Wednesday 30 March 2022

‘Matrubhumi’ Projection Mapping Show Receives Overwhelming Response at Red Fort Festival – Bharat Bhagya Vidhata

This ‘First-of-its-Kind’ dazzling display of light, sound and music that instils patriotic pride among tens of thousands of visitors is now a permanent fixture at the Red Fort 

March 30th, 2022, Mumbai: A testimony to the oldest living civilisation in the world, Red Fort Festival - Bharat Bhagya Vidhata’s Projection Mapping Show ‘Matrubhumi’ is receiving an overwhelming response at the cultural extravaganza that runs until April 3rd from 11am to 10pm which has made it a permanent fixture that will run throughout the year.

For the very first time in India, a grand spectacle using light, sound and music has been created through ‘Matrubhumi’ with stare-of-the-art technology. The projection mapping show highlights the specialness of India through its long, amazing, and chequered history and stirs numerous emotions of patriotism to instils pride among our great nation’s citizens.

As a part of the government’s Azadi Ka Amrit Mahotsav to celebrate 75 years of Indian independence, Bharat Bhagya Vidhata has already earned its place as the greatest cultural melange in the country and possibly, the world. With ‘Matrubhumi,’ the Ministry of Culture & Tourism, in association with Monument Mitra, Dalmia Bharat Limited, are collaboratively highlighting India’s rich history and heritage to newer generations through engaging interactive sequences projected at Red Fort itself!

Dignitaries from across the nation have already visited the festival. The inauguration ceremony was graced by Smt. Smriti Irani, Minister of Women and Child Development of India and “Monument Mitra,” Dalmia Bharat Limited’s Managing Director, Mr. Puneet Dalmia. Commissioner of Police Rakesh Asthana who inaugurated the projection mapping show at the Red Fort. Mr. Govind Mohan, Secretary, Ministry of Culture was also present on the opening night.

Beautifully conceptualised, scripted and executed, this 30-minutes show is a one-of-its-kind visual and cultural treat. The projection at Red Fort Festival - Bharat Bhagya Vidhata takes place until April 3rd and is free for all!

Timelines are as follows:

March 29th - March 31st - 7:30pm – 8:00pm

April 1st & April 2nd - 8:30pm – 9:00pm

April 3rd- 7:30pm – 8:00pm

Worried that you can't make it to the festival for the projection show? Don't worry as the overwhelming response to the grandeur projection at the festival has now made a permanent place at the Red Fort! So, after the 10-day festival is over the show will be continued throughout the year.

About Monument Mitra - Dalmia Bharat Limited

Dalmia Bharat Limited has been selected as a ‘Monument Mitra’ to adopt and develop tourist amenities at the nation’s iconic 17th-century heritage site, Red Fort by the Ministry of Tourism in close collaboration with the Ministry of Culture and Archaeological Survey of India (ASI). As part of the government’s “Adopt a Heritage Project,” the company has been bestowed with the responsibility to provide excellent tourist facilities at the Red Fort to make the monument tourist-friendly, enhance its tourist potential and cultural importance in a planned and phased manner. Dalmia Bharat will also look after the operations and maintenance of the adopted site for a period of five years subject to review at any time. The project, that was launched by the Hon’ble President of India on 27th Sept, 2017 on the occasion of World Tourism Day, will see Monument Mitra - Dalmia Bharat, focus on active industry participation to ensure a sustainable model formulation for the Red Fort by developing a world-class tourist facilitation cum interpretation center Souvenir shop, Cafeteria, ease of access for tourists, signage cleanliness, providing basic amenities that include drinking water and public convenience etc.

Website - https://eventsatredfort.org/

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