India, January 25th 2022 : Zouk, a proudly Indian and 100% PETA approved vegan lifestyle brand has associated with the Indian web and television actress Ridhi Dogra to leverage its ongoing drive of encouraging ethical fashion in the country. The association is also followed by the launch of the recent Zouk Indian Peacock and Royal Mogra collection that again revives India’s culture with modern functionality and further honors and celebrates the country’s 73rd Republic Day.
Zouk has recently won PETA’s Vegan Fashion Awards 2021 for the Best Vegan Wallets alongside actor and model Milind Soman as Vegan Fashion Style Icon; and actress Alia Bhatt and Sunny Leone represented brands Ed-a-Mamma and I Am Animal respectively. Zouk is amongst a few homegrown brands who are striving to introduce products that revive the rich and diverse culture of India in a functional and modern style. Their handmade products are a tribute to India’s craftsmanship in the form of a highly functional range of Bags, Wallets and Accessories. With founder duo Disha Singh and Pradeep Krishnakumar’s vision, the brand is all set to earmark significant developments with this association.
“Ms Dogra is a very talented actress and an inspiring personality. We have been in awe of her work, as well as how unabashedly she stands by her beliefs. This is where we find her resonating with our brand Zouk that aims to narrate the need of modern functionality with cruelty-free products while being true to its Indian culture. We are extremely excited to collaborate with Ms Dogra and are very certain that our consumers will love the latest designs”, adds Disha Singh, Founder and CEO, Zouk
Indian web and television actress Ridhi Dogra comments, “ I am really looking forward to this association as I am a fan of their handcrafted work, especially designed using cruelty-free materials. The brand, to me, is synonymous with India’s culture that I proudly carry. Teaming up with Zouk has been an immensely pleasing experience, and I am amazed at how they work as a team towards building a brand that accentuates the culture of India and simultaneously brings functionality to the table in a cruelty-free manner. I believe the combination of contemporary and traditional is rare when you look into making style statement bags that are also environment friendly. On a last note, I love the all-women's team at Zouk and I had a great time shooting with them!”
Some of the latest designs of Zouk with actress Ridhi Dogra includes the Structured Shoulder bags, Envelope Sling wallets and three fold sling wallets - 2 new prints: Royal Indian Peacock motif & Royal Green Mogra Print. These collections are already listed on Zouk.co.in and are available to consumers at the price range of Rs 999 - 1799 / -
About Zouk :
Zouk is a Proudly Indian and 100% Vegan Direct to Consumer (D2C) brand for Bags, Wallets and Accessories. The company was founded by Disha Singh and Pradeep Krishnakumar, both batchmates at IIM Ahmedabad. The idea of Zouk was born when Disha visited Kutch for an IIMA course. She saw that her friends loved the local handicraft items but did not buy any, given they were not functional. Thus, they set out on the mission of bringing to customers stylish and functional products with an Essence of India.
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