BPCL launches MAK Freedom Fest Campaign

·         The campaign has been launched across India with an aim to create awareness about oil change for two wheelers at BPCL Fuel Stations

·         MAK Freedom Fest campaign will run across 5,692 BPCL Fuel Stations, offering free oil change service along with free fuel worth Rs. 50 and an assured scratch coupon upto Rs. 1,000 inside MAK Lubricant packs

·         The MAK Freedom Fest will additionally run across 1935 BPCL Fuel stations offering free fuel worth Rs. 50 and an assured scratch coupon upto Rs. 1,000 inside MAK Lubricant packs

Mumbai, Aug 17, 2021: Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, launched the MAK Freedom Fest campaign, an initiative to enable customers to avail of various benefits on every oil change carried out with no service charge at selected fuel stations. The MAK Freedom Fest will be running at selected BPCL Fuel Stations from 15^th August to 31^st August, 2021. 

 The objective of the campaign is to create customer awareness about oil change for two wheelers at BPCL Fuel Stations as well as to increase customer footfalls, while additionally promoting petrol and SPEED petrol. With this campaign, BPCL aims to offer its customers a bundled Lubricants + fuel + service offering with the focus on highlighting the premium performance of MAK Lubricants.

The MAK Freedom Fest campaign will be held across 7627 fuel stations in India with exciting offers for customers.  At 5,692 Fuel Stations, BPCL’s customers can avail exciting offers of free petrol worth Rs.50 with every oil change service done free, as well as a scratch coupon upto Rs. 1,000 inside the MAK pack. At 1935 fuel stations the company has a 4T activation campaign as part of the MAK Freedom Fest that offers free petrol worth Rs.50 with every MAK 4T pack along with a scratch coupon inside the MAK pack (value upto Rs.1000). 

Speaking on the launch of the MAK Freedom Fest campaign, PS Ravi, Executive Director (Retail), said “For us, the customer is always at the centre of all our offerings and services. The MAK Freedom Fest gives us another wonderful opportunity to delight our 2 wheeler customers with an offering that is tailor-made for them. We look forward to our customers visiting our Fuel Stations to get their oil change done, and then experience the premium performance of MAK Lubricants.”

About Bharat Petroleum Corporation Ltd. (BPCL):          

A Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the elite club of companies having greater operational & financial autonomy.

Bharat Petroleum’s Refineries at Mumbai & Kochi and subsidiary Bharat Oman Refineries Ltd., at Bina, Madhya Pradesh have a combined refining capacity of around 37 MMTPA. Its marketing infrastructure includes network of installations, depots, retail outlets, aviation service stations and LPG distributors. Its distribution network comprises around 18,000 Retail Outlets, 6,600 LPG distributorships, 733 Lubes distributorships, 123 POL storage locations, 52 LPG Bottling Plants, 58 Aviation Service Stations, 3 Lube blending plants and 4 cross-country pipelines.

With a focus on sustainable solutions, the company is developing a vibrant ecosystem. Bharat Petroleum has been partnering communities by supporting innumerable initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be the most admired global energy company leveraging talent, innovation & technology.