~ Diplomático Distilleries, a super-premium dark rum priced at ₹68,000
per bottle ~
The recently launched,
Diplomático Ambassador is distilled in vintage copper pot stills, and aged in
white oak barrels for a minimum of twelve years, or until maximum maturity is
achieved. Per bottle is priced at INR
68,000/- It's high price is a result of its exclusive availability.
Diplomático Ambassador is bottled directly from the barrel in order to preserve
the full expression of its organoleptic properties. With sugarcane honeys as
its raw material, and a well-balanced combination of aromas, which include port
wine, cigar box, dried fruits and chocolate only adding to its unique quality,
Diplomático Ambassador is complex on the palate, with raisin, nutmeg, cinnamon,
and toasted oak notes leading into a long and pleasing aftertaste worthy of its
name and creators.
Kunal Patel Managing Partner of Monika Enterprises, "Rum has a
great potential to be one of the leading alcoholic beverages in the Indian
market. It's often consumed anyway, and with the growing love for amber, there
is a surge in demand for premium, aged versions of rum. Indians usually draw on
trends from the western countries. Since rum is a popular liquor overseas, one
can only wonder the potential of premium bottles for the Indian market in the
coming years."
Monika Enterprises is
aspiring to establish a firm foothold in the Indian market as one of the
leading sellers of the illustrious Diplomático Ambassador, and is projected to
yield 800cr revenue by 2024. Their lead strategy being tapping a lion’s share
of the premium alcohol market in India, the enterprise wishes to cater to
customers who have rustic taste and a strong understanding of aged beverages.
About Monika Enterprises
Monika
Enterprises was set-up by Mr. Bhimji Patel in 2008 with the purpose of
importing foreign liquor to India. Kunal Patel, Bhimji’s son, has a fresh and
young perspective for the company which involves branching out into different
verticals like BIO products, warehousing, distribution and also exclusively
representing some of the best international liquor brands in India.
No comments:
Post a Comment