toothsi ropes in South Indian actress Nivetha Pethuraj for its latest digital campaign

Mumbai, 28th February 2022: toothsi, India’s leading D2C brand specialized in providing affordable and invisible teeth aligners today announced the launch of their new digital advertising campaign on Clear Aligners featuring renowned South Indian actress Nivetha Pethuraj. toothsi has worked towards solving the problem of teeth misalignment and providing its users with an easy, contemporary, and affordable solution since its inception. 

toothsi as a brand has always aimed to give its users the confidence to flaunt their desired smile and now the brand is all set to unite/pair up with the youthful and upbeat attitude of Nivetha in its latest campaign. 

Click here to watch the new campaign

In this latest campaign, Nivetha engages and empathizes with the people who have inhibitions to smile openly due to teeth misalignment issues. Nivetha highlights the aesthetics of toothsi’s clear aligners that are affordable, invisible, convenient, and give the user comfort and confidence to smile freely. Through this campaign, the brand showcases its utility and importance in one’s life.  toothsi is leveraging the campaign to explore and outreach the GenZ and Millenials in South India. 

Shuchita Wadhwa, Head of Marketing, toothsi said, “We are extremely excited to have Nivetha on board for our latest campaign. With this collaboration, we intend to explore and reach the audience in South India. Nivetha, the young, vibrant, and talented actress resonates perfectly with the youthful brand like toothsi. The campaign serves as an opportunity for us to connect and build a strong brand presence with her fans and audience.”

Speaking on the collaboration Nivetha Pethuraj said, “Smile is the best make-up that anyone can wear. I am delighted to associate with toothsi, who aim to empower people by delivering their desired smile.”

Nivetha is one of the most popular actresses from the south industry who is known for her remarkable films like Oru Naal Koothu, Podhuvaga En Manasu Thangam, Mental Madhilo, Tik Tik Tik, Chitralahari, Brochevarevarura, and Ala Vaikunthapurramuloo. She is highly appreciated for her exceptional work and appealing persona. Over the years, Nivetha has made a mark in the south film industry by delivering some outstanding performances in over 25 films that has proved her dedication and commitment towards her passion.  

About toothsi

toothsi's team of over 100+ in-house dental professionals who have designed and customized smile plans for their patients/customers. Following their Series A and Series B fundraising rounds of $5 million and $20 million in 2021, respectively, the firm is now seeking to widen its geographic footprint across the country in order to achieve more smile makeovers. Recently toothsi has raised $9 million in a round led by Stride ventures. The brand is currently present across 12 cities including Mumbai, Ahmedabad, Delhi/NCR, Chandigarh, Hyderabad, Bengaluru, Pune, and Guwahati. Made in India with the latest technology and German materials, toothsi Clear Aligners consist of a series of invisible plastic trays pre-programmed and customized through software to move a set of teeth in a specific manner.