Leading men’s lifestyle brand Beardo known to elevating the male grooming game has left its unique mark in male grooming yet again with Beardo Whiskey Smoke EDP. It has unveiled its new campaign featuring an unmissable trio: Chitrangada Singh, Kunal Kapoor and Beardo Whisky Smoke EDP. Think you’ve witnessed Kunal Kapoor and Chitrangada Singh at their hottest? Beardo’s new campaign for Whisky Smoke Eau De Parfum takes the Oomph to new heights.
Ever since its inception, Beardo prides itself on being a brand that partners men holistically in their grooming needs. The new campaign on Beardo’s Whiskey Smoke EDP underscores this uber masculine fragrance from Beardo, which is strong & long-lasting that lets you invoke your charm with the ultimate sophistication. The artisanal perfume features a fine blend of exotic Oud Wood, Tobacco, Cinnamon and Indulgent Vanilla notes.
Sujot Malhotra, CEO of Beardo, describes the new campaign, “Beardo is a personality driven brand that is aspirational and classy. The inspiration behind creating this perfume was the aura of a successful man at the end of a triumphant day. The day & it’s duels may have ended, but the night brings with itself new conquests to set eyes on – if you could just smell what this spirit of waiting for the new battles smells like.. ; Beardo Whiskey Smoke EDP has this transformative quality at the core of it- it’s a fragrance that awakens a drive in all of us, a drive for what's next!”
Chitrangada Singh sizzles in the film. Talking about her experience, she says, “As soon as I stepped on set, I was blown away. I knew that Whisky Smoke is what I want my man to smell like. It was fun working on a unique campaign and I’m sure this EDP will lift Beardos’ spirits to new highs.”
Actor Kunal Kapoor adds to this, “Being a Beardo is a metaphor for being a dapper, successful man. Whisky Smoke has an exquisite scent that makes you feel like you have to earn it. I am excited to be part of this campaign which feels like an extension of my personality, that of being a Beardo. The Whiskey Smoke EDP will surely set a new benchmark in Beardo-ness.”
About the brand:
Having dominated the men’s online grooming and styling for over 5 years, Beardo has become a force to reckon with. Their curated product offerings across men’s grooming, styling and now lifestyle & fashion categories for men are unique, exclusive, and aspirational.
Beardo has a strong presence across all channels – online as well as offline. In the offline markets, BEARDO has a pole position in Salons across the country whereas in the online market BEARDO has their own website which sees a network traffic of 1.5M unique visitors every month. They also have a huge following across all social media platforms with a staggering 3.5 million followers on Instagram, YouTube and other platforms.
Leading influencers and celebrities like Suneil Shetty, BeYouNick, BhuvanBam, Ashish Chanchlani have been associated with the brand in the past along with many well-known influencers and BEARDO 2020 has dapper men as their brand Ambassadors – Hrithik Roshan & Yash (KGF Fame) on board.
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