- Consumers can call on +91 9712 666 440 to record their ‘bold’ dreams and stand a chance of making them a reality.
- Special initiative is an extension of the ongoing ‘For The Bold’ campaign celebrating ‘bold’ self-expression.
- BoldLine launched by Doritos Brand Ambassador Kartik Aaryan, says extremely delighted to inspire and support in making dreams come true.
- Over one lakh calls were received across the country post the release of the Doritos TVC.
- Highest calls received from Bihar, Uttar Pradesh, Madhya Pradesh, Rajasthan, Delhi-NCR, and West Bengal.
New Delhi, 9th February 2022: Extending its ‘For The Bold’ campaign that celebrates ‘bold’ self-expression, Doritos, the world’s number one Nacho Chip brand*, has set up a ‘Doritos BoldLine’ to transform ‘bold’ dreams into reality. Consumers can call (+91 9712 666 440), record their ‘bold’ goals and stand a chance of being supported by Doritos in making their aspirations a reality. The ‘BoldLine’ number was officially launched by Doritos brand ambassador and Bollywood’s youth icon, Kartik Aaryan on his social media handle.
The Doritos BoldLine number is the same phone number shown in the latest Doritos TVC. Even before Doritos officially announced the launch of the BoldLine, the brand received over one lakh calls across 24 states in a short span of one month. With calls pouring in from across the country, Bihar tops the list with the highest number of callers, followed by Uttar Pradesh, Madhya Pradesh, Rajasthan, Delhi-NCR, and West Bengal. The callers have expressed a wide range of ‘bold’ ambitions, be it academic, career, entrepreneurial, or even philanthropic. The winner will be announced by Kartik Aaryan at a special event.
Speaking about the unique initiative, Doritos brand ambassador Kartik Aaryan said, “Doritos never ceases to amaze me with their unconventional and larger-than-life ideas. So, when I first heard of the Doritos BoldLine and how it encourages consumers to fulfill their bold dreams, I knew I wanted to play a much bigger role in the movement. Turning dreams into reality takes a lot of courage, and I am extremely delighted to get an opportunity to inspire people and support them in making their dreams come true.”
Sharing his thoughts on the BoldLine, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “There is nothing bolder than achieving a dream you set out for yourself, and as a brand that exemplifies “For the Bold”, the Doritos BoldLine was a natural extension to our campaign. We hope that with this initiative, we can inspire people to follow their hearts and dream big! The vast spectrum of bold dreams and aspirations that have been shared with us is a representation of how brands can be mediums of trust and enablers of change in today’s world. Our bold dream is to change lives, one bold move at a time.”
An independent jury will choose three ‘bold’ dreamers after careful evaluation basis the judging criteria. Entries are open till 28th February 2022, consumers can call the Doritos BoldLine on +91 9712 666 440 to participate and visit the website www.pepsicoindia.co.in/live/
About Doritos:
Doritos, the world’s number one nacho brand, is present in over 55 countries globally. Doritos is targeted at Indian consumers in the 16-to-30-year age bracket, residing in urban and semi-urban centers. Doritos is available in three flavours: Nacho Cheese, Sweet Chili, and Masala Mayhem, and in five price points, at INR 10, INR 20, INR 30, INR 50 & INR 85. The product is available across India through a mix of large format retail chains, online channels, and neighborhood stores.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 63 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Doritos, Mountain Dew, Tropicana 100%, Gatorade, and Quaker. In less than two decades, the company has been able to organically grow eight brands, each of which generates Rs. 1000 crores or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
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