Women’s Week celebration became more vibrant this year with JK Tyre WIAA “Women's Rally to the Valley”

Mumbai, March 12, 2022: The much-anticipated and hugely-successful “JK Tyre WIAA Women's Rally to the Valley” 2022 edition was held with great joy and fervour on Saturday, 12^th March, 2022. The main purpose of the rally is to spread the message of women empowerment and women’s safety in continuation of the International Women’s Day. The immensely popular annual event was organized by the Western India Automobile Association (WIAA), and presented by JK Tyre. This year, above 106 entries of cars were registered and 318 women from different walks of life participated in this gala event.

The all-women car rally commenced from JIO World Drive BKC, Mumbai at 08:00 am and proceeded through the city’s major Mumbai landmarks before concluding at Taj – The Gateway Ambad Nashik. The drivers were ensured a smooth drive with safety volunteers stationed throughout the route. 

Explaining the rationale behind the rally, Mr. Nitin Dossa, Executive Chairman, Western India Automobile Association (WIAA) said, “WIAA’s prime focus is creating awareness in society about Women Empowerment and road safety. With this rally, we have taken the initiative to create awareness about women’s safety on roads, in public transport and in public places. Women are capable of acing any role and this rally is organized to give them a platform to celebrate Women’s Week.”

Mr. Sanjay Sharma, Head-Motorsport, JK Tyre, said “As a major stakeholder of motorsports in the country, we are really proud of being part of this event. Women are capable of doing anything and they have the right to choose what fits their aspirations. They are breaking barriers every day and this rally is one of the many initiatives we undertake to voice for them as well as to attract more and more women to take up to the sport.”

This year’s event was full of vibrant representations from women across different walks of life. Participants were seen breaking stereotypes, taboos, and stigmas around them, with their powerful and vibrant representations through their customized costumes and cars. Everyone came with a strong vision to voice for them and delivered a strong message to the world with regards to the injustice women go through and how diverse representation matters.

Participants from Indian Navy, Army, Airforce, Highway Traffic Police Maharashtra, Regional Transport Department and other local participants from Mumbai are eligible to take part in the rally. The winners from the 2020 edition of the rally were also awarded in this year’s award ceremony, as it could not be held earlier.

 

About JK Tyre:

JK Tyre has been closely associated with the world of motorsports for almost three decades. The company laid down a long-term plan to popularize and promote the sport in the country. Its first target was to change the notion that this was a sport for the elite. So, it packaged and redesigned it in a spectator-friendly way, drawing the masses to the sport. JK Tyre Motorsports is very proud of the role it has played in bringing women into motorsports in a big way. Apart from encouraging them to get into the sport through karting as kids, the company also gave them opportunities in various national championships. With a vision to promote women in motorsports, the company has curated women centric events such as JK Tyre WIAA Women’s Rally to Valley, JK Tyre Defence Wives Power Drive, JK Tyre-YFLO Women’s Power Drive, JK Tyre Times Women’s Drive apart from introducing an all-women’s team in the JK Tyre National Racing Championship to encourage women to take up to the sport.

About WIAA:

The Western India Automobile Association is the largest Automobile Association in South Asia. It has grown from strength of 500 members - all Englishmen - to with over 1,10,000 members today and the scope of its activities extends to cover major cities in Western India. The Association is headquartered in Mumbai, and offers its services in the states of Maharashtra, Gujarat, Rajasthan, Madhya Pradesh and Goa. The Association has six branch offices apart from the HO in Mumbai, and it offers to all its members a wide variety of services ranging from issuing of learners' licenses to legal advice on motoring issues.