The campaign features the
star athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya
Sen, Sakshi Malik & Lovlina Borgohain
The campaign honors the unique
attributes of sportspersons, which make them fight back, after narrow misses in
their career journeys
INOX has curated a unique
& experiential campaign involving cinema activations, radio promotions and
digital mediums
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The ‘Chookega Nahin, Jeetega India’
experiential campaign is curated by INOX and will be promoted through unique
experiential activations at cinemas, radio campaign and digital mediums. INOX Group is associated with the Commonwealth
Games 2022 as the Official Sponsor of Team India.
Speaking
about the launch of the campaign, Mr. Alok
Tandon, Chief Executive Officer – INOX Leisure Ltd. said, “As brand INOX,
sporting events mean much more to us than mere brand initiatives. We not only
celebrate sports, but also aim to enliven the unique attributes of sports and
sportsmanship, and engage our audiences. With this campaign, we celebrate the
spirit of fightback, which the athletes make, after they narrowly miss
triumphs. We want the athletes to know we are backing them to emerge triumphant
and bring glory to the country. It is an honor for INOX Group to have renowned
star athletes like Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran,
Lakshya Sen, Sakshi Malik and Lovlina Borgohain, featuring in our campaign. We
wish the very best for Team India’s campaign at the Commonwealth Games at
Birmingham.”
As the Official Sponsor of the
Indian Olympic Team, INOX Group unveiled the ‘Aayega India’ campaign anthem to
support and cheer Team India at the Tokyo 2020 Olympics. The campaign featured
Boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player
Manika Batra. INOX Group has always
been at the forefront of promotion of sports in the country. In the recent
past, the Group has worked towards supporting various sporting events, teams
and leagues in the field of Table Tennis, Football, Badminton, Running,
Basketball and Cricket, and building awareness among masses through effective
promotional initiatives.
Link to the Campaign
Video:
·
Twitter - https://bit.ly/3vmhX17
·
Instagram - https://bit.ly/3PJgGcE
·
YouTube - https://bit.ly/3oCt8PK
·
Facebook - https://bit.ly/3cJP1K7
About INOX Leisure Limited
INOX Leisure Limited (INOX) is amongst India’s
largest multiplex chains with 163
multiplexes and 692 screens across 73 cities. INOX has redefined movie experiences in India
making it truly a 7-star experience. Each INOX property is unique with its own
distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning
audience or
KIDDLES for young patrons or MX4D® EFX Theatre for an immersive experience or
the panoramic viewing with ScreenX at select locations. INOX brings the very latest in projection and
audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key
multiplex features include plush, micro-adjustable leather recliners with a
butler-on-call facility, gourmet meal choices by celebrity chef, designer staff
uniforms. INOX has been curating large-size experience driven cinema
destinations called Megaplex, which are home to the most number of cinema
viewing formats in the world. INOX currently operates two Megaplex cinemas – at
Inorbit Mall, Malad in Mumbai and at Phoenix Palassio Mall in Lucknow.
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