kia’. This year’s tour was the final of an impressive three-year partnership, which has enabled children from all over Europe to meet legendary players and view up-close the coveted UEFA Europa League trophy. Each tour has enabled fans and players of all ages to donate pairs of football boots for Syrian child refugees.
Since the tour began in 2018, Kia and the UEFA Foundation for Children have collected and donated over 3,000 pairs of football boots to children based at the Za’atari Refugee Camp in Jordan. Along with boots, the partners have provided football pitches and equipment to the camp. The scheme has enabled children to play football, make friends and build confidence, despite the extremely challenging circumstances they find themselves in.
“When the UEFA Europa League Trophy Tour began in 2018, our goal was to inspire young Syrian refugees to follow their dreams. Three years on and we’re extremely proud of making that happen by donating thousands of football boots,” said Artur Martins, Head of Kia’s Global Brand and Customer Experience Division. “We are grateful to everyone who has supported the Trophy Tour, as none of this would be possible without your help. Together, we have enabled thousands of children to play the sport they love.”
In line with Kia’s new brand slogan, ‘Movement That Inspires’, this year’s Europa League Trophy Tour centered around the campaign #LiftYourDream. The campaign was created for people around the world to share their dreams and inspire others to do the same, using popular social media platforms including TikTok, Instagram and Facebook.
Kia once again enlisted the help of six former football players – Robin van Persie, Michael Ballack, Luis García, Massimo Ambrosini, Andrey Arshavin and Vladimír Šmicer – to become Trophy Tour Ambassadors and use their successful professional careers as a source of inspiration for fans.
Guillaume Sabran, UEFA Marketing, Head of Sponsorship and Licencing, commented: “Together with Kia, we assembled a group of legendary football players to inspire people around the world to share their dreams so that the Za’atari children can chase theirs too. The UEFA Europa League Trophy Tour has been a fantastic initiative over the past three years and we’re delighted to have been a part of it.”
Chasing dreams
As the 2021 Trophy Tour Hero Ambassador, van Persie launched the #LiftYourDream campaign by sharing his own dream of winning the UEFA Europa League – which he achieved in 2002 – to inspire others to share and chase their own dreams.
“It’s been amazing to see so many fans participating in the #LiftYourDream campaign and sharing what inspires them,” said van Persie. “Everyone deserves the chance to fulfil their dreams, and now, with the support of everyone who took part, the children of the Za’atari Refugee Camp can do exactly that with the football boots that have been donated to them.”
The UEFA Europa League Trophy Tour has undergone a drastic transformation in its three-year existence, transitioning from a physical activation to a digital one as a direct result of the Covid-19 pandemic. Kia has followed through with its commitment to donate football boots to young Syrian refugees. This year’s campaign has collected over 1,000 pairs of football boots for the children at the camp. The boots will be safely delivered in the coming months, along with a personal message from van Persie.
Urs Kluser, General Secretary of the UEFA Foundation, commented: “The impact the UEFA Europa League Trophy Tour has had over the past three years cannot be overstated. Not only has it given hope and opportunity to thousands of children who otherwise wouldn’t have the tools, but it’s proved that when people come together for a common cause, great things can happen. We’re incredibly proud of what Kia has managed to achieve.”
Kia India – about us
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched three vehicles for Indian market – the Seltos, the Carnival and the Sonet; and has become the youngest brand to be the 4th largest automaker in India with class-leading product offering, service quality and reliability. Kia India became the fastest automaker to reach the historic milestone of registering 2.5 lakh unit sales in just over one and half years of its operation. Kia is leading the connected car evolution in India and with over 1.4 lakh cars on Indian roads, it is the connected SUV Leader. The brand has a widespread network of 300 customer touchpoints and is focussed on strengthening its footprints across the country.
Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com
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