At an altitude of over 5,800 meters, with -30-degree C temperature and less than 50% oxygen in the atmosphere, the show holds the Guinness World Record for the ‘highest altitude’ fashion show in the world!
Mumbai: May 27, 2021 - Endemol Shine India, a leading content production company, has partnered with Nepal’s K Films and ME 2 Films to jointly produce the second season of the world’s highest altitude fashion show — Mt. Everest Fashion Runway. The fashion show, will kickstart in September 2021, will be organized at an altitude of over 5,800 meters in the Mt Everest region in -30-degree temperature and less than 50% oxygen present in the atmosphere.
The much-loved Season 1 of the show, which took place at the Kalapatthar in the Everest Base Camp in January last year, was themed around climate change and created a lot of buzz with its range of sustainable fashion showcased by participants from 18 countries. Nepal was also awarded a new Guinness World Record for hosting the ‘Highest Altitude Fashion Show’ on land ever.
The fashion show is the brainchild of Pankaj K Gupta, CEO of K Films who is also mentoring the contestants walking up the Everest, and is organized by Ramila Nemkul, the COO of K FIlms, and Riken Maharjan, the CFO of K Films. The series is being directed by Shruti Anindita Vermaa and Amitabh S Verma of ME 2 Films.
The new season will take the message of sustainable living a notch higher as the expedition will promote the use of organic and biodegradable fabrics, focus on saving more than 50,000+ liters of water in the Himalayan region by using water-less technology for bathing and washing clothes and also plant trees to neutralize the carbon footprint left behind by the event with the help of the environmental researchers.
“At Endemol Shine India, we’re always striving to surprise our audiences with thrilling, entertaining , and out-of-the-box television viewing experiences that drive home an important global message. We are excited to partner on this vision with K Films of Nepal and ME 2 FILMS for Season 2 of Mt Everest Fashion Runway. We hope the audiences enjoy this unprecedented coming together of fashion and adventure shot in the lap of the beautiful Himalayas. ” said Abhishek Rege, CEO, Endemol Shine India.
“We are happy to partner with Endemol Shine India and ME 2 Films under the guidance of Mr. Abhishek Rege to combine our expertise and experience to create the impossible. We look forward to Season 2 of the show and hope to create many more records as we move further with this project.” Said Pankaj Guptaa, Mentor of the Fashion Runaway.
“In my entire span of directing shows across platforms and genres, I have never come across content that is quite so breathtakingly challenging. You are at a height where nothing is in your control and you don't quite know what’s going to happen next, nothing could be more thrilling!” said Shruti Anindita Verma, the Managing Director of ME 2 Films who also steps in as the Series Director of this prestigious series.
Season 2 of the Event and Season 1 of the Reality show Everest Fashion Runway kick starts in September 2021.
About Endemol Shine India:
Endemol Shine India, part of the Banijay Group, is one of the leading production companies in India across television, film and digital content and is a joint the venture between Banijay and CA Media. As the premier content provider in the sub-continent, Endemol Shine India produces over 800 hours of programming annually for the biggest broadcasters; mainstream and regional, with a penchant for working with the biggest Bollywood names on the small screen.
Since it was established in 2006, Endemol Shine India has steadily emerged as a market leader with successful television shows like Bigg Boss, which is produced in six regional languages, (Hindi, Kannada, Tamil, Telugu, Marathi, Malayalam and Bangla), Fear Factor, MasterChef India, So You Think You Can Dance, The Voice India, The Voice India Kids, The Great Indian Laughter Challenge, Love School, Life Mein Ek Baar, The Money Drop and over 450 episodes of Deal or No Deal for Sun Network.
Endemol Shine India is a strong creator of scripted content on digital platforms with critically acclaimed shows like The Test Case, MOM – Mission on Mars and Aarya, an adaptation of Dutch crime hit Penoza. The company is also working in partnership with Banijay and Shekhar Kapur on the development of The Ibis Trilogy.
Endemol Shine India has optioned the rights to the novels of several best-selling authors including Chitra Banerjee Divakaruni’s yet to be published book Lioness -The Last Queen, Neelam and Shekhar Krishnamoorthy’s Trial by Fire, Arjun Raj Gaind’s Maharaj Mysteries, Damyanti Biswas’ You Beneath Your Skin and Richa Mukherjee’s Kanpur Khoofiya.
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