Thursday 27 May 2021

Fintech platform True Balance’s Corona Relief Program for Employees


~Organizes vaccination drive~
~Imported medical aid and concentrators from Korea~

Delhi, 27.05.2021: True Balance - RBI licensed lending platform, has launched wellness programs, relief funds and a host of other initiatives to support employees amid the coronavirus pandemic. The company has created a COVID Relief Fund for their employees. They have even supported the employees with testing kits, medical supply, oxygen cylinders support in addition to covering costs of RT PCR tests of the employees.

Charlie Lee, Founder and CEO, True Balance has even imported oxygen concentrators from Korea in order to provide support for the employees in need. This was at the time when millions of people were struggling to access oxygen cylinders in the nation’s capital.

Upon multiple one-on-one conversations with the employees, the company has also initiated Salary Advance up to its 50% gross salary upon employee's request. Employees can also avail loan up to one-month gross salary at zero interest in time of need, with minimal documentation process.

The company has also tied up with – The Circle Work – to help provide vaccinations to all the employees at the company.

Speaking of the initiatives Victor Choi, CEO, True Balance said, “As a company we have always kept our employees’ wellbeing at the core of our decision making. While we might be small in number, it hasn’t deterred us from rising above the problems we were facing. We have also managed to procure vaccinations for all our employees & their family, since we realised they were finding it very hard to procure the same. Taking care of one's employees is the first step towards building a successful business. If there is no team to enjoy the success with, it is not of importance. People are the core strength of our organization.”

With the second wave of the pandemic ravaging in India as we read this, leading to the onset of the largest humanitarian crises, conglomerates and startups have stepped up to ensure that the employees aren’t facing the adversities alone. Beyond the technological adjustments to online meetings and video calls, people are struggling with isolation and uncertainty, childcare responsibilities, medical requirements, health scares, and even grief.

About True Balance: 

True Balance India is the wholly owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the lending platform - 'True Balance'.

True Balance, is an RBI-authorised digital platform which facilitates loans through its safe, RBI licensed NBFC - True Credits.  Balancehero is a start-up founded in Korea in 2014 by Cheolwon ‘Charlie’ Lee who successfully led ‘Wider Than’ and ‘Access Mobile’ in the past. In 2016, the app was officially launched in India to help users to efficiently manage their phone calls & data usage. India’s no.1 lending platform for the next billion users, the app provides solutions to all the financial needs of its users. In 2019, True Credits received their licence from the RBI, post which they bagan the lending business. 

The brand’s financial product ‘True Credits’ has received phenomenal response from the customers with 1Mn transactions in just three months. Recharge Loans is an additional service from the brand to continue its effort in enabling users to fulfil their daily requirements without the pressure of paying the amount in one go. Over the last few months, True Balance has disbursed more than INR 160 crore across the nation. Loans in the range of INR 1,000-15,000 have been given to more than 6.7 million Indians. True Balance is an enabler to empower the Next Billion users by providing full-fledged financial services and inching closer to the dream of Digital India. They intend to deliver value to users, employees, stakeholders and investors going forward.

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