Colors Infinity’s new show ‘The Inventor Challenge’ invites India’s most brilliant minds to showcase their innovative ideas

~A one-of-a-kind reality entertainment show, The Inventor Challenge will bring to light the journey of an idea from paper to a working prototype of the product created by amateur inventors~

National, February 18, 2022: Do you feel that your idea of an innovation is a life changing one and you seek mentoring to go large scale? Have you ever felt that you can create something that could alter the reality of future generations forever? If so, here is your one big chance as Colors Infinity announces, ‘The Inventor Challenge.’ A one-of-a-kind reality entertainment show, The Inventor Challenge is poised to be an idea incubation platform for people across the length and breadth of Bharat as they stand a chance to showcase their creation. Meritorious ideas that come in from across the country will have a once in a lifetime opportunity to translate from paper to working prototypes. The Inventor Challenge is the Indian adaptation of the popular Emmy award winning show Everyday Edisons and will seek to find the next big INVENTOR of India. The show will have a multi-platform approach and will soon be available on Colors Infinity as well as our digital destinations, ensuring maximum reach and inclusivity. 

Viewers can expect to witness various amateur inventors through each episode pitch their ideas to a dynamic panel, which will be revealed soon. The panelists will then select a few participants to proceed to the next round and have the chance to bring their ideas to life. The top two participants will be assigned mentors to help build their innovations in a specially designed lab. Their entire journey will be showcased as they bring their ideas to life and present the final product to consumer focus groups.

Ted Farnsworth, Chairman - Zash Global Media and Entertainment Corporation, said, “The show has done exceedingly well for us in the past. We are all aware that India is the hotspot for innovation, and we do see great opportunities for budding talent here. Having Colors Infinity as our partners on board for The Inventor Challenge gives us immense joy, and we’re looking forward to this new journey of ours in India.”

Speaking on the launch of the show, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “Today's India is a fertile ground for ideas that can solve complex problems. The Inventor Challenge is an inclusive platform for inventors across the length and breadth of the country as they transform their innovations into reality. It's a very demanding journey and we at Colors Infinity are delighted to be a part of it.”

~Put on your thinking caps and send your entries To participate in Colors Infinity’s upcoming reality entertainment show ‘The Inventor Challenge’~

About Colors Infinity: Colors Infinity is Viacom18’s English General Entertainment Channel, under the flagship brand COLORS. Bringing a new horizon to English Entertainment in India, COLORS INFINITY will showcase internationally acclaimed television series spanning genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others, and reality shows ranging from Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel is also the host for the biggest global Live Events & Award shows, as well as premium biopics, mini-series Documentaries and much more. COLORS INFINITY aims to appeal to the neo-urban viewer and open-up a wider market by breaking the English language barrier. The channel is Available across DTH & Digital cable platforms, the channel will be aired in SD as well as 1080p HD format with Dolby 5.1 Surround Sound.  

About Viacom18: Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema