Radio City’s Love Guru is back with Season 3 of Love Shorts

Radio City’s Valentine Special will feature short love stories as radio films narrated by Love Guru across 39 stations pan India

Love Guru has been serving as a popular agony aunt and the most sought-after relationship advisor for two decades

India, February 9, 2022: Radio City, India’s leading radio network, gets ready to celebrate the month of love with season 3 of ‘Love Shorts’. Radio City’s one of the longest running show Love Guru will feature a curated list of seven mesmerizing love stories in the week leading up to Valentine’s Day on 14^th February. Love Guru will spearhead Valentine’s Day campaign on air from 9 pm onwards starting 1^st February and culminating on 14^th February with a special Valentine’s Day show. Enabling couples to share their feeling on air, Love Shorts has become a popular destination for all things related to love and applauds the stories that flourished especially during 2020-21

To set the tone for the Valentine’s Day campaign, Radio City will play love songs and romantic melodies for its listeners and promote Love Shorts across other shows as well. Starting 1^st February, Love Guru has started inviting love stories from listeners, of which 7 fascinating stories will be shortlisted and featured as Love Shorts. These Love Shorts will be short 5-10 minute long radio films that will be aired every day on the Love Guru show from 8^th February to 14^th February. Love Guru will also recount wishes and narrate experiences of how the show positively impacted numerous love stories of couples from across the country. The special night out with Love Guru on 14^th February will carry love anecdotes and romantic recommendations in his renowned enigmatic style.

Recounting the successful journey of Love Guru, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “Over the last 20 years, Love Guru has touched and united many hearts with his love advices and heartfelt voice. This legendary show has impacted millions of listeners ranging from those who have reached out to Love Guru to seek support regarding their relationship dilemmas and couple conflicts. The longest running show has been able to connect innately with the pan India audience who have enjoyed his perspectives on love, relationships and romantic endeavors. Love Guru will host its 3^rd season of Love Shorts and celebrate some intriguing and romantic love stories with 7 short radio films in the run-up to Valentine's Day. We are proud to see Love Shorts continue its legacy by ascribing words to tales that define the power of love.”

Radio City RJs will be seen promoting Love Shorts by Love Guru on their shows throughout the campaign period. Radio City’s Valentine’s Day campaign is scheduled to run over 14 days across 39 radio stations and reach more than 6.93 Cr listeners. Digital promotion for Love Shorts will feature social media mentions on Facebook, Instagram, Twitter, and Youtube. In the lead-up to Valentine’s day special, Love Shorts hosted by Love Guru will be amplified across Radio City’s radio and digital platforms to celebrate the powerful bond of love.

Love Guru airs every night and is one of the most popular and longest running show on Radio City. It is broadcast simultaneously in 39 cities in India including Mumbai, Delhi, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Ahmednagar, Akola, Nanded, Jalgaon and others.

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 20 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 14.8% and 24.9% average listenership share, respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 52, 2021). Radio City Delhi ranks #3 with 12.2% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 52, 2021).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.