7th May
2021, New Delhi: PredictiVu,
India’s first of its kind analytics firm and one stop solution for CMOs and
marketers, specialized in correlating marketing campaign performance with
proprietary retail purchase data, digital trends, customer preferences, media
spend at immense granular level to deliver near real-time business intelligence
insights 10 times faster than traditional methods, today announced the formation of its
Advisory Board, comprising distinguished industry leaders from Telecom,
e-commerce, Consumer Goods, IT and Consumer Research. Lloyd Mathias, Idi
Srinivas Murthy, Jessie Paul and Rajesh Kurup are on the advisory board and
will provide guidance and direction to the founding team at PredictiVu to
enable growth and build advanced marketing intelligence solutions that empower
CMOs.
Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu said, “PredictiVu has extreme potential to lead the next level data interpretation need that would require faster, flexible, reliable, consolidated, and comprehensive business intelligence approach. Being a part of the advisory board to strategize their business prospects, guiding them to address the key market gaps and solving enterprise consumer challenges, will be certainly very exciting.”
Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu said, "PredictiVu
is poised to lead the data-based business intelligence market, because it
empowers marketing program decisions in almost real-time through its AI /
ML modules and multi-dimensional mapping. It’s exciting to deliver strategic advice to this unique
platform! Through my marketing career, I’ve seen that it is not the
biggest spend that win – but the savviest
adopters of new technologies, ideas and insights. We hope our vision will be beneficial for the growth of the
company.”
Joining the
PredictiVu Strategic Advisory Board (SAB) are:
Lloyd Mathias is an Angel Investor, Business Strategist, and Board
Member, and Advisor to companies in the technology and consumer space before
which he was the PC marketing head of HP’s APAC region. In previous corporate
roles, he was President & CMO of Tata Docomo, Country Sales Director for
Motorola, Executive VP Marketing and Category Director for PepsiCo India and
South Asia. Lloyd has also been Chairman of MRUC the publisher of the Indian
Readership Survey and Co-Chairman of the Device Strategy Council, Mobility
Development Group, USA. In 2007, he was recognized among the world’s top 15
marketers, by International list magazine – a list that celebrates
international marketers behind outstanding cross-border campaigns.
Jessie Paul as an entrepreneur, investor, board member, and
marketing leader with 26 years of expertise across strategy and modern
marketing; she has helped grow organizations from startup stage to global
scale. She advises companies on their digital evolution so they can reach
customers in the new tech-enabled ecosystem while guiding them on how to
maximize profitability with their go-to-market and positioning. She is the CEO and founder of Paul Writer a
marketing consulting firm that helps global and Indian clients with market
entry, positioning and customer outreach. She was Global Brand Manager of
Infosys during its hectic growth era, headed marketing for challenger brand
Quintant (acquired by iGATE), and Chief Marketing Officer of Wipro Technologies
during which it quadrupled its revenues to $4 billion. Her first book, No Money Marketing: From Upstart to Big Brand on a Frugal Budget
was a business bestseller in India, and an updated version has been accepted
for publication by Bloomsbury in 2021. She is an independent director on the
boards of Expleo Solutions, Royal Orchid Hotels, Bajaj Consumer Care, and
CreditAccess Grameen Ltd.
Idi Srinivas Murthy is a senior-level corporate executive with expertise in marketing, growth strategies & integrated implementation; especially in consumer product, consumer-digital, health & tech-based sectors. Currently, he is an Expert Advisor to McKinsey & Co. and manages independent consulting projects. He is an active angel investor, and member of the Board of Directors of RenewBuy (D2C), India’s 2nd largest digital insur-tech player. His writings on consumer & category trends, entrepreneurship, and brand management have often been featured in reputed publications. In twelve years with the Coca-Cola Company, where he donned roles in brand marketing, bottler operations management & innovation commercialization, he also revived Coca-Cola TM post a devastating pesticide controversy in India and led Sprite’s Global Emerging Markets charter. In his stint as the Senior VP - Marketing at Snapdeal, he oversaw branding, online merchandising, digital marketing, user acquisition & retention plans, and public relations.
Rajesh Kurup is a veteran with 25 years of experience and one of
the pioneer consumer researchers in the IT/Tech space in India. In his previous
stint he has worked with Kantar Milward Brown, TCS as an Associate Vice
President and IMRB International as Group Business Director. His expertise lies
in Customer Satisfaction Studies for clients in the Banking and Automotive sector,
statistical modelling, advanced market research methods such as multivariate
analysis for decision making, Conjoint; Conceptualization of consumer behaviour
models, excellent formal training and exposure to qualitative research.
About PredictiVu:
PredictiVu is India first of its kind
analytics firm and one stop solution for CMOs and marketers, specialized in correlating
marketing campaign performance with proprietary retail purchase data, digital
trends, customer preferences, media spend at immense granular level to deliver
near real-time business intelligence insights 10 times faster than traditional
methods. There is a
blatant need for business intelligence arising out of the mounting innovation,
competition and changing customer behaviour to be exceptionally agile,
flexible, reliable consolidated and holistic. Being able to automate the task
of correlating details from multidimensional, exhaustive data sets to creating
actionable insights that resolve enterprise business challenges implies
tremendous business potential which PredictiVu aims to tap with its tech
advanced solutions and tools. Created and designed by experienced industry experts with
decades of business intelligence, technology, retail, and data science
experience, PredictiVu helps companies to drive business growth by identifying
granular customer preferences and competitor performance and maximize the RoI
of marketing campaigns by helping drive near real-time adjustments. PredictiVu
leverages AI/ML-driven insights to help enterprises make smarter decisions
based on trusted data sources and large sample size with assured quality and
standardization. Headquartered at Gurugram, PredictiVu’s investors include
Nomura Research Institute and Infobridge Marketing and Promotions Co. Ltd. that
bring in decades of industry, analytics, a
nd consulting experience. For more
info, visit, https://www.predictivu.com/
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