Monday, 31 May 2021

HMIL sets the stage for a glorious welcome of ‘Hyundai ALCAZAR’ at ‘The Rann of Kutch’

  • CRETA, VENUE, TUCSON & KONA Electric set out on a unique expedition to welcome the Grand New Member in Hyundai’s SUV Family
  • The 4 Hyundai SUVs form the name ‘ALCAZAR’ that is 1 km in length in the ‘Rann of Kutch’
Mumbai, May 31, 2021: Hyundai Motor India Ltd, country’s First Smart Mobility Solutions Provider and largest exporter since inception, today set the stage for a Grand Welcome of ‘Hyundai ALCAZAR’ – the newest member in Hyundai’s SUV family. Chronicling the landmark introduction of its 6 and 7 seater SUV, Hyundai Motor India set out on a unique expedition that pushed boundaries to new limits.
Commenting on the occasion, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “With new and innovative thinking, HMI has led the introduction of India’s favorite SUVs, making Hyundai the highest selling SUV brand in India in 2020. Hyundai SUVs have taken the market by storm with CRETA, VENUE, TUCSON and KONA Electric redefining the aspirations of customers. To elevate the Hyundai SUV Life further, we are geared up to soon introduce our premium 6- and 7-Seater SUV, ‘The Hyundai ALCAZAR’. We have welcomed the newest member of the Hyundai SUV family by adopting a personalized approach reflecting our actions and limitless thoughts and push boundaries, leading to the creation of a stunning and memorable expedition at the Rann of Kutch.”
Creating a larger-than-life branding experience in one of the largest salt Deserts of the world, Hyundai SUVs – CRETA, VENUE, TUCSON and KONA Electric formed the ‘ALCAZAR’ name on the salt flats, stretching over 1 km in length.
Experts from across the country came together for this unique expedition in the Rann of Kutch, to take on the grand task of inscribing ALCAZAR on the salt flats. To carry out the activity, vehicles with exceptional engine performance, accurate handling, superb drivability and refined efficiency were needed to cope on rough surfaces. Hyundai’s SUVs CRETA, VENUE, TUCSON and KONA Electric all proved worthy of the challenge, where metal meets the dirt.
Hyundai’s strong SUV line-up that has a legacy stretching over many years has led to the creation of memories that will last forever. With such memorable expeditions and many more to come, ‘Hyundai ALCAZAR’ is all set to dominate Indian roads, offering lavish comfort and an unparalleled premium feel.
To view the glorious welcome video of Hyundai ALCAZAR, visit the link - https://youtu.be/NtbnnNdup6c
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has 10 car models across segments SANTRO, GRAND i10 NIOS, all-new i20, AURA, VENUE, Spirited New VERNA, All New CRETA, ELANTRA, New 2020 TUCSON & KONA Electric. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality, and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia, and Asia Pacific. To support its growth and expansion plans, HMIL currently has 522 dealers and more than 1,298 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a centre of excellence in automobile engineering.
Log on to www.hyundai.co.in for more information
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