India, 30th March 2022- The 15th edition of Asia's largest music festival, Sunburn brings to India yet another massive multi-city Arena showcase this April 2022. Sunburn Arena makes an outstanding comeback post a hiatus due to the pandemic with a 4-city tour featuring the legendary British-born Norwegian artist and multi-platinum record producer Alan Walker.
The multi-city Sunburn Arena Tour will see the legendary Alan Walker performing his electronic jam on 14th April at Mahalakshmi Racecourse, Mumbai, followed by Bhartiya City, Bengaluru on 15th April and Hitex, Hyderabad on 16th April, to finally culminate on 17th April at Backyard, Gurgaon. He will be joined on stage by special guest German singer-songwriter Au/Ra and Norwegian singer-songwriter Julie Bergan.
The 23-year-old first performed in India in 2016 blowing listeners away with his now classic hit ‘Faded’ among other tunes and thereafter received thumping success at the India leg of the Aviation Tour in 2019. Donning his trademark mask and hoodie, Walker has made quite a name for himself in the music world, with more than 15 billion audio and video streams worldwide as well as around 40 million followers on social media and 10 million subscribers on Spotify.
The EDM maven has collaborated with some of the biggest names in the business, including Bruno Mars, Miley Cyrus, Sia and Avicii. Continuously listed as one of the top 100 most popular artists on Spotify, some of his more popular singles include ‘On My Way,’ ‘Alone,’ ‘All Falls Down’, ‘Spectre’ and ‘Diamond Heart.’ Walker has supported artists such as Justin Bieber, Rihanna and Kygo, performing at many of the best music festivals around the world – Coachella, Tomorrowland, Ultra, Lollapalooza – you name it, and he’s likely to have played there. The young man has been nominated 13 times for various music awards and snagged the No. 17 spot on DJ MAG Top 100. His fanbase (known as ‘Walkers’) are as passionate as they come, and all share a fascination with the young artist’s refreshing tunes.
Karan Singh, Chief Operating Officer, Percept Live states, “Sunburn Arena is making a massive comeback with one of the world’s biggest and best artists ALAN WALKER, performing live for an exclusive India Tour 2022. While the pandemic may have put a temporary break on our Arena shows, we have been prepping for this since a year and are super excited to present one of the biggest names in the industry to kick off our Arena tours for our fans pan India. Our fans can look forward to an incredible state-of-the-art Arena experience which will imbibe the core brand value of Sunburn, and also incorporate the world of gaming, which is an important part of both Alan Walker’s passion and repertoire.”
Alan Walker adds, “Namaste India. I am super excited to finally come back to India after many years of waiting. I am doing a tour all around India and I hope to see you all very soon. Have a good one.”
Sunburn Arena is a sub-variant brand format created under the mega brand umbrella Sunburn, an intellectual property of Percept Live, with an aim to cater to dance music enthusiasts across various cities pan India and around the world. Sunburn Arena has played host to some of the world’s leading DJs over the past few years including world renowned Hardwell, Deadmau5, Afrojack, Armin van Buuren, Swedish House Mafia, Dash Berlin and Avicii.
Sunburn Arena is presented by Magic Moments.
Tickets are live on bookmyshow.com. Prices start from INR 1,500/- onwards. Gates open 5 pm. Fans can check out more details and book tickets at: https://bit.ly/SunburnArenaWithAlanWalker2022
About Sunburn
Sunburn, a Percept Intellectual Property, is Asia’s
Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the
world’s biggest music festivals. Started in 2007 as a 3 day music festival in
Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an
eclectic mix of music, entertainment, experiences and celebration that has
seeded music tourism in India. Over the past 15 years, Sunburn has brought
together renowned International and Indian artists to entertain hundreds of thousands
of dance music lovers across the country and overseas, and positioned India as
a prime dance festival destination to the world.
The Sunburn Festival, Sunburn Reload, Sunburn Arena and
Sunburn Campus formats have enabled a wide geographical and demographic reach
pan India and abroad. Sunburn has the distinction of having brought down to
India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix,
Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack,
Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike,
Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero.
Sunburn has also made its successful debut overseas across Colombo, Sri Lanka;
Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating
history to become the first successful indigenous Music IP to cross
international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami
festival as per the IMS APAC Business Report 2014, and has won numerous awards
and accolades around the globe including the WOW Awards, BW Applause Awards and
Palm Expo Awards.
Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
About Percept Live
Percept Live, established in
the year 2012, is the live entertainment division of Percept Limited. It owns
and manages all the Intellectual Properties created in the Live Entertainment,
Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35
years and has been instrumental in creating many legendary ‘Intellectual
Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual
Properties’ business was but a further extension to Percept’s existing
knowledge and expertise in the Entertainment, Media and Communications domain
with a vision to convert path breaking innovative ideas into Assets in order to
create long term value for all its Stakeholders. IPs owned by Percept Live include Sunburn,
Bollyboom, EPL
(Eat Play Love),
Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).
Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
About
BookMyShow
Launched in
2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is
India's leading entertainment destination and the one-stop shop for every
out-of-home entertainment need. The firm is present in over 650 towns and
cities in India and works with partners across the industry to provide
unmatched entertainment experiences to millions of customers. Over the years,
the company has evolved from a purely online ticketing platform for movies
across 6,000 screens, to end-to-end management of live entertainment events
including music concerts, live performances, theatricals, sports and more, all
accomplished at par with global standards.
BookMyShow
has also built India's largest organic reviews and ratings engine for movies
and has driven technology innovations, such as the m-ticket and Movie Mode,
impacting tens of millions of users and the industry at large. With continued
support from investors including TPG Growth, Stripes Group, SAIF Partners,
Accel and Network18, BookMyShow is invested in providing the best user
experience, whether on ground or online. Demonstrating category leadership,
BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri
Lanka and Singapore amongst others. The Mumbai-headquartered company counts
Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst
its key investments in the sector. BookMyShow is also committed to society at
large, by way of its charity initiative BookASmile, which provides
entertainment experiences to the underprivileged.
No comments:
Post a Comment