The show featuring Riteish Deshmukh, Kusha Kapila, and Varun Sharma goes live today
India, July 29, 2022: Noise, India’s leading connected lifestyle brand, today announced that it has partnered with Amazon miniTV, as the title sponsor of India’s first courtroom comedy show, ‘Case To Banta Hai’, to be aired on Amazon miniTV which premieres today. The partnership will see the creative use of brand integration at various touch points throughout the show.
Gaurav Khatri, Co-Founder, Noise said, “I am delighted to announce our partnership with Amazon miniTV, as the title sponsor of India’s first courtroom comedy show, which will bring the right mix of talent, creativity, and engagement. At Noise, we are always on the lookout for avenues that are innovative and inspirational at the same time, and our association with the Noise Case Toh Banta Hai show is a step further in this direction. We are all excited to present the show to our audience.”
The partnership is a step toward strengthening the national footprint of the brand. As a progressive brand with consumer centricity at its core pillar, the partnership with Case Toh Banta Hai will enable Noise to inspire a larger set of audiences to follow their instincts (Inner Noise).
The show is a progressive combination of various formats including light-hearted roast, talk show, and sketches, and will make the right appeal to the youths of India. It will involve a series of questions that are sure to leave the audience in splits and after the case, the Noise Faisle Ki Ghadi will be announced.
Produced by Banijay Asia, Case Toh Banta Hai is India’s first court of comedy, which will see Riteish – Junta ka lawyer, level the most bizarre and hilarious allegations against some of the biggest personalities of Bollywood, who will be defended by their lawyer Varun. The fate of these guest celebrities will be decided by a judge played by Kusha, whose final word will prevail. Adding a new dimension will be witnesses who will be seen in various avatars. This coupled with Riteish’s signature style as an entertainer and his prowess in the craft of comedy will thoroughly enthrall audiences at large.
The ‘accused’ will be acclaimed Indian celebrities such as. Varun Dhawan, Kareena Kapoor Khan, Karan Johar, Sara Ali Khan, Anil Kapoor, Rohit Shetty and Badshah.
About Noise
Noise was founded with the mission to democratize connected lifestyles for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech, and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products.
Noise makes the latest personal technology accessories available and affordable to young Indian consumers. The company has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. Currently, it is amongst the top three leading TWS brands in India. Noise is also recognized as India’s No.1 Wearable Watch Brand for the last 8 quarters by IDC Worldwide Wearable Device Tracker and Counterpoint Research, reinforcing its position as a category leader. The brand is also aiming at global leadership as it is now no. 1 in APEC and no. 3 in the world when it comes to the basic smartwatches category.
Website: https://www.gonoise.com/
About Amazon miniTV
Amazon miniTV is a free video streaming service available on Amazon’s shopping app and on FireTV, provides high-quality entertainment, which you can watch anytime, anywhere. Always Entertaining. Always Free.
Exclusive shows and videos: Amazon miniTV is home to a cherry-picked collection of fresh, incredible and engaging stories and titles across multiple genres ranging from webseries, award-winning short films, comedy shows to expert videos on tech. These include popular titles like Ishq Express, Udan Patolas, Yatri Kripya Dhyan De, Crushed, Gupt Gyaan, Uljhe Hue, Clean, Sorry Bhaisaab, Adulting, Shimmy, Transistor, Tech with Rajiv Makhni among others. The content has been carefully curated to suit the varying entertainment preferences of today’s viewers.
No Paid Subscription required: Amazon miniTV is absolutely free!
Instant access: Amazon miniTV is present on Amazon’s shopping app, which is India’s most trusted and largest online store. Just download the Amazon shopping app, click or search for ‘miniTV’ to view from thousands of titles available. Amazon miniTV is now also available on Fire TV.
About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in offers a single destination to customers to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon miniTV.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Prime, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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