- Special videos from Alia Bhatt and Siddhant Chaturvedi on taking love lightly
- Content creators share their stories on taking love lightly
- Brand celebrates the newly launched Lay’s Wafer style – thinnest chip from the House of Lay’s
Posts from Alia Bhatt, Siddhant Chaturvedi, Ritika Badiani and Palak Sindhwani
New Delhi, 14 February 2022: This Valentine’s Day, Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the season of love in a fun manner. Special videos by Lay’s brand ambassador Alia Bhatt and Bollywood actor Siddhant Chaturvedi spark celebrations of enjoying love lightly. Taking a cue from their videos, popular influencers share their stories through some light-hearted videos this Valentine’s Day.
In these videos, Lay’s Wafer Style chips help popular content creators, Raj Anadkat, Ritika Badiani, Hamid Barkzi and Palak Sindhwani narrate stories of today’s relationships. Their nuanced take on the moments that define modern-day love, great dates, getting friend-zoned, commitment, and even couple-selfie shyness – urges viewers to ‘Take Love Lightly’ this Valentine’s Day. Much like the thinness of Lay’s Wafer Style in their hands.
Expressing her delight on the campaign, Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India, said “Lay’s believes in adding joy to everyday moments. With our newest and thinnest chips from the House of Lay’s – Lay’s Wafer style – we aim to make Valentine’s Day a light-hearted and enjoyable occasion for our consumers. The exciting content from the popular influencers exemplifies real moments between young couples today, that we hope consumers across the country can relate with and take love lightly this Valentine’s Day.”
Earlier last month, creative stars such as Shehnaaz Gill, Hina Khan, Nupur Sanon, Siddharth Nigam, Avneet Kaur, Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasin captivated their fans with magic tricks performed with the #PaperThinWaferThin Lay’s Wafer Style chips as a part of ‘#TheThinPossibleChip’ campaign.
Lay’s Wafer Style is the newest and thinnest chip from the house of Lay’s, available in three special flavours – Salt & Pepper, Tangy Treat & Sundried Chilli – at INR 5, INR 10, and INR 20 across all leading retail platforms in India.
About Lay’s:
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours.
Consumers can also log onto the Lay’s Facebook page at http://www.facebook.com/
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. In less than two decades, the company has been able to organically grow eight brands, each of which generate Rs. 1000 crores or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
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