It’s always a delight when movie campaigns try something unique to promote a film, and the makers of “Moonfall” have all the right ideas to spread the word in a creative way.
The Halle Berry starrer’s latest promotional campaign marks a grand collaboration with one of the world’s most loved premium automobile brands. Lexus, a name synonymous with exceptional performance and elite style, is now officially a brand partner with “Moonfall”.
The Lexus x Moonfall marketing campaign will focus on the strategic collaboration between the two; including an exclusive “behind the scenes” reel that showcases how Lexus plays a pivotal part in the story. The Roland Emmerich directorial also sees actor Michael Peña in the role of a Lexus dealer, integrating the brand right into the film’s central plot.
Naveen Soni, President-Lexus India commented, “We are eagerly waiting to launch the new NX in March’22 and the response we have got through the pre-bookings so far has been overwhelming. Lexus - Moonfall collaboration will further accelerate the amount of excitement among Lexus fans across the globe. We are excited to watch the movie as the all-new Lexus NX is playing a crucial role in the movie and PVR pictures is premiering it across their screens in India, which will help us reach a wider audience too. We wish the movie and the New Lexus NX a phenomenal success.”
Kamal Giachandani, CEO – PVR Pictures further added saying, “Both Moonfall and Lexus epitomize a grand and glorious ride. While the movie is an edge-of-the-seat Sci-Fi adventure, Lexus has always been known to produce magnificent cars. PVR Pictures is glad to be bringing this breath-taking spectacle to Indian cinemas.”
“Moonfall” tells the tale of one dreaded day when the moon sets on a collision course with earth, threatening to destroy the whole world. As apocalypse approaches, the fate of mankind is left to the hands of three brave experts who go to hell and back to save the planet. The film also features Patrick Wilson and John Bradley.
With the Lexus x Moonfall partnership, the makers have left no stone unturned in advertising the film in all corners, and if the buzz is anything to go by, audiences have a lot to be excited for!
PVR Pictures and MVP Entertainment release “Moonfall”, directed by Roland Emmerich, starring Halle Berry, Patrick Wilson, John Bradley, Charlie Plummer, Michael Peña, and Donald Sutherland, releases on 11th February 2022.
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