National, 24 August 2021 - This summer, Starbucks is collaborating with iconic sport style brand FILA for the first time to offer an exclusive, co-branded collection of sporty street style essentials that seamlessly combine fashion, function, and on-trend design. The collection is available exclusively to customers in Asia Pacific for a limited time only.
Blending Starbucks rich brand heritage with FILA’s classic aesthetic and modern design, the Starbucks® X FILA collection showcases bold yet timeless designs in FILA’s signature white, navy and red. The must-have merchandise items feature drinkware and lifestyle accessories that energize adventure-seekers and trend-setters alike to seize the summer.
Commenting on the collaboration, Deepa Krishnan, Director - Marketing, Category, Loyalty, Digital, Tata Starbucks Private Limited said “We are delighted to partner with an iconic brand like FILA. The Starbucks® X FILA collection was designed with the intent to marry Starbucks longstanding heritage with FILA’s spirit of fitness and athletics. We are excited to bring this new range to our customers in India’’.
“Starbucks is excited to partner with FILA for the first time in this bold new collection,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The Starbucks® X FILA collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good.”
“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” said Chase Park, Head Manager, Apparel Division, FILA Korea., FILA. “We’re proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.”
The designer collaboration is available at select Starbucks® stores across India while supplies last.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through Starbucks Stories.
About FILA
Over the last half-century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.fila.co.to see the full collection of apparel and footwear.
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